Facebook: Challenges and Knowledge Management Systems

Facebook.com
By
Institution
Professor’s Name
The Date

Introduction
• A thriving and reputable social network in the globe.
• Users can make registration and create account for free.
• Users can thus share different information like texts,
pictures, and videos.
• The organization thus ensures security in order to govern
the user’s activities (Hoffmann, Proferes, and Zimmer,
2018).

History
• Founded in the year 2004 in America.
• Headquarters; Menlo Park, California.
• The founders were students at Harvard University.
• Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and
Chris Hughes pioneered the Company.
• Had over 1b users in 2012(Hall, 2019).

Challenges; managing and
capturing Knowledge
More bad Headlines
• Bad and negative stories continue to unfold.
• Various people continue to tarnish the platform through
uncouth activities.
• This include political warring and wrangles.
• The activities leads to platform’s scrutiny.
• The disruption thus may inhibit company’s key
concentration (The Street, 2019).

Challenges cont.
Monetization Pressures
• The company is under pressure of monetizing more of its products.
• An example is packing more ads on other platforms like Instagram.
• Challenge in expanding into greater varieties of content to carry
ads.
• Investors need to see that the company continue in innovating in
the core advert business before investing.
• Such investments include monetizing Messenger and WhatsApp
(The Street, 2019).

Challenges cont.
Governance Troubles
• The company is experiencing leadership rivalry.
• An example is some people have called for greater checks
for Zuckerberg who controls majority of voting shares.
• Shareholders proposal to split CEO’s and Chairman’s roles
underway.
• Conflicting governance may inhibit new insights (The
Street, 2019).