Report on the Facebook Marketplace

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Name
Tutor
Course
Date
FACEBOOK MARKETPLACE
Executive summary
The company selected in this report is Facebook. The term Facebook refers to a social
networking site that makes it so easy for users to connect as well as share with friends and
families online. The main product that shall be discussed in this report is Facebook Marketplace.
Facebook marketplace is a platform mainly for peer-to-peer sales. It is available on Android as
well as IPhone mobile Applications for 18+ citizens of United States, United Kingdom, Australia
and other parts of the world. It is true that technology has made it easier for the sellers to
distribute their products to many places at the comfort of their premises and homes.
History of Facebook
Facebook remains an American online social networking and social media services based
in California. The company was started by Mark Zuckerberg together with his Harvard college
students as well as roommates Andrew McCollum, Eduardo Saverin, Chris Hughes and Dustin
Moskovitz. Originally created for college learners, Facebook was created in the year 2004
(Bjursten, Andreas and Paulina 2). The original purpose of Facebook was to allow students of
Harvard to use their photos and email addresses to connect with others. Currently, Facebook is
one of the most widely used social networks in the world.
Product and Market
The Facebook products and services include Messenger, Facebook Marketplace,
Instagram, Facebook Media, Boomerang, WhatsApp, Facebook youth portal. Facebook

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Marketplace remains a digital marketplace where people may arrange to sell trade and buy items
with others in their area. Facebook marketplace remains somewhere an individual may easily
obtain a higher number of sales. An individual may even find his/her future home using
Facebook Marketplace. Market place is appropriate destination on Facebook to buy, discover, as
well as sell products with individuals in your community (Ahuja and Shirin 175). It is true that
Facebook has found a suitable algorithm the works for it and remains easy for individuals to use
as well as understand. Many people sell and buy their furniture, trinkets, and clothes on the
social media and make money from it (Gordon, Zettelmeyer, Bhargava & Chapsky 195). The
product shall be shipped directly to the doors of the buyers, and the transaction remains
complete. It is easy, it is quick, and everyone remains getting into it.
Competitors
Some of the main rivals in Facebook’s competitive set include Twitter, Snap, Linkedin,
Pinterest, Amazon, Apple and Microsoft (Love 843).
The comparative advantage of Facebook is the ability to share and connect with many
people around the world. It is also the largest social network in the world.
Benefits of Selling Things on Marketplace
There is no limit to the amount of items an individual may sell which makes generating a
higher number of sales easier than ever. Also, there is no price limit for selling and buying,
which remains good for all. By selecting Marketplace over other available platforms, you may
actually help develop your firm in the process. One thing that remains not permitted is positing
the same product under a different location. For instance, if a person placed a couch sell in Sandy
Springs, but the same put the same couch in Atlanta, Marketplace shall not allow this person to
sell it. Facebook knows when an individual duplicate a post and they do not allow it. Although