Motivation Schemes to Enhance Employee Productivity: A Study on Sainsbury

Dissertation

ABSTRACT
Motivation is one of the significant factor that allows the employees to share their full
potential in order to accomplish organizational objective. The current study has paid attention
on assessing motivation scheme that can enhance employee’s potential & productivity to meet
organizational needs. Present study has included objectives, aims, research questions, rationale
and significance of research in order to offer deep understanding about subject matter. In
addition to this present study has comprised literature review based on themes which has helped
in understanding that there are number of factors that affect the motivation, provides benefits and
allow to gain ability to obtain higher productiveness.
Further with the finding and analysis it was evaluated that the use of motivation scheme
is very important for boosting up the morale of employees. With the primary data gathered it was
evaluated that the use of motivation schemes like continuous performance appraisal and offering
flexible working is beneficial for the company. Further it was also analysed that benefit enjoyed
by company for using motivation schemes was creation of positive working environment for the
company and employees to work in better manner. Moreover, with the finding it was analysed
that there were also some of the challenges affecting the motivation scheme implementation.
These challenges involved low level of confidence, fear of failure and different need of different
person.
From the conclusion it can be specified that motivation is crucial factor that influence
employee’s morale in positive manner. it is recommended to execute feedback mechanism,
understanding needs of employees, etc. to get positive outcome from staff

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Background of the study.............................................................................................................4
Aim and objective.......................................................................................................................4
Research questions......................................................................................................................5
Significance of study...................................................................................................................5
Rationale of study.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................13
Introduction of the chapter........................................................................................................13
Research type............................................................................................................................13
Research approach....................................................................................................................13
Research philosophy.................................................................................................................14
Research design.........................................................................................................................14
Data collection..........................................................................................................................15
Sampling...................................................................................................................................15
Data analysis.............................................................................................................................15
Research limitations..................................................................................................................16
Reliability and validity..............................................................................................................16
Ethical considerations...............................................................................................................16
CHAPTER 4: FINDINGS AND ANALYSIS...............................................................................17
CHAPTER 5: CONCLUSION AND RECOMMENDATION...................................................37
Conclusion................................................................................................................................37
Recommendations.....................................................................................................................38
REFERENCES..............................................................................................................................39
APPENDIX....................................................................................................................................42

INTRODUCTION
TOPIC: To investigate Motivation schemes used to enhance employee’s productivity and
potential in context of UK retail sector: A study on Sainsbury
CHAPTER 1: INTRODUCTION
Background of the study
In the current era, motivation play significant role in ensuring employees potential of
completing the organizational activities. Employee motivation basically refers to enthusiasm,
energy level, commitment and amount of potential share for accomplishing the organizational
objectives. Success of company largely depends on the level of motivation held by employees.
Retail sector of UK is facing growth & development due to several components which are
required to be focused for gaining leading position in sector. The current investigation is based
on Sainsbury which is one of the successful company operating in retail sector by offering
number of commodities. In the retail sector, competition has reached to peak level which is
increasing the need to derive competitiveness so that desirable position in industry can be
attained. There are several types of motivation schemes which are developed by company for
ensuring employees potential to high by enhancing their encouragement level. There are number
of components which can be obtained by applying corrective motivational scheme so that higher
productiveness from employees can be derived. The current study will give focus on assessing
methods and technique that will be carry out for accomplishing the objectives. The qualitative
research and thematic analysis will be used to recognize motivational scheme used to enhanced
employees’ productivity & potential.
Aim and objective
Aim:
To identify the motivation schemes used by Sainsbury’s in enhancing employee’s
productivity and potential at workplace.
Objectives
 To develop basic understanding regarding the motivation schemes within working
environment.
 To analyse various motivation schemes used by Sainsbury to enhance employee’s
productivity.

 To determine benefits of motivation schemes within business environment of Sainsbury.
Research questions
 What is the concept of motivation schemes within working environment of Sainsbury?
 What are the various motivation schemes used by Sainsbury to enhance their employee’s
productivity?
 What are the benefits of motivation schemes for Sainsbury in improvement of its
business performance?
Significance of study
Motivation scheme play significant role in boosting the overall performance of
employees which incline organizational competitiveness to deal with changing requirements of
business. In respect to become successful in the prevailing competitive environment, three are
several requirements which can be accomplished by getting higher motivated employees. The
current study will be helpful for Sainsbury to gain knowledge regarding motivational scheme
that can incline productiveness of employees at workplace to meet the predetermined objectives.
In the current competitive environment, having such knowledge can enable the company to boost
its competitive benefits by applying corrective form of motivational scheme. The recent study
can be useful for the similar organizations operating in the retail sector so that information
related to competitive factor that can be adopted to enlarge capabilities to deal with prevailing
complexity can be useful. The particular study can be utilized by learners and scholar
conducting research in similar aspects to get depth understanding to accomplish objectives.
Rationale of study
The main reason behind conducting this particular research is to gain the understanding
about motivational scheme that can enhance employee’s potential & productiveness at workplace
of Sainsbury. This is recognized as major issue in the current business environment due to
inclined awareness regarding rights and duty that can enable benefits to employees. Lack of
motivation in company’s employees can result in higher turnover rate which can impact the
growth and development of company in longer run. The recent investigation can allow to get
information regarding motivational scheme influence in enhancing potential of staff. Depth
understanding about distinct strategies of motivation that are capable of accomplishing
organization objective of attaining enhanced productivity of staff can become possible. This can
contribute in providing the details of various benefits which can be obtained by having

