Expanding in International Market: Strategies for Success

This executive brief report discusses the challenges of expanding in the international market and provides effective strategies for success. It focuses on the case of REA Solar, a leading solar power company, and explores the use of product differentiation, targeting new markets, and brand positioning as solutions to overcome competition and achieve growth at a global level.

Executive style brief
report

Table of Contents
Executive summary..........................................................................................................................1
Brief Summary of the solution.........................................................................................................1
Elaboration on solution....................................................................................................................2
Conclusion and recommendation.....................................................................................................4
REFERENCES................................................................................................................................5

Executive summary
The current executive brief report is based on the issue of how to expand in international
market. It is a most common issue that is faced by all organisation as for being successful and
highly productivity it is required to ensure expansion and growth of a company at global level.
But the expansion of an organisation at global level also brings a larger number of issues like
high competition and enhancement in the complexity and business operation along with lack of
coordination and communication (Guiaşu, 2021). The current business report is based on REA
solar company which is a working in the development of residential and commercial solar power
systems and other form of renewable energy technology. Currently, the REA solar is leading in
the solar innovation and installation with its headquarter in HQ in Brisbane Australia. But now,
this company is facing the issue and risk of high competition in the market of Australia along
with high threat of new entrant at global level. Thus, REA solar is planning to expand more
effectively in the international market in order to develop as world leading solar panel and solar
power products which guarantee and ensures maximum performance and reliability (Austin,
Naumann & Short, 2021).
Brief Summary of the solution
On the basis of winning video, it has been find out that the issue and problem that is being
faced by REA solar company is related with challenge of expansion in the international market
in most successful manner. It has been analysed that currently in the Australian market the REA
solar is facing a red ocean market with high competition along with the risk of new entrants
which is also get enhanced while expansion to global level. Thus, the best possible solution that
can be adopted and implicate by the REA solar to motivate and overcome this issue of high
competition at global level comprise of having effective Product differentiation strategy
(Yamada, 2021). Applying the strategy of product differentiation is the most appropriate solution
for the issue faced while expanding at international level as it leads to certain of an exclusive
product which made it superior for other competitors therefore, reduce the risk of new entrant
and enhanced competition. Apart from this, focusing on lowering of cost along with targeting a
suitable new market are effective ways and solution to ensure improved expansion at
international level along with overcoming the issue of new entrant and competition (Jannati-
Oskuee & Karimi, 2021).
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Elaboration on solution
It has been analysed that REA solar is a well-known firm than is working tirelessly in the
development of the commercial and residential solar power system and other form of renewable
technology. The REA Solar works is a leading solar power manufacturers which is continuously
working to develop the world’s leading solar panels and solar power products that guarantee the
maximum performance and reliability from your rooftop or ground mount installation. But it has
been seen that the customers of Australia have become much more aware about the conservation
of environment and thus, many new entrants are ready to come in the market of solar energy
production which are creating issue of high competition for REA solar company. Thus, it has
become vital and important for the REA solar company to look out for the opportunity for global
expansion (Rozenfeld, 2021). Thus, the main challenge and issue that is being faced by REA
solar company is related with expansion at international level which lead to many issues in form
of language and cultural barriers along with higher kevel of global competition and managing
effective organisational communication. Thus, some effective strategies and ways are required
by the REA solar company to mitigate this issue of high competition, cultural barriers and
ineffective communication that are faced while expanding its business operation at international
level (Huo, 2021).
The most suitable and vital solution for REA solar company comprises of adoption of
strategy of product differentiation which is a marketing strategy that is adopted to have a
distinguish product and services within a high competitive business environment. An analysis
and justification can be made that adoption of product differentiation strategy is most suitable
and vital for the REA solar company as it helps in highlighting the unique features of the
products along with attracting larger number of customers for exclusive and more beneficial
characteristics of the product. Apart from this, an analysis can be made out that the strategy of
product differentiation also helps in mitigating the risk of high competition through creating
unique and separate product features that helps in more effective advertising and promotion of
product and makes it different and superior than the product of the competitors (Tóth, Mihók &
Nemesházi, 2021). Beside this, the strategy of implementation of strategy of product
differentiation is also vital to develop a strong brand image by effectively meeting the
expectation and desires of the customers by the way of making required modification and
changes in the product which ensures higher performance and improved productivity for REA
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solar company. Product differentiation is also taken as vital solution for the issue of high
competition faced while expanding at global level through enhancing the innovation and
creativity level of a firm which ensures creation of high quality services and products from the
customers. Further, execution and implication of the product differentiation strategy also ensures
improved marketing and sales strategies that lead to improved communication and higher brand
image which act as a vital solution for high competition and also supports improve success at
international level (Long & Zhang, 2021). Thus, an analysis can be made that practical execution
of the strategy of product differentiation might leads to enhancement in cost of production in
starting but at the end it results in form of additional value for the REA solar company through
leading higher competitive strength and improved brand image which act a vital solution for the
issue of expanding at international level.
The another effective way and solution that can be adopted by REA solar company for
ensuring improved expansion at global level comprises of targeting most potential and profitable
market at global level. It has been analysed that India is among the top nation in terms of energy
consumption and are also facing issue of larger population thus, it creates opportunity for REA
solar company to make expansion in the under saturated market of India which offers a larger
