Mizuno Corporation Company Profile with Tech Intelligence

Running Head: EXTERNAL ANALYSIS OF MIZUNO
External Analysis of Mizuno
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EXTERNAL ANALYSIS OF MIZUNO1
Micro environment factors of Mizuno
As compared to the operational aspects that are associated with the respective
organization Mizuno in the market, it is considered to be stated factor that they are considered to
be the one among the top leading brand related to the industry of manufacturing sports products
and equipment. Apart from the part of manufacturing apparel and sport shoes, they are also
involving in the part of making accessories in the market. In the current times the respective
brand has enhanced advance growth which has resulted the organizations rehabilitated emphasis
on marketing.
After facing stiff competition from the side of competitors Mizuno has remained
more successful and competitive in the part of adopting innovative mode of competitive
advantage and sustainability in their international market operations. Some of micro environment
factors that are associated with Porters Five Forces of Mizuno are mentioned below.
As compared to the supplier segment associated with the organization Mizuno, certain
segments that are related to the suppliers bargaining power of Mizuno is low. The core reason
under this respective part is because of the presence of larger suppliers in their supply chain. Due
to this respective factor, it is much easier for the brand Mizuno under the area of shifting their
supplier segment from one part to another. Mizuno has successfully maintained an enforcement
process and multilevel monitoring system in all areas where they generally operate. Thus, it is
clear part that the brand Mizuno has higher and effective level control over their suppliers in the
market.

EXTERNAL ANALYSIS OF MIZUNO2
The bargaining power associated with the buyers of the organization Mizuno is from
low stage to moderate stage and while under this respective part the individual buyers of the
company do not grasp any mode of significant clout, as being in a group they generally exercise
somewhat important influence. The brand Mizuno generally has a strong competitor like Nike in
the market, apart from this they also generally have small and bigger competitors in the market
such as Puma and Armor. The switching cost associated with the organization Mizuno is low for
their customers.
Mizuno has given more emphasis under the area of performance, product quality and
design which has delivered the company a unique and differentiated approach in the market.
The threat related to the substitutes segment of the organization is from low stage to
moderate level in the market. The key major threat factor associated with the organization is
completely depended upon the strong competition enhanced from the side of competitors where
they generally offer same quality products at different price rand and value. This respective
factor related to the organization is moderated by product quality and market efforts associated
with the organization Mizuno.
The threat related to new entrants of Mizuno ranges for low stage to moderate. As a
part of opportunity for the company in the future, they can adopt an innovative strategy in the
market through entering a local market with small capital value. On the other hand, well
established brand like Mizuno may need higher level of investment in order to remain more
competitive and sustainable under global competition. This may include technology, skilled
labor, advertisements, marketing and many others. So, as a part of threat for Mizuno, it can be
stated that unless having a strong capital it will be a competitive part for the company to adopt
effective competition in the international market operations.