Global Strategic Management for Facebook: Business and Corporate Strategies, Internal and External Analysis, and Strategic Planning

This report provides details about the company’s global strategic management by examining business and corporate strategies used by CEO of Facebook. Also undertaking internal and external analysis for identifying complex problems solutions. further describing for strategic tool techniques and models used for enhancing companies performance. It also specifies about creating, designing and developing strategic planning for factbook. further evaluating for the different contemporary strategic issues in strategy by using resource-based strategy model. Also illustrating various example for justification and lastly recommending suggestions to company as for sustaining its position in dynamic market.

GLOBAL STRATEGIC
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION................................................................................................2
MAIN BODY.......................................................................................................3
Examining the business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation.........................................................................................................3
Undertaking external and internal environment analysis and analysing complex problems at
FACEBOOK managed by the CEO using business framework.........................................................5
Describing the strategic tools/ techniques / models used by the CEO of FACEBOOK for enhancing
the organisational performance..........................................................................................................7
Examining about creation, development and designing of strategic planning for FACEBOOK done
by CEO..............................................................................................................................................8
Critically analysing and evaluating the different contemporary strategic issues in strategy..............9
Using appropriate corporate examples for justification...................................................................11
Recommendations for FACEBOOK to sustain its position.............................................................11
CONCLUSION...................................................................................................12
REFERENCES...................................................................................................13

INTRODUCTION
The Global strategy is being defined as the strategy designed by company as for
expanding business for achieving and enhancing growth of the company. the key aim for
designing this strategy as it helps in increasing business performance and profit earnings ratio
as by increasing sales. Strategy management is being defined as managing available
resources of company as for achieving desired goals and objectives. Global strategic
management is defined as the for designing, planning and coordinating a set of strategy for
globalising firm by offering standardisation also coordinating all activities for achieving
global competitive advantage. Facebook public company, established as the online social
media platform which allows various users as for connecting to other individuals just by
signing up with making profile. The uniqueness of company is it allows various users to
connect with friends, family, as by sharing various pictures, music, videos and each other
opinions. With Facebook profiles of various individuals are listed with personal details for
being accessible by other. the company is most popular online website with growing
technology. It is a part of meta platform. access to this website is free and charging fees for
posting various advertisements on website. The website constitutes many features including
timeline, profile, feed, messages, comments, post, location, status, making groups and
Facebook live. This report provides details about the company’s global strategic management
by examining business and corporate strategies used by CEO of Facebook. Also undertaking
internal and external analysis for identifying complex problems solutions. further describing
for strategic tool techniques and models used for enhancing companies performance. It also
specifies about creating, designing and developing strategic planning for factbook. further
evaluating for the different contemporary strategic issues in strategy by using resource-based
strategy model. Also illustrating various example for justification and lastly recommending
suggestions to company as for sustaining its position in dynamic market.
MAIN BODY
Examining the business and corporate strategies used by the CEO which has brought about
positive contribution to the organisation
Business strategies are set of actions being taken by business as for attracting various
consumers and strengthening and achieving better performance as for achieving goals of the
company. It helps in identifying needs to be ascertained for carrying business operations of
the company as for gaining completive advantage over other businesses (Marengo and et.al.,

2020). The CEO of Facebook is using generic porter strategy also the intensive growth
strategy as for grasping market and gain competitive advantage.
Cost leadership strategy
The company is using cost leadership strategy, this strategy is established for gaining
competitive advantage by establishing low cost as by producing and adopting processes of
low cost and commodities. By establishing this strategy, it has the ability as to obtain and
gain profits even after establishing the low prices. As by minimising cost for providing
various social networking online services. As for instance by using this strategy helps in
maximising efficiency for providing various services. Furthermore, by using this stagy helps
in expanding the target market of the company as by providing services with using internet it
has increased company’s revenues. As it helps In focusing on growing the objectives and
adopting various strategies for achieving competitive advantage and growth of the company.
Also, by using Ansoff matrix model helps In defining about various intensive growth
strategies used by CEO of Facebook.
Market penetration
As by using this strategy helps in increasing share of market. by establishing the
alliances with various telecommunication companies this helps in increasing the market and
users for using the Facebook results in maximising the market reach.
Market development
By using this strategy helps in growing business by diversifying range of citizens into
more markets. As for this the CEO of Facebook is coordinating with the governmental
regulations as for increasing the user market of the Facebook company and enhancing growth
of business through reaching all markets. As by reaching the market maximises efficiency of
the Facebook to be operated in the dynamic markets.
Diversification
With applying this strategy in the company, the main aim for this strategy is to
diversify the business operations by enlarging the new business . With this strategy Facebook
will established the new subsidiaries for increasing the revenues of the company and profit
earnings ratio. As for instance Facebook is acquiring the technology supported with virtual
reality which helps the company as for growing in the existing market. As by acquiring this
technology helps in complementing the business for growing into the dynamic market
conditions.

