Factors that Motivate Employees in UK Food Retail Sector

This dissertation investigates the factors that motivate employees in the UK food retail sector. It reviews the meaning and importance of motivated employees, investigates the factors that motivate employees, and recommends effective measures and strategies to ensure higher motivation and performance levels.

UoS Undergraduate
Dissertation

Table of Contents
Topic: An investigation into the factors that motivate employees in the UK food retail sector......1
Chapter One – Introduction.............................................................................................................1
Background to the Research...................................................................................................1
Significance of the Problem...................................................................................................1
Statement of Purpose..............................................................................................................1
Statement of the Problem.......................................................................................................2
Aim(s) and Objectives............................................................................................................2
Research Questions................................................................................................................2
Dissertation structure..............................................................................................................3
Chapter Two – Literature Review....................................................................................................3
To review about the meaning and importance of the motivated employees within a firm....4
To investigate into the factors that motivate employees in the UK food retail sector...........5
To review the key challenges faced in motivating the employees within the Food retail sector
of UK......................................................................................................................................7
To recommend some effective measures and strategy that can be adopted within the UK food
retail sector to ensure higher motivation and performance level in its employees................8
Chapter Three – Research Methodology.........................................................................................9
Research Design...................................................................................................................11
Data Collection Methods......................................................................................................11
Reliability and Validity........................................................................................................12
Ethics....................................................................................................................................12
Limitation of the research.....................................................................................................12
Chapter Four – Data Analysis and Findings..................................................................................12
Chapter Five – Conclusions and Recommendations.....................................................................18
Conclusion............................................................................................................................18
Recommendations................................................................................................................19
REFERENCES..............................................................................................................................20

Topic: An investigation into the factors that motivate employees in the UK
food retail sector.
Chapter One – Introduction
Background to the Research
Motivated employees tend to comprises and includes of the bringing of higher level of
enthusiasm as well as high energy level and commitment that brings higher creativity and
performance level in employees (Hoang and et. al., 2022). Motivated employees are tending to
be the key of success for every organisation as it drives the higher commitment level as well as
bring energy to workers of a form to effectively perform its everyday role (Berdicchia, Bracci
and Masino, 2021). Beside this, it has been also seen and find out that the motivated employees
are tend to be more loyal to the form and also show a higher level of dedication towards the work
thus ensures and lead out timely achievement and accomplishment of set organisational. Thus, an
implication can be made that motivated employees are vital asset of every form therefore it is
essential to analysis and determine the factors that help in motivating the employees.
Significance of the Problem
Lack of employee motivation is a significant issues and problem that is being encountered
and faced by the food retail sector of the UK that is creating many challenges in form of decline
in their performance and productivity level. It has been seen that the spared of the global
pandemic of the covid-19 has affected the level of communication and direct interaction with the
employees along with leading higher stress and anxiety in employees. beside this, the issue of
poor leadership as well as lack of workplace flexibility and ineffective development
opportunities are also causing the issue of lack of motivation that is negatively impacting the
output level of UK food retail sector (Budzanowska-Drzewiecka and Tutko, 2021). Therefore,
current study is significant and rationale as it focuses and emphasis on the investigate about the
factors that motivate employees in the UK food retail sector to mitigate the issue of lack of
motivation.
Statement of Purpose
The statement of purpose of current study is tend to focused and emphasised on the
analysing the key factors that ensure and brings the higher motivation level with the employees
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of UK. It has been implicated that every business organisation has the main purpose and aim of
achieving higher growth and success that is possible only through having an efficient and
committed workforce. Therefore, the main purpose and focus of current study is on analysis
these factors that supports higher motivation in employees to achieve higher success and growth
ate within the food retail sector of UK (Fjendbo, 2021). Beside this, the food retail sector of UK
is also hard hit by the global pandemic of covid-19 as sudden lockdown and strict social
distancing norms are causing many challenges in form of decline in output and performance
level. Further, the spread of covid-19 also carted lack of motivation in employees through
leading higher anxiety and stress about health and safety of workplace. Therefore, current project
is focused on the purpose of the analysing factors that are vital in regain and enhancing the
motivation in employees within food retail sector of UK.
Statement of the Problem
The current study is based on the problem of ineffective motivation level within the
employees of UK retail sector that is causing and leading the reduce productivity level along
with decline in overall productivity and output of UK retail sector.
