Facebook Stakeholder Analysis: Challenges, Mission, and Strategies

Running head: MANAGEMENT
Dynamic Strategy and Disruptive Innovation
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Executive Summary:
The report aims at providing an overview of Facebook in context of its mission and vision with r
respect to recent developments, challenges and the industry trends. The report also puts across a
diagrammatic representation of the stakeholders of Face book thereby explaining and describing
the specific stakeholders. The report also puts across a stakeholder analysis for the four selected
group of stakeholders of Facebook based on the Swing, Offensive, Defensive, and Hold strategy
of shareholders.

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Table of Contents
A. Introduction to Facebook:...........................................................................................................3
B. Stakeholder View:.......................................................................................................................5
C. Stakeholder Analysis for Four Selected Stakeholder Groups.....................................................7
References:....................................................................................................................................10

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A. Introduction to Facebook:
Facebook is one of the largest and online social media networks across the world. The
company is headquartered in the Menlo Park, California and has been found by Mark
Zuckerberg (facebook.com 2019). The vision statement of the company guided the employees to
focus their efforts in supporting the corporate effectiveness for international business growth.
The mission statement however, identified the primary actions and aims for reaching the vision.
In other words, the mission statement of the company has always helped in determining the
tactics and strategies for developing and growing the firm.
However, Facebook has been facing various challenges in recent times. Some of these
challenges included (Gaus 2018):
Bad Headlines: The image of this social networking site has been tarnished by Russian
actors who tried to spread not only a divisive political message but also discourage voting. It has
been claimed that the messages have mostly tried to escape the scrutiny of Facebook and
appeared in its news feed.
Pressures of Monetization: With the decline in the key News feed of Facebook , the
social network site has constantly been under pressure for monetizing increasing number of
products. Facebook however planned to deal with it through expansion of larger variety of
content that would comprise of ads
Troubles of Governance: The constant negative reports regarding the social networking
site have forced the COO Sheryl Sandberg to step down and implemented greater checks on the
CEO Mark Zuckerberg who controlled majority of the shares of the company. There have also