Consumer Behaviour in Making Purchase Decisions: The Role of Social Media and Internet

CONSUMER BEHAVIOUR 1
CONSUMER BEHAVIOUR
Student’s Name
Professor
Date

CONSUMER BEHAVIOUR 2
Introduction
In many global markets, consumers' behavior in making the purchase of a product is
highly influenced by information from social media and internet. It is such informed decision
that helps many buyers to have post-purchase, purchase and pre-purchase behaviors. The aspect
of making wise decisions when buying a product is largely influenced by information from
online platforms (Cohen, Prayag and Moital 2014, pp 905). The movements of many consumers
are well aligned to development of market structures. As such, the particular group of consumers
requires better activists on promoting individual rights in the process of purchasing.
Different tools for assisting consumer's choice in the market system are initiated by
evaluating their needs. These tools help in developing better influence in making decisions based
on different methodology and approaches in the market system. The main objective of this
research study is to shed light on the value of the social media tools to the different decisions
making strategies (Dennis 2009, pp 1124). The ideas of conceptualizing on key factors design
some good models of giving online platforms some insights based on theoretical services. The
implications of participation of global business enable professional management to evaluate
decisions of consumers. Complex study on consumer’s decisions is developed through
qualitative assessments on social media and internet variables. Importantly, the real-life
engagement of consumers with marketing activities enables better interactions in the market
structures. As such, the social media literature designs some better theoretical model of accessing
relevant information in the online platforms. The journey of making decisions is highly impacted
by social media and internet information.

CONSUMER BEHAVIOUR 3
Research & Analysis
 Consumers’ Movements
The procedure taken by consumers in purchasing a product designs some better social
movements. The age of social media platforms defines the journey and potential capability of
making decisions to many consumers. Consumers’ protection is advocated in the business
organization especially in when making purchasing decisions. In the recent times, mode of
communicating information on good and service has been replaced by increased online platforms
like internet and social media (Du Plessis 2007). The government is providing information on
their products through online platforms to resourcefully engage potential buyers in their markets.
Online platforms are protected as consumer’s movements since they provide better coverage on
quality products by connecting with consumers and sharing relevant ideas on the product. Many
consumers’ movement plans are affected by social media and internet information. As such, the
consumer behaviors are largely pioneered by concepts of raising public awareness on purchasing
techniques.
Consumers' movement’s behaviors are developed in a different mode of purchasing a
product in the global marketing. Decision-making process forms a better mode of integrating
initial thought into a product with quality and brand of a product (East 2016). The reason why
social media platforms are highly relied by consumers is that they give ample time of making
choice on product. With these movements, the consumer's behaviors in the market system are
easily influenced by online discussion, experiences, opinions, and knowledge of a product and
services. Virtual communications in the online platforms are enhanced by growth in social
network and internet services. The business system is redirected to the online world where
consumers' makes decisions based on information accessed from online platforms. Internet