Experiment Design and Result Analysis for Customer Expectation Study on Online Gaming

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Assignment 4 – Experiment Design and Result Analysis
Student’s Name
Course
Professor’s Name
Institution’s Name
Institution’s Location
Date

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Table of Contents
1.0 Customer expectation study on online gaming................................................................3
1.1 The objective................................................................................................................3
1.2 Data collection.............................................................................................................3
1.2.1 The available data sources....................................................................................4
1.2.2 Recording of the collected data.............................................................................4
1.2.3 Storage of the collected data.................................................................................5
1.3 Experiment design and implementation.......................................................................6
1.3.1 Data pre-processing...............................................................................................6
1.3.2 Feature selection/dimension reduction..................................................................7
1.3.3 Designing of the experiment.................................................................................8
1.3.4 Implementation of the research...........................................................................10
1.4 Result analysis and summary.....................................................................................12
1.4.1 The expected results............................................................................................12
1.4.2 A summary of the expected results and how they link to the research questions
...............................................................................................................................................13
1.5 The experiment and analysis chapter.........................................................................14
References........................................................................................................................15

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1.0 Customer expectation study on online gaming
1.1 The objective
The main objective of this paper is to equip the learners with the knowledge and the skills
required to conduct experiments of researches successfully. Having good knowledge and skills
on the experimental or research process is very important since we find ourselves in many
situations where we are supposed to conduct different types of researches to come up with
different results which will help us to make some relevant conclusion. This paper will discuss
experiment/research design and analysis in details where it will be based on the previous
assignment which discussed ‘customer expectation study on online gaming.’ This paper will
discuss how this research can be done effectively to get the desired results which can help the
researchers to draw meaningful conclusions.
1.2 Data collection
For any research or experiment to be successful, the appropriate data must be collected
and recorded to be used in the research (Cleary, Horsfall, and Hayter, 2014, pp.473-475). The
process of data collection is usually the first stage of any research or experiment. In this stage,
the researchers identify the most appropriate sources of data, collect and record the relevant data
to be used, and finally store the collected data for it to be accessed in the future or by other
researchers who may require the data (Harwood and Gross, 2016). Therefore, the stage of data

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collection involves three major activities which are identifying the best and the most appropriate
data sources, collecting and recording the collected data, and storing the data well for future use.
1.2.1 The available data sources
Our paper aims to study the customer expectation on online gaming, and so we must
identify the most relevant sources or places where we have many people who engage in online
games. The most appropriate sources of our data will be colleges where we have many students
who play different online games, people’s parks where we have many people who gather there
and some of them engage in different online games when relaxing in the parks, and some
companies where we have many employees who engage in different online games during their
free time. Therefore, our main sources of data will be colleges, people’s parks, and companies.
1.2.2 Recording of the collected data
After visiting the sources/places discussed above, we shall use some tables to record the
data we’ll get. Recording of data in tables is very important as it helps to enhance the
presentation and display of the data and make it essay to visualize and interpret the data
(Verdinelli and Scagnoli, 2013, pp.359-381). A sample data recording table which can be used is
shown below:
Data collection/recording table