Experiential Design Components for Improving Customer Experience

Component 3 Individual
Coursework

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Experiential design components for improving experience level of customers:........................3
Conclusion:......................................................................................................................................7
Referencing:.....................................................................................................................................8

Introduction:
The customer is the key force which determines the success rate of company in market
conditions. The company that provides positive experience to its customers enjoys the greater
customer loyalty as well as better market position in market. The customer experience
management is concerned with designing the customer experience in a way that leads to higher
satisfaction of their needs and wants. The positive customer experience can support the
organisation in gaining competitive position in the industry. The essay will explain about the role
of company in designing positive customer experiences. In addition to this, the essay will also
describe about the impact of good as well as bad customer experience on the company market
position. Moreover, the essay will also discuss the strategies that can boost the positive
experience among customers.
MAIN BODY
Experiential design components for improving experience level of customers:
The customer experience with the firm's product or services is the main element that
defines whether the company is satisfying the needs of customers or not. In order to positively
enhance the experience level of customers, Experiential Marketing is gaining greater importance
among big multinational companies. The Experiential Marketing concept is the most important
marketing tool which can help the company in improving the loyalty as well as satisfaction level
of customers towards their products and services(Rather, 2020). The experiential marketing is
termed as the engagement marketing strategy that can support the organisation in providing
superb customer experience. Through this strategy, the firm directly interacts with the customers
and inspire them to participate in the development process of the brand. The customer positive
experience when the brand interact with customers through eye to eye connection. The company