External Environmental Factors Affecting McDonald's in International Business

International business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Socio-economic Culture affecting McDonald restaurant ...........................................................1
Technological development affecting McDonald's Restaurant...................................................2
Political environment considerations affect McDonald Restaurant............................................3
Ecological considerations affect McDonald Restaurant.............................................................4
CONCLUSION................................................................................................................................4
References:.......................................................................................................................................6

INTRODUCTION
The concept of international business defines to trading of goods, services, technology
and capital across international borders and at global or transactional scale. Between two or more
countries it involves cross-border transactions of goods and services. With the globalization there
is shift towards the interdependent and combined global economy that generates opportunities
for international business. With the up gradation of technologies, trade barriers is reduced and
rivalry increases, the demand for individual is understood how to function in international
market. The trade opportunities is explore by the organisation outside its domestic national
borders for extending particular business activities (Bolívar, and et.al., 2019) . The international
business encourages nation to obtain foreign exchange which can be utilised for importing
merchandise from global market. This also enhances country in development prospects and
makes opportunity for employment. With the help of international business profit of organisation
are improved by selling products in nations where cost is high. The report is based on case study
of McDonald which is an American fast food brand. It holds an leading share in global brand and
serves to 52 millions people in more than 100 countries. It was founded in 1940 by Richard and
Maurice along with this it deals in products of hamburgers, chicken, French fries, soft drinks,
milkshakes and many more. The report covers external environmental factors of McDonald in
international business.
MAIN BODY
Socio-economic Culture affecting McDonald restaurant
This factor is affected by the sociological demographic trends as there is shift in spending
power. It is affected by the expenditure patterns of consumer. The McDonald is greatly known
for determining itself as per demand of consumers. The company in start brings sense of
“American way of life” .In India the citizen are mostly vegetarians for which it introduced
veggie burger in menu such Mc veggie and McAloo tikki as the Indian citizen are against beef
which is replaced by chicken. In several countries such as Singapore and Malaysia it was force to
change their food preparation methods (Zhong, and et.al., 2019). In the Japan, the families ties
are strong where list of menu is completely contrastive. It launched Rice burger, green tea ice
cream, shrimp burgers, teriyaki burger keeping in mind the wants and taste of Japanese citizens
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