Product development
This strategy mainly emphasises on adding new features or the functions as for using
the Facebook by large number of users. By developing this strategy helps in supporting the
cost leadership strategy. As with this the Facebook is developing various mobile apps as for
engaging users for using the social networking website. As by using the apps helps in
connecting with various business and firms. also, by using this strategy the company is
offering new features into the websites as for attracting users for using and connecting with
family and friends.
Undertaking external and internal environment analysis and analysing complex problems at
FACEBOOK managed by the CEO using business framework
Facebook recognised as the leading social media network site, which helps various
user as to connect with each other. This social media network is growing from the last 5-10
years. As with using the latest technology by using internet and usage of smart phones is
increased which plays a key role as for increasing growth of the company (De Salve and
et.al., 2019). as for analysing external and internal factors, pestle models and swot model
helps in defining various internal and external factors affecting company’s operations.
PESTLE ANALYSIS
Political factors
There are various political factors affects social media network as various political
factors including tax guidelines, safety and employment laws, government rules and
regulations, political stability in the country and the freedom of press. As with various
government restriction has decreased revenues and profits of company in many countries
Facebook is restricted for users (Facebook Company’s PESTEL, SWOT, Five Forces
Analyses Case Study, 2022). furthermore, various political ties, trade between US and China
and also the blockage from China impacted company.
Economic factors
The global economic factors affect companies’ operations and revenues as the
inflation rates, unemployment policies, economic growth rate, are factors impact company. as
Facebook is following business model cycle with the recent pandemic it shuts down the
business as with growing pandemic and lockdown restrictions this reduces revenues as of
many of the firms were out of marketing with posting ads on Facebook.

Social factors
As Facebook is the social media network which connects large number of individuals
and users. but it is not marketing various other first on the networking site and this reduces
the core value of this networking site. Furthermore, the company has shifted its main value to
profit centric as before it is established to connect various user with family and friends but
with growing years it is taking paid advertisements and marketing various firms (Lai and Yu,
2022). Also, Facebook has compromised in its quality with posting sponsored ads and paid
advertisement.
Technological factors
The social media networking site is based on using internet. As with the increase in
the technology. it needs more data security and privacy issues for securing data of all users.
But the competitors as Instagram and twitter are more popular than Facebook (Van
Couvering, 2021). for establishing competitive advantage in market, the company must
continuously focus on innovation.
Environmental factors
various environmental factors affecting companies operations as laws relating to
carbon dioxide, emissions produced by running social media platforms are environmental
laws which must be ascertained by the CEO of Facebook.
Legal factors
Various legal factors which a company is affecting are as follows as the taxes, various
other laws must be ascertained by the Facebook company as of patent laws, copyrighted, also
various privacy laws , general protections impacts company as for operating with all the laws
for sustain the current position into the market
Strengths
 Best advertising business is used by
the company for increasing revenues
 Recognise globally and strong brand.
 The company is investing into
Weakness
 Lack of privacy
 Depending on advertising and
promotions majorly for earning.
 Negative publicity and racial biasness

