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External Environmental Analysis Anchor Dairy

   

Added on  2021-04-17

5 Pages998 Words122 Views
Running head: EXTERNAL ENVIRONMENTAL ANALYSIS OF ANCHOR DAIRYExternal Environmental Analysis of Anchor DairyName of the Student:Name of the University:Author Note:

1EXTERNAL ENVIRONMENTAL ANALYSIS OF ANCHOR DAIRYAn external environmental analysis of a company helps to assess the progressive notion of thecompany. Three major external factors affecting the business of Anchor Dairy have beendiscussed as follows:Economic factors:The Fonterra Group operates in more than 140 markets all around the world, whichcontributes to more than twice that of Telecom to the annual revenue of New Zealand. The dairyindustry is the largest industry in the economy of the country, and Anchor is the leading businesscompany enriching the economy. It has led to the growth of the NZ economy to a significantextent, along which the other companies contribute to 2.8% of the national GDP of the nation(NZ Herald, 2018). The company has been expanding its business over the last 20 years in thecountry with a massive increase in the production of milk as well as milk solids (Eastwood et al.2016). The increasing global demand and price of dairy products has lifted the industry rapidly.In New Zealand, the increase has been from $3.62/kg milk solids to $7.89/kg that has highlyfacilitated the company to increase production and supply of its products to initiate progress andincur profit globally(NZ Herald, 2018).Technological factors:The rapid advancement of technology has a global impact. In order to increase productionand sell, every company needs to adapt the technological developments to render development.Anchor Dairy has been prosperous because of its adaptation of improved technologies that hasalways led to its progress. Improvements in energy consuming mechanisms, utilization ofcommercial fertilizers, and expansion in the use of irrigational methods by using well-designedsystems to make efficient use of labor and water, evaluate the soil moisture levels by installing

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