Difference between Traditional and Digital Marketing: A Customer Journey Analysis

Digital marketing

Table of Contents
INTRODUCTION..............................................................................................................................3
Difference between traditional and digital marketing on the basis of 4P's...................................4
Customers touchpoints and the omni channels nature of a customer journey..............................5
Analysis of data enable to make customer journey......................................................................5
CONCLUSION..................................................................................................................................6
REFERENCES...................................................................................................................................7

INTRODUCTION
Digital marketing is an activity that is used by an organisation to promote their products an
services through internet. It is a projection of the conventional marketing on internet. But, it is
different fro the traditional marketing as it involve these of some online channels which make
them enable company to monitor their success of the marketing companions. The digital
marketing become very popular to promote company's goods and services. It include the display
advertising, digital technology, mobile phones and other online platforms. Use of the digital
marketing is depend on the business's marketing objectives. The websites needs to an
aesthetically pleasing that is easy to navigate it also need to have a quality content to reflect the
nature of an organisation. This report will include the difference between the digital and
traditional marketing on the basis of 4P's, consumer touchpoint and use of data analysis to
improve the company's performance (Bagherzadeh and et. al., 2020).
Difference between traditional and digital marketing on the basis of 4P's
There are various difference between these two concepts of marketing. For example-
traditional marketing's purpose is only to maximise the profit, but in modern marketing their main
propose is to maximize the customer's satisfaction. The main difference between them is the
medium through which the customers encounter a marketing messages. Following are some
difference on the basis of 4P's of marketing mix (Getov and Balkanski, 2020).
Basis Traditional marketing Digital marketing
Product In this type of marketing it focuses
on products only and these are short
term oriented.
In this, goods encompasses a variety ,
packaging, quality, design and the
positioning of the products.
Price Mainly if focused on the premium
policy and sometimes it also uses
the cost plus pricing strategy.
Digital marketing mainly adopt the
competitive pricing policies for their
products.
Place In this marketing earlier they had
local reach and could not cover a
In digital marketing it has a global reach
and cover a wide area by channels of

wide area of distribution channels. distribution.
Promotion The newspaper, magazines and the
print ads are the simple methods
used by the traditional marketing to
promote their product.
It promote their product through many
social media channels such as Facebook,
advertisement, twitter and You tube etc.
Customers touchpoints and the omni channels nature of a customer journey
There are various customer's touchpoints which are given below:
 Social media- It could be involved in the every section of that list, it us mostly used in the
customer acquisition. Because social media is the cost effective method to reach a large
area of the targets public. An organisation can use it to promote their product and build a
good relationship whit the customers or clients to enhance overall reputation of their
brand.
 Digital marketing content- It refers to that material which is used by the organisation
publish online to promote their brand. All these material could be in the form of
infographics, promotional videos and engaging the blog post like the someone reads
(Kotler, Kartajaya and Setiawan, 2021).
 Customers loyalty programs- It is another touchpoint of customers that teams must be
aware of. These types of programs will strengthen a relationship of the company with their
customers. By incentivize the customers with exclusive discounts and rewards, they will be
more likely to share the positive feedbacks about the company.
Omni channels nature of a customer journey
It s consist of the key indicator over the multiple touchpoints between a company and their
customers during the sale point and throughout the life cycle of a customers. This interaction may
start and stop on the different channels, that enhance the complexities to deliver a continued
experience during the customer's changing communication option. Nowadays Facebook is the
biggest social network worldwide by a very wide margin. The Facebook data show about how
much sales take p-lace in the store, how much store sales were influenced by the digital interaction
and how much these interactions were on mobile etc.