Aim(s) and Objectives
Aim
The aim of current project is, “To analysis the importance of concept of motivated
employees along with investigate about the factors that motivate employees in the UK food retail
sector. A research project on Food retail sector of UK.
Objectives
 To review about the meaning and importance of the motivated employees within a firm.
 To investigate into the factors that motivate employees in the UK food retail sector.
 To review the key challenges faced in motivating the employees within the Food retail
sector of UK.
 To recommend some effective measures and strategy that can be adopted within the UK
food retail sector to ensure higher motivation and performance level in its employees.
Research Questions
 What is meant by the meaning and importance of the motivated employees within a firm?
 What are the possible factors that motivate employees in the UK food retail sector?
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 Which can be the key challenges faced in motivating the employees within the Food
retail sector of UK?
 What are some effective measures and strategy that can be adopted within the UK food
retail sector to ensure higher motivation and performance level in its employees?
Dissertation structure
1. Introduction - In this part, a brief overview of the study along with research aim
objectives and questions are provided. It also includes significance of the study along
with reflecting about the research problem on which the study is along with providing of
the purpose statement.
2. Literature Review - This section involves review of different literatures in which the
viewpoints of different authors are compared on the themes associated with the topic. It
forms the main part of dissertation in which information from various sources are
gathered so that researcher will be able to draw valid conclusion of study.
3. Research Methodology - It consists of different methodologies which help researcher in
performing the research study systematically and accomplish its aim. It is also a crucial
part of study as with the assistance of different methodologies, investigator will be able to
conduct study systematically in proper and structured manner.
4. Data Analysis and Research Findings - In this part, data is analysed and the findings are
discussed which further help researcher to draw conclusion of the study.
5. Conclusion and Recommendations - This part provides summary based on the overall
report. It also includes some recommendations which are providing on the basis of
findings of the study to organisation. It is the last part of overall dissertation which
involves summary of entire project.
Chapter Two – Literature Review
This section of the project comprises of the review of the pre-existing set of data that is
present in form of existing literature that supports a better base and understanding about selected
topic. The current literature review is based on the factors that supports motivated employees
within the food retail sector of UK along with analysing its set objectives for which analysis and
use of online form of articles and journal has been made a discussion of which is provided is
below:
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To review about the meaning and importance of the motivated employees within a firm
As per the view point of the Kim, S., Kim, P.B. and Lee, G., 2021, it has been analysed
that the employee motivation tends to present and reflect about the level of the commitment that
is present and prevailing with the staff of a firm that supports higher energy and innovation level
at the workplace. Besides this, it has been also analysed that motivated employees are tend to be
an assent for an organisation as the employee motivation is directly proportional to the success of
a firm (Selimović, Pilav-Velić and Krndžija, 2021). But the concept of the employee is tending
to be intangible in nature as well as it is difficult to measure and control but its presence and
implication cannot be ignored at workplace. Motivation tend to provides a process that helps in
stimulating and directing the actions of the employees through meeting their needs and applying
other techniques to ensure maximum use of once potential. The key importance and benefit of
the employee motivation tend to comprises and includes of the increase within the commitment
level of the employees that ultimately lead to higher performance level (Why Employee
Motivation Is Important (& How to Improve It), 2022). It has been analsysed that when the
employees feel motivated they will tend to put and have their best effort in performing and
undertaking ant task which ensures timely achievement of set targets. Beside this, the importance
of motivated employees also comprises of the fact that it creates and brings a positive workplace
where all employees feel satisfied and more loyal towards there work there brings out a more
efficient and positive workplace environment that is important and vital for the growth of a
company (Ahmed and et. al., 2021).
Along with this, as per the view point of the Wang, Z., Gao, M. and Panaccio, A., 2021, a
positive impact of employee motivation is also seen on the productivity level of the employees as
well as the form as it supports and encouraging positive influence on the efficiency and
performance level of employees based on higher satisfaction and commitment level. Along with
this, reduction in the issue of absenteeism as well as high employee turnover is also being a
positive impact and vital importance of motivated workforce (Belas and et. al., 2021). It has been
seen that the motivated employees tend to acknowledge and understand the importance of timely
and work and seemed more supportive and loyal in their work which reduce the chances of
workplace absenteeism. Along with this, employee motivation also tends to supports the higher
focus of on the wellbeing and health of employees that creates a stress free working environment
and makes employees overwhelmed and positive towards their work thus reduce the chances of
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staff turnover. Beside this, motivating employees also includes and comprises of the higher
employee benefits and improved growth opportunities along with extra incentives and rewards
there attract and retain the talented employees for a longer span of time that plays an important
role in enhancing the overall success level of a firm (Arshad, Abid and Torres, 2021). Beside
this, the motivated workplace also tends to have a higher creativity as well as improved
performance level that is important and vital for a firm for better and timely accomplishment of
the set goals and targets of a firm. Along with this, motivated employees are also tending to have
a higher commitment and loyalty level towards there work and also feel more dedicated for
timely completion of task that also boost their performance and efficiency level along with
enhancing their confidence and skill level to ensure creation of a more creative and talented
workforce (Yarberry and Sims, 2021).
