Venue Condition Assessment in the Hotel Industry

The assignment content emphasizes the importance of ensuring that hotels have a safe and well-maintained structure to accommodate guests without posing any threat to their lives. Failure to comply with standards can result in loss of license to operate. The report highlights the significance of disaster management, fire safety, and instant solutions in case of emergencies. Moreover, maintaining a unique design and condition of the venue is crucial to attract and retain customers. Challenges and benefits of venue condition assessment are discussed, including the need for frequent checks to keep up with trends and improve competitiveness. Risk management is also highlighted as a critical aspect in determining the condition of hospitality premises. However, there is a lack of standardization in establishing what constitutes 'safe' structures.

Facility and Risk Management for Hospitality Management 1
FACILITY AND RISK MANAGEMENT FOR HOSPITALITY MANAGEMENT
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Facility and Risk Management for Hospitality Management 2
Facility and Risk Management for Hospitality Management
According to Penner et al, the hotel industry has been following new trends in terms of design,
planning, and development around the globe. Investors ought to consider their target clients so
that they can develop within a location with business viability in the industry. Design decision is
based on the fact that most visitors are attracted to the venues that are pleasing to the eye in
terms of materials used and their display. The hospitality industry is known to put up pictorial
ads on their advert pages which means the particular unique features are the selling point to
clients who mainly check out these destinations up on the internet. Restaurants praised for
captivating architectural design in some instances have become part of attraction other than just
serving the hospitality purpose.
Specific design used by the investor should be guided by the clientele intended to be targeted. In
cases where they intend to attract the tourists, the venue should have a strategic location in close
proximity to the main attraction. In countries popular for wildlife, Game drives should be within
a short distance from the restaurant as well as those that target the beach visitors be located along
the coast. Countryman and Jang, 2006 credit the physical environment to the satisfaction or lack
thereof with the entire accommodation. Consequently, they argue that simple aspects such as
increased window sizes and the lighting within the facility would improve the illusion of better
venue in comparison to other that do not emphasize on the same.
My study venue was Hilton Hotel, Sidney which has been in this city for decades. Regardless of
having been there for such a long time, renovations have been done over time to catch up with
the new trends in the industry designs. Apparently, this hotel brand has been in operations in
cities around the globe and still manages to be a competitive player which means they keep up to

Facility and Risk Management for Hospitality Management 3
date. Interior design is done such that the customers get spacious rooms and properly decorated
public areas such as elevators, lobby area, state of the art entertainment facilities and other
amenities. Location of the hotel within the central business district is an attractive factor in
ensuring they do not lack clients. Huge space owned by the hotel ensure there are diverse
accommodation rooms to cater customer demands.
Given the prestige carried by the brand world over, they have been able to maintain their
presence in the location over the many decades since establishment in the 1970’s. The original
building was a five-floor building which in those days was a landmark in the city. With the
completion of other architectural projects, it was important to improve it to the twenty-meter
space with aluminum decorations to give it a unique look. Following the increase in space, they
have been able to maintain the customers whose royalty was driven by their prestigious taste.
Security features such as cameras have been installed in the building to increase the confidence
of the consumers. Wi-Fi in the entire building is a part of the innovations that have taken place in
past few years since a few decades ago was not a necessity. Conference halls have audio-visual
facilities to ensure clients requirements are met. Consequently, if the meeting participants need
to carry out presentations they definitely opt for this venue in favor of others without similar
services.
Hilton Sydney accommodation rooms are divided into categories such that the client’s needs are
met despite what they are. As such, customers who are staying in the city for work purposes can
access rooms that are work friendly with an area set aside for that goal. In instances where a
customer’s stay aims at relaxation, clients are given comfortable rooms where they can access
services such as spa and the room settings are different with lighting that accompanies calm
feeling. Corporate events are important for any restaurant whose aim is to make profits. As such,

