Expanding in International Market: Strategies for Success

Executive style brief
report

Table of Contents
Executive summary..........................................................................................................................1
Brief Summary of the solution.........................................................................................................1
Elaboration on solution....................................................................................................................2
Conclusion and recommendation.....................................................................................................4
REFERENCES................................................................................................................................5

Executive summary
The current executive brief report is based on the issue of how to expand in international
market. It is a most common issue that is faced by all organisation as for being successful and
highly productivity it is required to ensure expansion and growth of a company at global level.
But the expansion of an organisation at global level also brings a larger number of issues like
high competition and enhancement in the complexity and business operation along with lack of
coordination and communication (Guiaşu, 2021). The current business report is based on REA
solar company which is a working in the development of residential and commercial solar power
systems and other form of renewable energy technology. Currently, the REA solar is leading in
the solar innovation and installation with its headquarter in HQ in Brisbane Australia. But now,
this company is facing the issue and risk of high competition in the market of Australia along
with high threat of new entrant at global level. Thus, REA solar is planning to expand more
effectively in the international market in order to develop as world leading solar panel and solar
power products which guarantee and ensures maximum performance and reliability (Austin,
Naumann & Short, 2021).
Brief Summary of the solution
On the basis of winning video, it has been find out that the issue and problem that is being
faced by REA solar company is related with challenge of expansion in the international market
in most successful manner. It has been analysed that currently in the Australian market the REA
solar is facing a red ocean market with high competition along with the risk of new entrants
which is also get enhanced while expansion to global level. Thus, the best possible solution that
can be adopted and implicate by the REA solar to motivate and overcome this issue of high
competition at global level comprise of having effective Product differentiation strategy
(Yamada, 2021). Applying the strategy of product differentiation is the most appropriate solution
for the issue faced while expanding at international level as it leads to certain of an exclusive
product which made it superior for other competitors therefore, reduce the risk of new entrant
and enhanced competition. Apart from this, focusing on lowering of cost along with targeting a
suitable new market are effective ways and solution to ensure improved expansion at
international level along with overcoming the issue of new entrant and competition (Jannati-
Oskuee & Karimi, 2021).
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