To investigate into the factors that motivate employees in the UK food retail sector
As per the view point of the Maryani, Y., Entang, M. and Tukiran, M., 2021, it has been
see that factors of motivation are tend to be the important component of every business
organisation as it is important to ensure motivated employees which lead to effectiveness and
efficiency in the functions of the organisations. Along with this, the factors of motivation also
play a vital role in effectively guiding and motivating employees to complete the work in time as
well as in an accurate manner. Further, the motivation factors are tending to comprises of the
both positive as well as the negative staff experiences that are used and implicated by a firm to
increase and enhance the overall productivity and satisfaction level of the employees. The key
factors of the motivation that are being sued within the retail UK food industry comprises of the
strategies, incentives, regular recognitions as well as other elements that tend to increase and
enhance the overall motivation of the employees to effectively perform and undertake their
duties at the work. The key factors that motivate employees in the UK food retail sector are listed
and discussed as below:
 Leadership style – It has been seen that the way of the supervision as well as the
management style of the managers and other leaders tend to plays a vital role within a
company in motivating and guiding the employees. It has been also seen that the
selection and making use of the appropriate and suitable form of the leadership styles
tend to encourage employees to develop and effectively meet the objectives and goals in
their positions. Along with this, the providence of proper guidance and leadership also
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lead to employees to effectively work towards those goals as well as also help the
employees to maintain that motivation throughout the course of their time at the
organization. It has been seen that within the UK retail fast food industry the managers
and leaders are tend to make use of the democratic nature of the leadership style that
supports equal participation and involvement of all employees which enhance and boost
the confidence and motivation level of the employees (Amin and et. al, 2021).
 Recognition and appreciation- The making use of the appreciation and recognition tend
to forms out the two vital components and aspects of the motivation within an
organisation. It has been seen that the offering and leading out the continuous use of the
recognition as well as praise makes the employees feel more accomplished as well as
appreciated and it also tend to reinforce and lead to good performance. Further, it has
been also seen that the making use of the recognition and appreciation also meets the
financial needs of employees which tend to encourage the employees for having
improvement in their performance and remain motivated to work in an effective manner.
 Positive company culture- The workplace atmosphere as well as the overall culture of
the company also tend to have a significant effect on the motivation level of the
employees as positive culture supports higher satisfaction level. It has been seen that a
positive culture is being supported UK retail fast food industry as it leads a feeling of
being valued within the employees and also creates an atmosphere where they enjoy their
work based on string company culture. Along with this, it has been also seen that the
areas to focus by the UK retail sector for increasing the positivity of company as well as
supporting team culture include the leading of the wellbeing of employees as well as
supporting the inclusion and equality among employees (Chikazhe and Nyakunuwa,
2022).
 Interesting work and regular career advancement opportunities- it has been seen that
the main cause and reason of being demotivation within the employees tend to comprises
of dong of some boring work. Thus, it has been ensured within the UL retail fast food
industry that all the work and job role are bifurcated and assigned based on their interest
and skill level to have higher motivation in employees. Along with this, to ensure higher
motivation in employees a clear path of job advancement is also being assigned and
emphasized to have higher motivation in employees. It has been also seen and analysed
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that the ensuring of the fact that employees understand a clear plan of progression within
their position in the workplace can tend to lead to higher motivation in them to work
towards a promotion, that will ultimately increase employee productivity and
performance level (Wulandari, Djawoto and Prijati, 2021).
To review the key challenges faced in motivating the employees within the Food retail sector of
UK.