diversifies business as for spreading
and earning more revenues. .
is the weakness for company.
Opportunity
 Investing and expanding into the
existing markets as for online
chatting, online dating apps, e wallet.
 Targeting large different audiences.
Threats
 Large level of competitors available
in market.
 Data breach and financial rules and
regulations impact company.
Describing the strategic tools/ techniques / models used by the CEO of FACEBOOK for
enhancing the organisational performance
Facebook recognised as the large and established social networking site. Their
platform allows various users as for sharing, connecting and posting pictures. By using porter
five forces analysis helps in defining about various competitors affecting company and
strategic tools to be adopted are as follows:
Competitive rivalry: Competitive rivalry for the company is at moderate level. Main
competitors are snapchat, twitter, Instagram. As these all platforms are continually adopting
various innovative technologies and imparting various new features as for attracting various
users, and establishing more loyal consumers for using the website. But Due to moderate
competition the company built the massive user base for Facebook is establishing and beating
competition also the advertising strategy adopted by the company for marketing other firms
products (Wut, Lau and Chan, 2022). But the company must also add new features and new
options as for engaging users.
Bargaining power of buyers: Bargaining power of buyers is very high for the
company. as large buyer of users is available and using social media platform also various
marketers are buyers for the company which is marketing other company’s products via
Facebook. For this the company must adopt the strategy as for providing the moderate
advertisement cost to companies, as when cost increases, the intense competition affects
companies advertising and marketing practices which reduces revenues.

Bargaining power of suppliers: supplier bargaining power for the company is low,
as with large suppliers’ company is able to switch to other as for acquiring unique IT services
also various hardware and software. As for this company must opt for those suppliers which
provide cost effective products at best prices.
Threat of new entrants: Threat of new entrants is at low level. as large consumer
base is started to used Facebook social media platforms. With gaining high brand recognition
reduces new entrants, also by introducing additional innovative features helps in retaining
loyal consumers for the company.
Threat of substitutes: There is large number of thereat as with the high competition
in market, providing same services as that as of Facebook. as of twitter, snapchat, Instagram,
google +. but Facebook is catering needs as of advertising of various companies’ products
with using blogs and content generated post. As if the Facebook is charging high-cost
consumers and various users will shift to other brands for marketing firms. For this opting
medium cost providing various benefits to large user base helps in reducing thereat of
substitutes.
Examining about creation, development and designing of strategic planning for FACEBOOK
done by CEO
Strategic planning is the process which is used by various companies as for achieving
the goals and mission by making various strategies for the company for identifying and
achieving the desired objectives. As by using the strategic concept as for making use of
various actions as for achieving the goals of the company, the main goals is to give the power
of sharing and making world connected with each other. The CEO of Facebook created,
designed and developed the strategic planning with using following points:
Setting goals for the company: The first step for creating, developing and designing
strategic planning is setting goals, this is the main step as for defining the goals of planning
and implementing the strategy in the Facebook (Wang and McCarthy, 2021). Also addressing
goals as for increases sales of the company, helps in more efficiently recruiting, and it adds
mire value to the social networking site Facebook.
Knowing the audience: After setting the goals , CEO of Facebook spend time in
knowing audiences, as it is must for the company as this helps in appropriate designing and

employing the strategy according the audience knowing audiences easily can be done by
using the social media demographics study .
Determining the strategy: After knowing the audience CEO of fakebook determines
strategic position of the company as to establishing and retaining into the competitive market
with using the cost leadership as an intensive growth strategy for maintaining the current
position in market. Also, CEO determines strategy as or establishing new subsidiaries for
increasing revenues and profits for reaching wider market.
Scheduling the strategy : With determining the strategic position of company, CEO
of Facebook schedules the strategy as by arranging all the necessary requirements needs as
for implementing the strategy on the company and optimising the work as for maintaining
and sustaining into the dynamic market (Arora and et.al., 2019). It can be mainly done by
engaging Facebook manager, groups for optimising and implementing appropriate strategy in
business as to engage more audience.
Developing / Executing and implementing the plan: As for this CEO determines
visions , mission and by suing mapping tool for developing and designing the plan for
successfully implementing strategy . also, by communicating with all the employees in the
company as for monitoring the major contributors for the plan. Further implementing the plan
Tracking and analysing results: Lastly after implementing the strategy CEO
Facebook tracks and revie the results of strategy which is implemented as for achieving the
objective (Dhanesh, Duthler and Li, 2022). By using ROI and with sprout helps in measuring
the results easier and intuitive reports of implemented strategy results in growing and profit
earnings or not.
Critically analysing and evaluating the different contemporary strategic issues in strategy
With using the resource-based model helps in analysing issues between different level
of strategy. Viro framework analysis:
VIRO
Resources Valuable Rare Imitable Organised Competitive
advantage
Globally
recognise
yes yes no yes Competitive

