Melyn Green Refrigerator: Doc
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Added on 2020-03-16
Melyn Green Refrigerator: Doc
Added on 2020-03-16
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New product offering: Melyn Green Refrigerator1MELYN GREEN REFRIGERATORName:UniversityCourse:LecturerDepartmentDate
New product offering: Melyn Green Refrigerator2New product offering: Melyn Green RefrigeratorTable of ContentsExecutive summary.........................................................................................................................2Current situation..............................................................................................................................2Objectives........................................................................................................................................3Financial objectives.....................................................................................................................3Marketing objectives...................................................................................................................4Stakeholder objectives.................................................................................................................4Target market...................................................................................................................................5Marketing strategies........................................................................................................................54.3 Price.......................................................................................................................................7Financial....................................................................................................................................10Marketing...................................................................................................................................10Environmental............................................................................................................................10Reference List................................................................................................................................11
New product offering: Melyn Green Refrigerator3Executive summary Melyn Green Refrigerator is a consumer good that is created for the purpose of domestic use.This product offers enhanced food storage and preservation services in homes. The product also offers a solution to the increased demand of energy in homes.The core level offering of Melyn Green Refrigerator is the product’s ability to offer safe food storage and preservation solutions toend-users at a much-reduced cost to promote financial sustainability by using solar power as the primary source of energy (Kuhlman & John, 2010). The actual product is high-quality and durable refrigeration equipment for food storage purpose in domestic settings. Finally, the augmented offering of this product is its ability reduces the amount of domestic energy consumption that is attributed to the use of refrigerators in homes. In addition to this, Melyn Green Refrigerator come along with addition photovoltaic solar panel at a subsidized cost and free installation services to ensure that the customer uses solar energy to power the fridge.Current situation The future of technology lies in the hands of the individuals who conduct research and improve the current situation. Today majority of refrigeration is done through electricity run appliances which hinder the usability in remote areas. Also, the population is not in a position to meet recurrent expenditures due to the high cost of living. There is need to invent Melyn Green Refrigerator which does not use electricity.Melyn Green Refrigerator enhances environmental sustainability as it depends on solar energy to operate. Solar energy is a renewable source of energy. Solar energy is also a clean source of energy, and hence, it is sustainable to the environment. Also, the new product to be offered will reduce the amount of money spent by fridge users and promote energy conservation, and hence, it promotes financial sustainability andsustainable use of energy in a domestic setting.
New product offering: Melyn Green Refrigerator4The consumers have the perception that Melyn Green Refrigerator is of high-quality and durable food storage appliance. The organization intends to be a leader in the Australian market as far as refrigeration equipment is concerned. Through putting of the required mechanism from the internal and the external side of the company, Melyn Green Refrigerator will be with time be oneof the best product in the market. Objectives Before the release of the product in the market, it is important to have all the objectives be set in a way that they give a guideline of everything that will take place and the expected outcome. Having the plans listed in the first place help an organization to analyze the various factors that may lead to the success as well as the failure of a particular organization. When an organization has plans set in a particular way, it becomes easy to implement as the organization can be subjected to changes that will take promptly. Also, giving a guideline to an organization’s product ensures that the needs of the customers are met with ease with little chances of failure. Inthe case Melyn Green Refrigerator, plans have to be drafted and analyzed to ensure that only what is important have been followed in the right manner. Guidelines are stated in form of objectives. In the context of Melyn Green Refrigerator objectives will include:Financial objectives Under the financial objectives, the organization will ensure that the prices that are set are affordable and in line with the current state of the market to ensure that the customers get the realvalue of their money. Also, the organization will ensure that it uses effective costing methods to cut down the cost of operation which will maximize the profit margin levels. The Net profits per annum should be evaluated annually to give the organization a chance to conduct an analysis of the past failures to provide a room for correction and increase the levels of profits.
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