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Report on Company Position in Market

   

Added on  2020-04-07

15 Pages3256 Words116 Views
UNIVERSITY NAME Student’s name Student’s ID Strategic marketing plan1

1.0Executive summary The report contains pertinent information regarding the company’s position in the market. Ithighlights its strength in the market by linking its good performance in its early stages ofintroduction to its superior services compared to the competition. From the analysis carried thereport reveals a number of capabilities that give CFS and edge in the market that enable it tocompete favorably. From the customer analysis the target market has a good purchasing powerthat improves the chances of the company to survive in the market and post impressive financialresults. The report also finds out that CFS majorly rely on its quality of services as a marketingtool that helps it to grow into untapped market through referrals from the existing clients. Thereport also indicates that the CFS can easily do well when expanding to new markets instead oflaunching new products in the same market it is operating as this market will be already saturatedand my take more resource to realize less revenue for the new product.2

Table of Contents2.0 Introduction..............................................................................................................................43.0Corrected situational analysis....................................................................................................54.0Product Lifecycle analysis (PLC)..............................................................................................55.0BCG Matrix...............................................................................................................................86.0Ansoff analysis........................................................................................................................107.0Marketing objectives...............................................................................................................118.0Brand positioning strategy.......................................................................................................119.0Target market segment strategies.............................................................................................1210.0Framework for measuring success.........................................................................................1211.0Conclusion.............................................................................................................................1412.0References.............................................................................................................................153

2.0 Introduction The aim of this report is to a strategic marketing plan for a cleaning company named CFS inorder to continually improve and grow in the market. The structure of the report is such that itfirst contains the internal environmental analysis section, stating the vision, mission and theobjectives of the company. It further carries out a number of analyses such as SWOT, customerand competitor, product lifecycle, BCG and Ansoff analysis which helps to breakdown pertinentinformation regarding CFS marketing strategy. These sections are followed by development ofmarketing objectives and strategies sections of the report. The report finally lays downframeworks for monitoring the strategies developed in the report.4

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