As per the view point Sitopu, Y.B., Sitinjak, K.A. and Marpaung, F.K., 2021, it has been
seen that various issues and challenge are being faced by the managers and leaders in effectively
motivating its employees within the food retail sector. These challenges are mainly related and
associated with the lack of time along with the poor communication skill and lack of availability
of resources together with other uncertainty and finding faults. A discussion and analysis of the
key set of the challenges faced in motivating the employees within the Food retail sector of UK
are listed and discussed as below:
Low self-confidence- It has been seen that it is vital to have high confidence level to
boost the overall motivation and performance level of the employees. But the leaders and
managers tend to face a challenge and difficulty related with the having of the low and lack of
confidence in employees as they feel unworthy and thus, also tend to be unable to make effective
decisions. Further, it has been also seen that the Lacking self-confidence level tend to makes the
employee unable to set and form the good work relationships as well as also tend to assert
themselves both of which tend to act as an important role if the employee is to be successful in
the workplace (Khairunnisa, Bahri and Effendy, 2021). Along with this, it has been also seen and
implicated that the employee will also have the tendency to procrastinate or apply limited effort
based on lack of confidence along with ensure that these issues and challenges the reasons the
employee fails.
Poor communication skill- The another vital challenge that is being faced and implicated
while motivating the employees tend to comprises and includes of the having ineffective
communication at the workplace. It has been seen and find out that the being not able to
effectively communicate as well as lack of workplace interaction tend to creates and lead to a
sense of chaos and confusion that hampers and negative effect the employee motivation. Thus,
ineffective communication is tending to a vital challenges faced in motivating the employees
within the Food retail sector of UK.
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Lack of time and resources- It has been seen that identifying the needs of employees and
meeting them in effective manner to ensure and bring out higher motivation require significant
amount of time as well as availability of resources. Thus, it is challenging for the UK food retail
sector to ensure and have significant time to meet and analysis the set needs of employees.
Beside this, the lack of resources as well as limited opportunities for career development are also
seen as the key difficulties faced while motivating the employees (Hassi, Balambo and
Aboramadan, 2021).
Fear of failure as well as achievement anxiety- It has been seen that the one of the major
concern that leads to ineffective motivation in employees tend to comprises and includes of the
fear of failure as well as the achievement anxiety. It has been seen that the employees are tend to
have a higher level of sensitiveness towards the punishment including the fear of criticism or loss
that hampers their motivation as well as the performance level within UK retail food sector.
Beside this, the gear of failure is also a main reason that lead to lack of motivation as they started
avoiding the complex task because of risk of failure that lead to demotivation and ineffective in
work.
To recommend some effective measures and strategy that can be adopted within the UK food
retail sector to ensure higher motivation and performance level in its employees.
According to the view point of the Mukhtar, S. and Saptono, A., 2022, it has been seen that
the there are various effective set of the measures and strategy that can be adopted within the UK
food retail sector to ensure and brings out the higher motivation and performance level within its
employees. It has been seen that the setting and leading out effective communication system is a
most effective measure to support the higher level of the motivation as well as improved
performance. Leading out effective set of the communication remove the chances of all sort of
confusion as well as reduce the chances of the conflicts and chaos therefore leads and brings out
positivity in employees. Along with this, it has been also seen that the effective communication
at the workplace also leads and supports the higher interaction level that lead to improved team
bonding and collaboration level that tend to have a positive impact on the overall motivation and
performance level of the employees. Beside this the, strategy of the providing and leading out
continuous as well as the immediate set of the feedback is also an effective strategy that supports
higher motivation (Bayram, 2022). It has been observed that the employees tend to have a
positive response towards the active feedback method as it ensures that they are effectively
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connected to the organisational and other individuals. Further, it has been also seen that
employees tend to feel more attracted and motivated by having a short term evaluation of the
performance based on continuous feedback. It also ensures and lead to the feeling of the stronger
commitment and dedication towards the organisational goals and vision.
Further, with respect to the view point of the it has been seen and find out that the
strategy of the providing of the regular training and development programmes for the employees
is also an effective set of the strategy that can be adopted and used to motivate employees. The
strategy of the providing of the training and development programmes tend to supports the
improvement within the skill and competency of the employees. Thus, it tend to supports the
higher level of the confidence in employees and also makes them more competent to effectively
perform there job role thus it supports and brings higher satisfaction and motivation level in them
along with improving there performance level. Beside this, it has been also seen that the strategy
of promotion and ensuring regular development in employees also supports and brings a higher
commitment level in employees based on better future opportunity. Apart from this, it has been
also seen that the promoting of the scheduling flexibility is also an effective measures and
strategy that can be adopted within the UK food retail sector to ensure higher motivation and
performance level in its employees. It has been seen that the strategy of the having of the flexible
scheduling and work arrangements tend to reduce the stress level of the employees and promote
the higher employee productivity (Ilham, 2022). It has been seen that the making use of the
modern set of the technology makes it possible to have the flexible scheduling to have a positive
impact on the job motivation and satisfaction level of employees. Beside this, it has been also
seen that the strategy of the providing and leading out some performance based incentives and
perks is also an effective way to support and bring out the higher level of motivation and
performance level in employees. The providing of the performance based incentives and perks
tend to meet the monetary as well as the financial aspects of the employees thus it drives the
higher satisfaction as well as improved performance within the employees.
