Exploring Customer Behavior and Marketing Strategies

This assignment involves a comprehensive analysis of customer behavior and marketing strategies across various industries, including hotels, e-commerce, and social media platforms. It requires an examination of the impact of customer relationship management on performance, the influence of marketing capabilities on hotel success, and the role of trust and perceived value in shaping consumer behavior online. The task also involves a review of research studies and publications related to these topics, providing a deep understanding of the complexities of customer relationships and marketing strategies.