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Consumer Understanding in Different Elements

   

Added on  2019-12-28

10 Pages2240 Words116 Views
UNDERSTANDINGCONSUMER

Table of ContentsINTRODUCTION...................................................................................................................................3ASSESSMENT TASK..........................................................................................................................3Consumer involvement...................................................................................................................3CONCLUSION.......................................................................................................................................8REFERENCES........................................................................................................................................9

INTRODUCTIONUnderstanding towards consumer is very important which describes toachieve goals and objectives of the enterprise. This is because, it assist tomake sustainability of customer through fulfil their demand and requirement(Wang, Cunningham and Eastin, 2015). Present study focus on consumerunderstanding in different types of elements such as consumer involvement,experiential consumption and many more things. These all are describes tofocus on particular aspects of the company. In this context, report focus onobjectives that are assist to make profitability through assess businessenvironment. ASSESSMENT TASKConsumer involvementAs per the view of Kunkel, Funk and King, (2014), consumerunderstanding is the mindset that describes to motives of them towardsproducts and services. It assist to determine purchase decision in whichconsumer involves for particular products and services. There are variousfactors which create impact on their purchase decisions such as perception,view, taste and preferences, etc. It involves different element through thecompany can assess demand of each customer and their view towardsparticular products and services (Kunkel, Funk and King, 2014). However,Sarrami-Foroushani, Travaglia and Braithwaite, (2014) stated that consumeralways think about their last purchase through, they can make purchasedecisions. In this aspect, mindset motivates to them for purchase particularproducts and services. They are perceive various roles and responsibility toserve products and services accordingly to achieve their concentratetowards the company. There are different level on which the company candeliver particular products and services through product line and differenttypes (Sarrami-Foroushani, Travaglia and Braithwaite, 2014). According totype of products and services, consumer make decisions.

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