Chapter Three – Research Methodology
It forms out and comprises of an important section of every research project that provides a
systematic overview and review of the research method and approaches that are being used to
carry out a study work in efficient and effective manner. The research methodology part covers
all the aspects of how to gather data and the way to analyse it is included. A good methodology
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of research administers scientifically sound findings (Park and et. al., 2021). It is a systematic
procedure that includes techniques utilised in identifying, processing as well as analysing the
data related to the topic. This section enables the return to evaluate validity of the study. The
analysis and information about the research philosophy, approaches and key strategy used to
undertake and carry out current project has been provided as below along with supporting their
selection with valid justification:
Research Philosophy- This section of research methodology tends to provide and reflect
about the broad topic of the study which tend to deals within the development of the knowledge
as well as also supports effective engagement of researcher to gather and analysis data. The
different types of the research philosophy that are applied by a researcher to carry out a project
consists of the realism, positivistic, interpretivisim and pragmatism. It has been seen that the
realism philosophy is based on use of both qualitative and quantitative work thus it is complex
on nature (Harris, Taylor Jr and DiPietro, 2021). While the pragmatism also based on mixed set
of data collection that is more time consuming in nature. Further, positivism supports objective
review of facts thus, lack of generalisation of data. Therefore, with respect to the nature of the
current study applying and making use of the interpretivisim philosophy is appropriate and most
suitable. The main reason and the justification for the use of the interpretivisim philosophy is
based on the fact that it helps and supports the better integration of human thoughts and
behaviour in a detailed and theoretical manner to ensure and lead to better analysis and
achievement of set objective.
Research Approach- It forms out a significant part of a research project that supports a
descriptive plan to have better data collection, analysis and its interpretation. Deductive and
inductive are two main types and forms of the research approach out of which one is being
selected by the investigator as per the nature of the study. The use of inductive approach is
seemed more suitable and appropriate for current project as it supports emergence of new set of
theories along with better generalisation of facts (Beretta and Søndergaard, 2021). Beside this,
the application of inductive approach within current project also tend to supports and enables the
researcher to effective understand the set research objectives along with successfully determining
the valid outcomes based on theoretical and in-depth data.
Research Strategy– This section of methodology tends to supports and provided a
sequential plan in order to render and provide direction to the thoughts and understanding level
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of the investigator which allows and implicate them to conduct a project in more systematic
manner. There are various forms and types of the research strategy that includes of the
undertaking of the action research as well as experiments, case study, interview, survey,
observation, etc. With respect to current study, use of the case study strategy is being made for
the purpose of collection and analysis of the relevant data. Along with this, the use of case study
strategy is seemed to be appropriate and justifiable as it focuses and supports an in-depth
analysis about the factors with the UK food retail sector that would lead to higher motivated
employees by the way of emphasising in the particular case and specific area which supports and
derive better achivemmebt and accomplishment of set objective (Amaechi, 2021).
Research Design
There are two main forms and types of the research design that comprises and consists of
the qualitative and quantitative set of the research design. From these two the quantitative design
of research is tending to be objective in nature and emphasis on collection of data in the numeric
terms. In the other hand, the use of qualitative nature of the research design is based on
conducting a detailed and in-depth process of investigation based on theoretical collection of
data (Fjendbo, 2021). Thus, with respect to current study making use of the qualitative nature of
the research design is seemed more appropriate and suitable to effectively understand and
explain the behaviour and experience in order to properly investigate about the fact which are
leading motivated employees within food retail sector of UK.
Data Collection Methods
Primary and secondary are two main methods of the data collection out of which the
primary tends to comprises and includes of the gathering of data directly from participants while
secondary is based on pre-exiting data. Thus, making use of primary data is not seemed suitable
for current project as it involved collection of first hand data that is more time consuming and
complex in nature. Use of only secondary source of the data collection has been made within
current project that is suitable and appropriate to supports a cost and time efficient way of study
(Selimović, Pilav-Velić and Krndžija, 2021). The use of the secondary source of the data
collection tend to comprises of analysis of the data from the pre-exiting set of literature that is
easy to analysis and review and also supports a better base and framework for generation of
knowledge. The current research comprises of the making use of the online form of the articles,
book, journals and other literature to carry out and conduct current investigation.