Facility and Risk Management for Hospitality Management 4
the hotel has huge conference and exhibition area to accommodate many stakeholders interested
in that space. Apparently, events area is designed to the satisfaction of the meeting holders to
increase revenue for the hotel.
The investors in an industry have one objective of making a profit and remaining relevant despite
the new trends and availability of new players. The primary goal has been achieved as the clients
keep having their desired needs met. However, there are upcoming trends in places like Dubai
where architectural practices such as rooftop pools and gardens are taking over. There is room
for improvement and investing in new innovative talents to keep the brand on the rise in terms of
design and technology.
Part Two
The rationale behind a Venue Condition Assessment Based on:
1. The Literature and Objectives
According to Sun et al, 2009, venue assessment can be divided into many diverse categories.
One of the main concerns while carrying out this evaluation should revolve around the structure.
Apparently, hotels being used for accommodation should ensure their buildings can be trusted to
hold a number of people without posing a threat to their lives. Poor structures have been known
to collapse and cause massive loss of lives be it in construction stages where workers are victims
(Tupenaite et al 2010) or while in operation with clients being the casualties. Therefore, it is
necessary to impose a standard to operators on the structure whereby failure to comply should
cost the license of operation. (Albattat and Matt 2013) claim that since the hotel industry is a
major player in the global economy, they should employ means of disaster management since

Facility and Risk Management for Hospitality Management 5
some of the activities are high risk. Fire and fuel are a must have in the operations of a hotel
since they ought to be armed with instant solutions in case of an accident.
The unique design of a destination is instrumental in making of its brand which is what attracts
the royal customers and maintains them. Consequently, the businesses ought to create their own
image so that those that relate to it feel a sense of familiarity (Qu, Kim and Im 2011). In the
assessment, one should look at the objective of maintaining that which the consumers are
interested in is still achieved. (Strannegard and Strannegard 2012) insist that the uniqueness of
rooms within one building could keep guest coming back to experience the designs they have not
yet interacted with in the particular premises. As such, maintaining diverse outlook from what is
excess in the market places the investor at an advantage. The main incentive to hoteliers to invest
in design and condition of the venue is to be and remain relevant. Therefore, investments have to
be made as time moves on to catch up on popular trends as well as maintain decent condition.
2. Challenges and Benefits of Venue Condition Assessment
Hotel premises condition assessment is essential in finding out any areas that may require
attention either repair or to catch up with current trends. According to Noe et al, 2003, frequently
checking on the condition of a venue gives a business competitive advantage over the
competitors in that they are able to keep up with what is new. Additionally, they claim that most
managers and hotel players are not aware of different designs in the industry. As such, they are
able to access this type of information. (Wu et al 2013) claims that there is a global aspect
involved in bringing together stakeholders including managers, architects, and designers to
improve the current state of the hospitality industry. Improvement solely depends on this type of

Facility and Risk Management for Hospitality Management 6
assessment. Research has also led to immense use and improvement of technological
infrastructure and internet to market and compete on that space.
Zhang and Mao, 2012 claims that the main challenge in the hotel’s assessment is done through
the internet whereby some of the people writing the reviews might necessarily not have visited
the particular venue. Depending on what is written in this section the business is able to improve
but they may also expose themselves to criticism that in some instances cost them, potential
customers, where participants do not necessarily give accurate information. Challenges in
identifying the right participants have experience as well as the means of verifying the state of
their infrastructure.
Risk management is the most crucial in determining the condition of hospitality premises. As
such, it should be treated as an important aspect. However, there is lack of a standard way of
establishing what should be defined as safe (Tsai and Chen 2011). Most of the architectural
weaknesses are not visible to the eye hence they are not realized until the damage is done. Some
materials cannot be easily predictable in terms of durability which would make an assessment of
their risk ratio to the people residing in these facilities impossible. Hazards should also be
verified even in the neighborhood of the particular place of interest. However, there are
complicated institutional processes that need to be completed before carrying them out. As such,
the companies are not willing to invest time and resources they overlook crucial activities
making them vulnerable to an occurrence of the accidents.

Facility and Risk Management for Hospitality Management 7
Reference List
AlBattat, AR and Mat Som, AP 2013, Emergency preparedness for disasters and crises in the
hotel industry. Sage Open, 3(3), p.2158244013505604.
Countryman, CC And Jang, S 2006, The effects of atmospheric elements on customer
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McNeill, D and McNamara, K 2009, Hotels as civic landmarks, hotels as assets: The case of
Sydney’s Hilton. Australian Geographer, 40(3), pp.369-386.
Noe, RA Hollenbeck, JR Gerhart, B And Wright, PM 2003, Gaining a competitive advantage.
Irwin: McGraw-Hill.
Penner, RH Adams, L and Rutes, W 2013, Hotel design, planning and development. Routledge.
Qu, H Kim, LH. and Im, HH 2011, A model of destination branding: Integrating the concepts of
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Strannegard, L and Strannegard, M 2012, Works of art: Aesthetic ambitions in design hotels.
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