Organisational Development Report
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Added on 2020-09-03
Organisational Development Report
Added on 2020-09-03
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OrganisationalDevelopment 302 MAN
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Analyse main characteristics, activities, goals and environment influences on theorganisation.................................................................................................................................12. Analyse and recommend organisational structure design based on challenges faced by anorganisation.................................................................................................................................33. Create and justify strategies for sustainable organisational development...............................54. Evaluate the impact of organisational culture on multinational firm which operate diverseenvironment.................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONOrganisation development refers to that study where successful organisational changesand make good performance. The structure of organisation directly affect on employeesmotivation and behaviour. Such organisation development use some organisational resources forimproving efficiency and expand their productivity. It can used for solving major issues andproblems within an enterprise and analyse the ways where they find out more effective sources.The main objective company development is to high the work quality, adaptability, productivityand effectiveness for overall business operation (Ha and et. al., 2014). They achieve these thingsthrough changing in behaviour, attitude, advancement in technology and environment change.The report is based on McDonald which is international organisation and it is located in Unitedkingdom. The structure of such firm is reformed in July for improving the company handlingtheir global business operations. The firm organisational structure define the system throughwhich business elements to coordinate for achieving business goals and targets. TASK 11. Analyse main characteristics, activities, goals and environment influences on the organisationThere are various characteristics of McDonald company are discussed as under:Standardised and restricted menu- The menu of McDonald is standardised and restrictedfor the customers. It is the international phenomenon. Many McDonald restaurants in all over theworld offer high quality burger and its own spins on the Big Mac, some global spots are servecompletely several items. There are few items which customers can order for find theinternational taste of each product. In their menu includes different types of food items such asMc veggie, Mc-puff, Mcpaneer Royale, chicken veggie burger, soft drinks and many drinkableitems. So customers mainly attracts for consume such food from the McDonald at global level. Food for immediate consumption- In McDonald, the customers will consume food atimmediate time frame so they eat different different types of items (Men and Stacks, 2014).They serve junk food which is easy to eat and consume and most of the customers like to takesuch type of products. There are various items or products which they offer to their customersthat includes burger, Mc-puff, Mc-egg and many other items. Also they will attracting largenumber of consumers at limited time period. They will provide only self services to theircustomers where they own take their food items from the counter and eat. Various other food1
companies also offer such type of services and facilities for gaining attention of large number ofcustomers towards their products and services. Young unskilled labour force- Most of the workers who work within this organisationare unskilled labour so they get only limited salary. Also they does not known the actual servicecharge for their work at the firm (Burke and Noumair, 2015). By doing this, an organisation willsave extra income and invest that in employees funds. There are various employees who comefrom different countries for searching the job so they join any type of employment which theyare like. Counter services- In McDonald restaurant, they will provide counter services to theircustomers and self service are much better then waiter services. It is the main characteristics ofthe company where customer are take their food by own and pay bill while taking items at first. Activities of McDonald:The main activity of McDonald is CRS activity which mainly focus on developinggoodwill of the company in proper manner. The other activities will focus on McDonald societyand initiatives of environment and maintain the quality of food. They promote different productsby using various sources that includes advertisement, promotional programmes, Facebook etc. Goals of McDonald:To understand the needs and demand of customers and satisfy them in appropriatemanner.To increasing the goodwill of organisation within the overall market place.To promote their new initiatives for new desired customers.To gain the attention of domestic as well as international consumersKey environment influences:There are two environmental factors which directly or indirectly affect the businessoperations in effective manner (Patton and McMahon, 2014). These are external and internalfactors which affect the company growth and success. Customers are the main part of eachbusiness so firm should satisfy them for gaining maximum profitability and various other factorswhich also involve in managing and controlling all business such as suppliers, dealers,government and some other. There are certain factors which impact on McDonald managementactivities and its functions that are as follows:2
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