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Reliability and Validity
To ensure and maintain the reliability and validity of the current research project selection
and use of only authentic set of data has been made. Therefore, use of the inclusion and
exclusion criteria has been made for the selection of appropriate set of article and journal for
current project. The inclusion criteria comprise of selection of the articles that have proper date
of publication, author name as well as proper copyright that endures the reliability and validity of
the facts. Along with this, the articles which are older than 2015 are excluded to use for current
project as it seemed to provide obsolete and outdated information. Thus, only lasted set of
articles and journals which are having proper copyright are selected for current project to have
higher authenticity and reliability of facts (Ahmed and et. al., 2021).
Ethics
While undertaking and conducting a research project implication of ethical principles are
vital and essential to ensure the higher efficiency and reliability of project. The ethical
consideration comprises of maintaining honesty in the work along with supporting openness as
well as ensuing confidentiality and privacy of facts has been effectively adopted and implicated
in current project. Beside this, BERA code of ethics are also being applied to ensure undertaking
of current study in an ethical manner (Belas and et. al., 2021).
Limitation of the research
The limitation while undertaking current study comprises of the issue of access to only
limited source of data. Along with this, time taken in selecting and analysing the appropriate and
relevant set of the articles and data is also quite difficult and time consuming which is also a
main challenge faced during current project.
Chapter Four – Data Analysis and Findings
It forms out a vital section of every research project that tend to provide and supports the
analysis of the research findings. It has been seen that the data analysis tends to includes and
comprises of the process of the systematically applying to the logical techniques in order to
effectively describe as well as illustrate the collected data and facts to create and generate better
understanding level (Khukhia, 2022). The current study is based on the qualitative set of the
research method thus use of the thematic analysis has been made to have the analysis of findings
of current study. The thematic analysis tend to comprises of the method for analysing the
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qualitative data that tend to entails and supports the searching of the across the data to effectively
set, analysis and identify the key set of understanding and information that depicts the research
findings.
Theme 1: Meaning and importance of the motivated employees within a firm
Based on current study, it has been seen that the motivated employees are tend to be
important for all organisation as they tend to have and show a higher level of the commitment
and dedication towards the achievement of set organisational goals and vision. Beside this, it has
been also seen that the motivated employees are directly contributing to higher business success
based on improved performance and efficiency level. Along with this, it has been seen and
analysed that the motivated employees are tend to be important for an organisation as it tend to
support the lower level of the absenteeism at workplace as the motivated employees tend to have
a fewer day off and they are more likely to wiling to work
Figure 1: Factors that motivate employees, 2021
The above diagram is presenting that the motivation plays a vital role in leading better
meeting of the set organisational goals by the way of ensuring higher dedication, determination,
improved support, better incentives and development that lead improved direction and higher
performance level (Azmy and Priyono, 2022). Along with this, the other importance and need of
motivation in employees tend to comprises and includes of the fact that it leads to higher
retention of the workers. Thus, motivated employees are important within a firm as it lead to low
level of staff turnover and ensures a more experienced and skilled workforce. Along with this, it
has been also analysed that the importance of the having of the motivated employees also tend to
includes of the fact that it leads to better quality and improved customer service level. It has been
seen that the motivated employees tend to effectively handle the uncertainty in a better way and
also have the higher level of the innovation and creativity level. When employees are motivated
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they feel more enthusiastic towards the meeting of the set goals and also willing to have outside
the box idea to create and find out better solution that ensures and leads to the greater level of the
creativity and innovation in the employees. Apart from this, one of the key benefits and
importance of motivated workforce tend to comprises of the fact that it leads overall higher
productivity and performance level based on the fact that employees feel more motivated and
dedicated towards their work that result in form of higher organisational output (Sugito, 2022).
