Digital Marketing on Facebook: Difference between Traditional and Digital Marketing, Customer Touchpoints, and Data Analysis

This report discusses the difference between traditional and digital marketing on Facebook, customer touchpoints, and data analysis. It covers the marketing mix, customer journey mapping, omnichannel marketing, and Facebook insights data. The report concludes that digital marketing has provided advancements and improvements in strategies, and social media marketing is the most powerful platform on the internet.

Digital marketing
Facebook

Contents
Introduction.........................................................................................................................................3
Main body............................................................................................................................................3
Difference between traditional marketing and digital marketing with marketing mix.............3
Customer’s touchpoints and omnichannel journey.......................................................................4
Analyses data from digital marketing activities............................................................................4
Conclusion............................................................................................................................................5
References............................................................................................................................................5

Introduction
The digital marketing defines to advertising that is delivered through digital channels
like search engines, social media, websites. By use of this online media channels digital
marketing is technique through which companies endorses their brands, goods and services.
The Facebook is online social media and social networking which is owned by Meta
platforms. It was founded in 2004 by Mark Zuckerberg. It can be accessed from devices such
as personal computers, tablets and smartphones through internet connectivity (Candrasari, Y.,
2021). The Facebook provides product involves messenger, Instagram, Facebook view,
Facebook shops, business tools and many more. The report covers difference between
traditional and digital marketing by using marketing mix, customer touch points and
omnichannel customer journey and analyzing data from digital marketing activities.
Main body
Difference between traditional marketing and digital marketing with marketing mix
Traditional marketing Digital marketing
It defines to use of traditional channels such
as billboards, TV, printed media,
newspapers etc.
It defines to use of digital channels like
websites, social media for marketing
communication.
Product- in the traditional marketing the
products were available on the stores having
physical features.
The product is now available online which
can be purchased through official websites
of companies by using social media.
Price- In this companies were using
discounting pricing strategies for payment
in stores who refuse to retail prices later.
The customers went to stores and have to
bargain for the prices.
With the advancement of technology now
manufactures can sell directly to customers
their products and services. Now customers
can get products online on affordable prices.
Place- The products were only available in
the different outlets that needs the customers
to visit stores for the purchase.
The products in digital marketing are
available on various shopping sites of
companies through which customers feel
convenient to make purchase such as
amazon, Instagram, Facebook (de Mesa, J.C
and et.al., 2021).
Promotion- In the traditional marketing the In accordance to Clickz internet users now

companies use traditional media for the
promotion of products and services such as
outdoor (billboards, posters), broadcasting
(TV, radio etc.), print (magazines,
newspapers), telemarketing (Phone, text
message).
make up 57% of global population. The
companies have huge opportunity for
promotion of products & services by using
social media, website, content marketing,
inbound marketing, email marketing, PPC
and SEM.
Customer’s touchpoints and omnichannel journey
The implementation of omnichannel digital marketing strategy, helps marketers in
collecting valuable insights into target audience behaviors through methods of customer
engagement. The omnichannel helps users in experience that focuses on overall quality of
interaction among customer and brand. The customer journey starts with customer having
interaction with organization and ends when customers stop doing business with
organization. The omnichannel customer journey incorporates multiple channels which
includes interaction with engaging customers on preferred channels by creating seamless,
end-to-end customer journey. The customer touch points are the space where active
interaction appears with customers where the customers see brand name, knowing product
(Kong, G and et.al., 2021). The retailers communicate well with customers in all touchpoints
which wins heart of customers and competition. The customer touch points involve customer
service, promotional events, sponsorships, advertisements, word of mouth, blogs etc. The
touch points provide measure of how many times people interact with ads. The goal is to
generate traffic, by considering clicks, or visits. The focus on customer touchpoints in
omnichannel bring growth, increases revenue and customer loyalty. According to this model,
the brands create a point of contract by using suitable marketing channels. In the awareness
stage common channels are used for the great reach such as social media. In the stage of
consideration, the customers consult with friends or professionals so that brands come in
contact with users through websites, reviews on social media regarding product and word of
mouth marketing for trust creating. The customer decides to buy product touchpoints can be
display space, animated activities etc. The product is evaluated by the consumers and
feedback is provided online to let the people know in this touch point is customer support
service, email marketing promotion etc.
Analyses data from digital marketing activities.
The customer journey mapping is procedure of creating customer journey map or the
visual story of the customer interactions with brand. It helps business to view from customer

perspective which allows to gain insights into customer pain points and improving those. The
customer touch points are mapped out from websites, social channels, interactions with
marketing and sales team. The customer journey mapping is important as it is strategic
approach which provides better understanding of customer expectations and crucial for
optimising customer experience. The customers want highly personalised experience which
involves marketing and customer service efforts (Mamonov, S. and Benbunan-Fich, R.,
2017). The interconnected approach is known as omnichannel marketing. The customer
experience is improved through customer data with personalization that requires website
which is personalized to save their time, recognizes interest and preferences. The Facebook
prefers social network by marketers. The Facebook insights data attached to the Facebook
page provides wealth of information regarding the competitors. The audience insights provide
metrics regarding Facebook audience which helps in creating relevant content, improving ad
targeting and more people are attracted to the page. The Page insights display insights for the
page to see posts that is performing well or not (Tandoc Jr and et.al., 2018).
Conclusion
From above analysis it is being concluded that new technology in digital marketing
has moved to a great deal which provided number of advancements and improvements in the
strategies. The social media marketing is the most powerful platform on internet which helps
organization to have interaction with customers. The modern companies such as Facebook,
Instagram take use of this to advertise their brands. The digital portfolio is used by marketers
as a platform for promoting professional brand by defining product in the manner which adds
credibility. The digital marketing promotes social connectivity.
References
Candrasari, Y., 2021. Nonverbal Communication Reconstruction on Facebook. Jurnal The
Messenger, 13(1), pp.94-107.
de Mesa, J.C and et.al., 2021. Digital social work practice through social networking sites.
Case study with users of Social Services Community Centre from Malaga (Spain) on
Facebook. Groupwork, 29(3).
Kong, G and et.al., 2021. Marketing Content on E-Cigarette Brand-Sponsored Facebook
Profile Pages. Substance Use & Misuse, 56(4), pp.442-448.
Mamonov, S. and Benbunan-Fich, R., 2017. Exploring factors affecting social e-commerce
service adoption: The case of Facebook gifts. International Journal of Information
Management, 37(6), pp.590-600.

Tandoc Jr and et.al., 2018. News organizations’ use of Native Videos on Facebook:
Tweaking the journalistic field one algorithm change at a time. New Media &
Society, 20(5), pp.1679-1696.