Mizuno Corporation Company Profile with Tech Intelligence

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Running Head: EXTERNAL ANALYSIS OF MIZUNO
External Analysis of Mizuno
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1EXTERNAL ANALYSIS OF MIZUNO
Micro environment factors of Mizuno
As compared to the operational aspects that are associated with the respective
organization Mizuno in the market, it is considered to be stated factor that they are considered to
be the one among the top leading brand related to the industry of manufacturing sports products
and equipment. Apart from the part of manufacturing apparel and sport shoes, they are also
involving in the part of making accessories in the market. In the current times the respective
brand has enhanced advance growth which has resulted the organizations rehabilitated emphasis
on marketing.
After facing stiff competition from the side of competitors Mizuno has remained
more successful and competitive in the part of adopting innovative mode of competitive
advantage and sustainability in their international market operations. Some of micro environment
factors that are associated with Porters Five Forces of Mizuno are mentioned below.
As compared to the supplier segment associated with the organization Mizuno, certain
segments that are related to the suppliers bargaining power of Mizuno is low. The core reason
under this respective part is because of the presence of larger suppliers in their supply chain. Due
to this respective factor, it is much easier for the brand Mizuno under the area of shifting their
supplier segment from one part to another. Mizuno has successfully maintained an enforcement
process and multilevel monitoring system in all areas where they generally operate. Thus, it is
clear part that the brand Mizuno has higher and effective level control over their suppliers in the
market.

2EXTERNAL ANALYSIS OF MIZUNO
The bargaining power associated with the buyers of the organization Mizuno is from
low stage to moderate stage and while under this respective part the individual buyers of the
company do not grasp any mode of significant clout, as being in a group they generally exercise
somewhat important influence. The brand Mizuno generally has a strong competitor like Nike in
the market, apart from this they also generally have small and bigger competitors in the market
such as Puma and Armor. The switching cost associated with the organization Mizuno is low for
their customers.
Mizuno has given more emphasis under the area of performance, product quality and
design which has delivered the company a unique and differentiated approach in the market.
The threat related to the substitutes segment of the organization is from low stage to
moderate level in the market. The key major threat factor associated with the organization is
completely depended upon the strong competition enhanced from the side of competitors where
they generally offer same quality products at different price rand and value. This respective
factor related to the organization is moderated by product quality and market efforts associated
with the organization Mizuno.
The threat related to new entrants of Mizuno ranges for low stage to moderate. As a
part of opportunity for the company in the future, they can adopt an innovative strategy in the
market through entering a local market with small capital value. On the other hand, well
established brand like Mizuno may need higher level of investment in order to remain more
competitive and sustainable under global competition. This may include technology, skilled
labor, advertisements, marketing and many others. So, as a part of threat for Mizuno, it can be
stated that unless having a strong capital it will be a competitive part for the company to adopt
effective competition in the international market operations.

3EXTERNAL ANALYSIS OF MIZUNO
As compared to the competitive rivalry associated with organization Mizuno is high in
the market compared to other brands. Apart from having effective competitors like Puma and
Nike, the organization also generally has many smaller competitors in the market which makes
them to face strong competition both under the domestic and international market.
Some of the key major beneficial parts offered by Mizuno to their customers in their
international market operation is associated with the system of providing high quality products at
affordable and reasonable value (Aubert et al., 2016). Apart from these respective factors they
generally have faster mode of shipping available and free returns of the products in the market
which generally gives them a unique and differentiated approach h compared to their
competitors.

4EXTERNAL ANALYSIS OF MIZUNO
PEST Analysis of Mizuno
According to the political factors associated with the organization, It is important for them to
give key consideration under there of adhering to the system of following the rules associated
with taxation and manufacturing while operating in other countries. The core factor is where they
must operate understanding and evaluating the export and import laws while operating in the
international market.
Compared to the economic factors, targeting customers with better purchasing power
must be the key major motive of the company. Undertaking and expanding their operation under
developing countries can be an adaptive opportunity for the company in the future.
As compared to social factors related to the organization Mizuno, it is important for
them to target customers who are generally more conscious and concerned about their health-
related factors. Apparel and shoes are required as per understanding the need and expectation of
those customers who are much health oriented along with sports people.
Technological factors associated with the organization Mizuno, they generally adopt
and has implemented advanced and innovative form of technology in their market operation.
Some of constant change occurred form the part of technological operation compared to the
market performance of their competitors can be a key part of threat for Mizuno in the
international market.

5EXTERNAL ANALYSIS OF MIZUNO
References
Aubert, B. A., Saunders, C., Wiener, M., Denk, R., & Wolfermann, T. (2016). How adidas
Realized Benefits from a Contrary IT Multisourcing Strategy. MIS Quarterly
Executive, 15(3).
Mahdi, H. A. A., Abbas, M., Mazar, T. I., & George, S. (2015). A Comparative Analysis of
Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to
Competitive Advantage in the context of a Dynamic and Competitive
Environment. International Journal of Business Management and Economic
Research, 6(3), 167-177.
Tian, B. (2016). Development status of china's outdoor sports and countermeasures based on
SWOT analysis. RISTI (Revista Iberica de Sistemas e Tecnologias de Informacao),
(E11), 76-85.
Zhang, J. (2018, August). Strategy of Sports Brand Network Marketing on the Basis of Brand
Image Promotion. In 2018 International Conference on Management, Economics,
Education and Social Sciences (MEESS 2018). Atlantis Press.