Theme 2: The factors that motivate employees in the UK food retail sector
On the basis of the current study, it has been seen and analysed that the there are various
factors that supports and leads to the higher motivation within the employees within the UK foot
retail sector. It has been analysed that the effective communication at the workplace along with
having regular guidance and better career opportunity are some of the main factors that tend to
effectively motivate employees within the UK food retail sector. Beside this, some of the key
factors that motivate employees in the UK food retail sector are presented below in the following
diagram:
Figure 2: Factors that motivate employees in the UK food retail sector, 2022
The above presented bar chart is presenting and reflecting that the having the positive set
of the culture and value is the biggest factor within the UK food retail sector that brings out and
leads to the motivated employees. It has been seen that a culture of respect and fairness tend to
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support and brings out higher motivation within the employees by the way of leading equality as
well as a positive working atmosphere. Apart from this, it has been also seen and analysed that
the 21% of people tend to have a view point the senior leadership as well as effective
management is also tend to be a vital factor that supports and brings out a motivated workforce.
The implication and adoption of the participative set of the leadership is seemed to be suitable
and effective for the UK retail food sector that leads to the higher motivation in the employees
through leading a clear set of communication as well as supporting the equal involvement of all
people (Saddiya and Aziz, 2022). Beside this, it has been also analysed based on the current
investigation that the leading better set of the career opportunity is also a vital aspect that
motivated employees. The better career opportunity means a higher development scope and
improved level of skill and ability development in employees that brings out higher confidence
and dedication level in the employees to have a motivate workforce. Beside this, it has been also
seen that the effective business outlook as well as leading an improved level work life balance is
also an effective aspect and factors that supports creation of the motivated employees. It has been
analysed that the having a positive business outlook as well as supporting the work life balance
through leading a higher flexibility would support the creation and leading of a stress free
working environment along with better management of professional and personal life that
effectively motivated and satisfy the employees towards better working and performance level.
Beside this, it has been also reflected and depicted by the above set bar chart that around 12 %
employees tend to also feel that the compensation and other benefits is also an important factor
that supports and brings out a higher motivated workforce in Food retail sector of UK by the way
of meeting and fulfilling there monetary and financial needs (Supriyono, Susmonowati, Trinik,
2022).
Theme 3: Key challenges faced in motivating the employees within the Food retail sector of
UK
During the current study, it has been analysed and find out that the various challenges
are also there which are being faced by the manages and leaders of the UK food retail industry in
motivating the employees. It has been seen that the building and leading out a great employee
experience is a big issue that is being faced by the managers of the UK retail food industry in
motivating the employees. It has been seen that the ideal employee experience and satisfaction
needs of all employees is tend to be truly unique to each individual thus, it become more
15

complex and difficult to meet and satisfy the needs of all employees to create and lead out a
motivated workforce. Beside this, it has been also seen and analysed that the within the food
retail sector an effective coordination among the all the staff and employees is being needed.
Thus, at that time setting an effective communication and leading all employees clam and
reassurance in the period of the turbulence is also a difficulty faced by the manager within the
UK retail food industry (Padhy and Dash, 2022). Along with his, it has been also seen that the
maintaining and creating of a higher level of transparency is also a big challenge that is being
faced by the manager of the UK food retail sector as there are always a chance of the spread of
misinformation. Further, it has been also seen and implicated that the leading effective
communication at the workplace is a big challenge that is being encountered by the manager
within the UK food retail sector. It has been analysed that in the absence of the effective
communication there are higher chances of the chaos and conflicts at the workplace. Therefore, it
become more difficult for the managers to direct and guide the employees which creates many
issues and challenges in motivating the employees within the UK food retail sector. Along with
this, it has been also seen and analysed that the fear of failure along with the anxiety related with
the meeting of the set objectives and task is also being faced as the key barrier while leading a
motivated workforce (Raine, 2022).
Theme 5: Some effective measures and strategy that can be adopted within the UK food retail
sector to ensure higher motivation and performance level in its employees.
In accordance to the findings of the current study, it has been analysed that there are
various set of the effective measures and strategy that can be adopted within the UK food retail
sector in order to have a higher motivation as well as better performance level within the
employees. It has been seen that the practice of the recognising the great work and effective
performance of the employees tend to support and leads to the higher motivation in employees as
they feel more respected and valued. Beside this, the other set of the effective measures and
strategy that can be adopted within the UK food retail sector to ensure higher motivation and
performance level in its employees are presented and reflected as below with the help of the
following diagram:
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Figure 3:Measures and strategy to ensure higher motivation and performance level in its
employees, 2021
It has been seen and analysed based on the above diagram that recognition the excellent
performance of the employee is tend to be an effective way to motivate them and it also directs
them to have similar performance level in future. It has been also implicated based on current
study that the leading public praise for the effective performance level of the employees such as
parsing of some new food items made along with recognising the extra efforts of employees give
them a feeling of higher satisfaction thus, supports and brings out a more motivated workforce.
