Expansion of DPD Group’s current operations

Expansion of DPD Group’s
current operations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Background information on DPD Group.........................................................................................3
Business environment of Poland.....................................................................................................4
Analysis of business scenario..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business expansion refers to the strategies for the growth of a business by increasing the
number of physical store or establishment of online presence of a company’s products and
services in other areas, regions and countries in order to increase the market share, gain new
customers and increase revenue of the company. The company chosen for expansion is DPD
Group which is a courier service company, in order to plan its expansion in Poland by
conducting market research. The project report will aim to evaluate major issues that the
company can face while expanding its operation in Poland. The report highlights a detailed
description of DPD Group in terms of legal form, size and international expansion. The business
environment of Poland is analysed through a PESTLE analysis. The business scenario in context
of transportation was discussed in brief along with a competitive analysis using Porter’s five
forces.
Background information on DPD Group
DPD group is from the courier industry which is delivering parcels which are delivering
more than 5.3 million parcels weighting under 30kgs every day. The organization was founded in
1999 which is 22 years back and the organization is serving worldwide which is having its
headquarters in Issy Les Moulineaux which is situated in France. There are 42,000 employees
working in the organization as of 2019 and the revenue generation of the organization is
€7.8billion. The organization is serving worldwide which is why the company has been able to
get a higher stable economic factor so that there would be able to have a good functioning. The
company is having a lot of competitors in the market which is why the organization will have to
invest in the technological aspect so that the customers can have a higher satisfaction level.
There is tracking which is provided to the customers which are using this group for couriers.
There are a lot of policies which DPD group has to follow because all countries have
different laws and regulations for products which are coming from outside. There are a lot of
security measures which have to be provided to the countries from which the products are being
carried out and carried to. The customers have to be given full details about the products which
are being delivered from one place to another and that are a very essential factor. DPD group has
become Europe’s 2nd largest courier express parcel agency which is a great success for the
company since they have been able to establish themselves effectively. The ownership of DPD
3