Large number
of users
yes yes no yes Partly
competitive
Financial
strength
yes yes no yes Competitive
adaptability
Brand
awareness
/culture
yes yes no yes Competitive
advantage
Human
resources
yes no yes no Not
competitive
Services yes no yes no Not
competitive
With the above framework table of the viro analysis, it helps in specifying abut the resources
of companies are valuable, rare, organised, imitable and have competitive advantages or not.
The Facebook company is globally recognised and it is rare, the company is organised and
serving large number of users as for connecting to their family, friends which helps in gaining
competitive advantage (Facebook VRIO Analysis, 2022). Also, Facebook comprise of large
number of loyal users, which are rare and valuable helps in organising the company and aid
in competitive advantage. Furthermore, finical strength, brand awareness and culture of
Facebook is rare and unique which helps in gaining competitive advantage to the company.
But the main issue as in different level of strategy of Facebook is the human resources
employees in company are nit rare, those are imitable as skilled labourers and the technical
oriented individuals gained by the other social media platforms. This results in not gaining
competitive advantage for the company. Also, the services provided to various users are also
imitable as due to large number of competitors existing in market are providing same services
to users as of connecting and chatting. also posting pictures, comments and marketing the
firms’ products on the online plat form (Xu and et.al., 2021). so, the company services are
imitable due to high level of competition in market. main competitors are Instagram,
snapchat, twitter providing same services with new innovative additional features which lacks
the competitiveness for fakebook.

Using appropriate corporate examples for justification
Various corporate Examples for justification,
AMAZON: the most popular and emerged company amazon uses cost leadership
strategy . this strategy helps in providing information about how the big companies are
promoting the private companies’ brands. The company uses this strategy as for increasing
the warehouse storage and processing capabilities. With this it uses the latest technologies as
for increasing the efficiency by cost minimisation.
Walmart: Walmart the retailer company operating in various supermarkets stores
recognised as largest company in earning revenues. the company is using cost leadership
strategy as by selling branded items at low cost for gaining the competitive advantage over
other competitors. By using the cost leadership stagey in companies helps in reducing the
operations, outsourcing and all other costs as for achieving the competitive advantages.
Tesco the multinational retailer company selling large number of food and non-food
products, is using cost leadership strategy, by reducing the operation costs and other
purchasing cost. offering range of products in market for establishing the competitive
advantage.
Recommendations for FACEBOOK to sustain its position
 Company must listen to the user as by addressing the demands and making privacy
for the users more in accurate way.
 Company must prioritise various groups and their events as for increasing its profit
margins and the presence helps in creating the global advantage for the company.
 Facebook must adapt the new trends and have Facebook shopping experiences as for
increasing the users for communicating and branding and advertising the firms into
the dynamic market.
 Prioritise the positive content also changing the climate of privacy concern . The
company must establish more privacy options to secure and safeguard the users
personal information.
 The company must also improve its customer services as the Meta customer support
services is failing to provide adequate privacy to all the users of Facebook.
CONCLUSION
From the above report it can be concluded that, global strategic management is
defined as designing various strategies for entering and operating business into global market.

Facebook the social networking site established for connecting various users with others.
Various corporate strategies designed and adopted by company as for increasing performance
and growth in dynamic market. With internal and external analysis of the company helps in
determining various measures for reducing the impact of the forces. also, the five forces
model benefits company with determining the factors affecting company and adopting
appropriate strategy for achieving profits and sustaining position.
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Online
Facebook Company’s PESTEL, SWOT, Five Forces Analyses Case Study

.2022. [Online] Available through: < https://ivypanda.com/essays/facebook-companys-pestel-
swot-five-forces-analyses/>
Facebook VRIO Analysis. 2022. [Online] Available through :<
https://notesmatic.com/facebook-vrio-analysis/ >