target market for this firm (Wang & et. al., 2021). It has been also seemed that a scarcity of water
is also being faced by India which has made it difficult to produce energy with the help of hydro
plants. Therefore, an emerging target market is created for solar energy within India that is
providing a solution for REA solar company through ensuring more successful expansion at
international level. Apart from this, the government of India is also looking much more attentive
towards making use of renewable form of energy thus, targeting the market of India and
expanding its operation in India would also offer rebate and tax subsidy for REA solar that is
mitigating the risk of higher cost of operations and also ensuring more successful expansion at
global level. Thus, the practical execution of this option of exposing its business operation in the
markets of India gives an effective solution for REA solar company as it reduces the risk of
competition and local new entrants through enhancing scope of its operations. Further, tax
subsidy and larger base of customers is also ensured and lead out by the markets of India for
renewable sources of energy which makes it vital and suitable option for having successful
expansion within international market (Yusnidar & Muliana, 2021). Thus, the markets of India
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are offering huge potential for REA solar to have successful expansion and higher productivity in
international market through mitigating risk of high competition and new entrants.
Apart from this, focusing on the strategy of wider customer base is also a vital solution for
mitigating the risk of expansion at international level by the way of adopting some more
effective marketing or promotional strategy (Guiaşu, 2021). A practical implementation of
having improved in the marketing and promotional strategy through focusing on use of social
media and other digital platforms ensures and leads out higher customer base for REA solar
company. Beside this, having exclusive and effective promotional techniques also leads to higher
competitive strength and ensures improved brand image that leads to higher success and
productivity level at global stage. An analysis can be made out that use of social media and
digital platforms plays a vital role in mitigating the cultural and communication barriers by
ensuring a more effective way of interaction across the boundaries of domestic nation (Austin,
Naumann & Short, 2021). Further, having strategic marketing strategy along with proper
communication and interaction with customers leads to improved information and awareness in
customers about the product which influence them and create an intent to make purchases. Thus,
effective promotion and marketing strategy plays a vital role in creating improved brand image
and positive influence in the mind of customers which supports higher competitive strength and
also mitigate the risk of new entrant through improved goodwill of a firm (Yamada, 2021).
Apart from this, implication and adoption strategy of brand positioning also leads a vital
solution for the challenge of expansion at international level as it ensures and leads a conceptual
place in the mind of consumer which ensures higher productivity and success at global level.
Implication of strategy of Brand positioning is vital and effective in maximising the customer
relevancy by the way of improved trust and commitment level in customers which supports
higher competitive strength at global level (Jannati-Oskuee & Karimi, 2021). Thus, an analysis
can be made that focusing on brand positioning helps in creating a positive brand vale at global
level which mitigate the risk of high competition and new entrant along with ensuring improved
expansion and growth at global level through leading improved trust and comment level in
customers.
Conclusion and recommendation
On the basis of above current report a conclusion can be made out that expanding at
international level is also challenging for a firm which comprises of many issues and risks in
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form of high competition level at global market along with enhanced in complexities level of
operations. Thus, a summarisation can be made that some effective strategy and options are
required to resolve and motivate these risk to ensure improved expansion and growth at global
level. It has been summarised from current report that adopting the strategy of product
differentiation is a vital step and way to ensure improved expansion at global level along with
mitigating the risks of competition by the way of developing creative and exclusive features in
the product and services. Apart from this, targeting a potential market where a higher demand of
product and services is present is also suitable way to have improved expansion at global level.
Brand positioning and emphasising on higher customer base is also effective way to ensure better
success at global level by the way of having more effective marketing and promotion strategy to
attract and cater larger number of customer at international level.
On the basis of current report, a recommendation can be made that adoption and
implementation of strategy of product differentiation is most suitable solution for REA solar for
the challenge of expansion ta global level and high competition. The justification and reason
behind recommendation of the product differentiation strategy is based on the fact that it lead to
more creative and innovative features in the product and solar panel of REA solar which makes it
product unique and more exclusive than competitors. Thus, it is an effective way to attract and
cater larger number of customers for an improved and better quality product along with
mitigating the risk of high competition and new entrant through making continuous improvement
and innovation in product which ensures higher expansion and growth at international level.
REFERENCES
Books and journal
Austin, A. E., Naumann, R. B., & Short, N. A. (2021). Association of Medicaid Expansion with
Suicide Deaths among Nonelderly US Adults. American Journal of Epidemiology.
Guiaşu, R. C. (2021). Range expansion of the vulnerable crayfish Creaserinus fodiens (Cottle,
1863)(Decapoda, Cambaridae) in Ontario, Canada, with added notes on the distribution,
ecology and conservation status of this species in North America. Crustaceana, 94(4),
467-486.
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Huo, J. (2021). Product Strategy for Store Branding. In Advances in Theory and Practice in
Store Brand Operations (pp. 15-100). Springer, Singapore.
Jannati-Oskuee, M. R., & Karimi, M. (2021). Risk-based Dynamic Expansion Planning of
Distribution Network’s Reliability and Power Quality. International Journal of Ambient
Energy, 1-25.
Long, X., & Zhang, T. (2021). Conformity or differentiation? A U-shaped relationship between
peers’ CSR and focal firms’ CSR. Chinese Management Studies.
Rozenfeld, E. (2021). Korea’s “Pushing Hands”: The Story behind the Global Cultural
Expansion of Korean Martial Arts. Asian Studies Review, 1-18.
Tóth, Z., Mihók, F., & Nemesházi, E. (2021). Genetic differentiation over a small spatial scale in
the smooth newt (Lissotriton vulgaris). Herpetological Journal, 31(2).
Wang, T. & et. al. (2021). Ticket prices and revenue levels of tourist attractions in China: Spatial
differentiation between prefectural units. Tourism Management, 83, 104214.
Yamada, D. C. (2021). Therapeutic Jurisprudence: Foundations, Expansion, and
Assessment. University of Miami Law Review, 75.
Yusnidar, C., & Muliana, U. (2021). The effect of product differentiation and price fixing on
consumer buying interest in green perfume, Sidoarjo, Pidie district. INTERNATIONAL
JOURNAL OF EDUCATION, SOCIAL SCIENCES AND LINGUISTICS, 1(1), 109-121.
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