Apart from this, it has been also reviewed that the supporting and leading out regular training
and development programmes for the employees is also a supportive way to encourage and have
the higher performance level in employees (Bayram, 2022). The providing of the training to the
employees within the UK food retail industry tend to supports the regular development as well as
the continuous improvement within the skill level of the employees which tend to boost their
confidence as well as ability level to perform their work in more efficient manner. Thus,
providing of the training tend to supports an improved competency level and make the more
competent towards their work and also reduce the challenges related with the conflicts and chaos
through leading a positivity in individual. Along with this, another improved and innovative way
that can be adopted and implicated within the UK food retail sector tend to includes and
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comprises of the making them shareholder in the success of the firm that tend to support and
create a feeling of the valued within the employees therefore derives and lead to the higher
motivation in employees. Further, it has been also seen and find out that the strategy of the
providing of a positive set of the working environment is also an effective way to support and
bring out a higher motivation. It has been seen that positive workplace environment tends to
comprises and includes of leading a conflict and chaos free environment that also supports an
anxiety and stress free working thus lead to improved job satisfaction and higher motivation in
employees (Ilham, 2022).
Chapter Five – Conclusions and Recommendations
Conclusion
On the basis of the current study, a summarisation can be made out that the motivated
employees are always tend to be important and vital for an organisation as they tend to have and
supports a higher level of enthusiasm as well as improved commitment. Beside this, it has been
also seen and summarised that the motivated employees are seemed to be the asset for the
business organisation and it brings out higher commitment level that contributes in improved
success level. Apart from this it has been also concluded that the lack of the employee
motivation is a tend to be a significant issue that is being faced within the business organisation
that leads to many challenges such as high employee turnover and reduction in productivity level
of the firm. Thus, it has been concluded based on current study that implication and adoption of
the effective set of the motivation strategy and ways has become vital to supports improved
success and higher productivity within UK food retail sector.
Further, a summarisation can be made that the findings of the current study are effective
and vital in meeting the set objectives as it tend to provide and support the better understanding
about the meaning and importance of the motivated employees along with supporting the
investigation about the key factors that motivate employees within food retail sector. Beside this,
the current study is also effective and vital in having the review of the key challenges that are
being faced in motivating the employees together with supporting with the effective
recommendation that ensure the higher motivation and performance level in employees. It has
been summarized that the meaning and importance of the motivated employees tend to includes
of the fact that it supports and brings out higher sense of commitment and loyalty in employees
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along with leading higher loyalty level thus mitigate risk of high employee turnover. Further, it
has been concluded that the there are various factors such as the making use of perks and
incentives along with the supporting effective communication that lead to motivated employees.
Further, it has been also concluded that the various challenges are also being faced in motivating
employees within the Food retail sector that comprises and includes of the lack of effective
communication and leadership together with other issues such as the low self confidence level
along with the lack of the time and resources.
Recommendations
On the basis of the current study, it has been seen that many challenges are faced by an
organisation because of having lack of effective motivation which leads to unproductive
workforce along with high employee turnover. Thus, it high recommended and suggested for the
UK food retail sector to have effective motivation within its employees. Making use of the
regular performance based perks and incentives is being highly recommended as it supports
meeting of the financial needs of employees. It has been seen that the providing of the perks and
incentives leads a better motivation and also directs the employees towards better achievement of
the set goals through leading a more effective inspiration and enthusiasm. Apart from this, it has
been also seen and analysed that the providing of the regular set of training and development is
also an effective recommendation that could be made for food retail sector to support improved
motivation level (Khukhia, 2022). The providing of the training tends to lead to higher
confidence level along with improved level of the skill thus drives and directs better job
satisfaction and higher motivation to become able to manage higher job roles. Beside this, setting
and providing of a positive workplace environment and flexible working is also recommended
within UK food retail sector to support higher motivation level in employees. Implication of the
participative nature of leadership is also being suggested and recommended within UK food
retail sector as it supports mitigation of the issue of the lack of communication. Beside this,
implication of the participative leadership style also supports the higher level of the creativity
within the employees along with supporting the improved interaction which lead to higher
retention and motivation (Azmy and Priyono, 2022).
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Online:
Why Employee Motivation Is Important (& How to Improve It). 2022. [Online] Available
Through:< https://inside.6q.io/employee-motivation-important/ >.
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