appropriate information of benefits that can boost overall performance of company. It can
contribute in making suitable course of action that can allow to achieve required extent of ability
to coordinate with changing environment. In addition to this, it can permit to retain committed
and loyal labour force for longer duration which can lead firm towards success.

CHAPTER 2: LITERATURE REVIEW
Theme 1: Understanding motivational scheme in workforce
According to Tyson (2018) motivation refers to ability to stimulate people to conduct the
action to accomplish the organizational objectives. There are different kinds of techniques which
are taken into consideration by organization for enhancing motivation of employees in turn
capability to complete tasks in effective manner can become possible. The main reason behind
motivating is to overcome the prevailing complexities of market such as higher employee
turnover rate. It can help the company to achieve the benefits such as lower absenteeism and
retention of workers. There are several reasons for which absenteeism inclines and result in
having lack of productiveness which can be eliminated by having appropriate level of motivation
among staff. Inclined level of employees’ turnover can result in ineffective implementation of
employees practices which can affect the processing of business which can be proper dealt with
having motivation. In contrast to this, Ling, Katha and Mullan (2019) articulated that motivation
is association with imitating, guiding and maintaining goal oriented approach among workforce
to accomplish objectives. There are few drawbacks which are required to be taken into
consideration for having deeper knowledge about its lacking areas so that proper implementation
of strategy can be executed. It becomes expected activity which increase the cost and time
consuming process for the company. The main reason behind considering it as time consuming
procedure is that different employees has distinct personal objective which can become difficult
to understand. It makes it time consuming process and offering different type of motivation can
lead to increase higher cost expenditure which decreases profitability of company.
In the opinion of Bubeck and et.al., (2018) motivation is one of the significant way of
encouraging potential in employees by increasing positive aspects of working in particular
company. There are distinct kinds of advantages which can be derived by firm which comprises
better team work, communication channel and effective customer service offering ability. Once
the employees are highly motivated they tend to achieve the organizational objective through
communicating each and every crucial aspect. It leads to created positive and informed working
environment so that achieving effective results by applying relevant course can become possible.
This encourages employees to work in team by gaining knowledge of particular task so that
higher effectualness by coordinating with requirement of firm can be one. On the other side,
Chiat and Panatik (2019) stated that there are various limitations of implementing particular kind

of technique of motivating workforce. It became essential to give emphasis on having proper
ability to overcome such drawbacks which can negatively influence functioning of enterprise.
This involves rise in conflict and bias based working situation, inappropriate execution of
activities, impact of quality performance, short term results, etc. the one of the significant
lacking area which can influence the smooth functioning of company is rise in conflicts and
disputes among staff as each method cannot be helpful for all. The applied motivational
technique can create biasness based behaviour among workforce and negatively impact
functioning of enterprise. The quality of performance may be affected due to the rise in
encouragement which might divert the attention of staff for reality requirement. Motivation can
be decreased with rise in another need which can be referred as short term outcome and influence
organizational goals.
Holston-Okae and Mushi (2018) stated that motivation play crucial part in offering
the ability to achieve the pre-determined objective by focusing on employees in turn desirable
outcome can be obtained. There are number of factors that play role of influencing the
employees’ motivation which are needed to be focused by firm for having corrective results. The
important component that influences motivation of staff comprises reward, recognition,
development and leadership. Rewarding and performance appraisal technique helps in ensuring
that staff is appropriately managed. Development opportunity provided by the company for
employee’s personal growth contribute in enhancing effectiveness of workforce and build
committed approach for gaining objective of enterprise. Leadership activities conducted in
enterprise pay role in affecting the functioning of workforce as level of course of action executed
to complete task contribute in motivating employees. On the other side, Spisakova (2019)
depicted that the components which has greater influence relationship with colleagues, salary,
other perks, cultural factor, etc. affect the functioning way of employees. If the employees have
good monetary benefits and fairly remunerated, then their feel motivated and valued to work in
company. Cultural valuation and relationship with the other colleagues affect processing of
staff. Focusing on these elements can positively influence the functioning of company. In
against to this, Meher and Mishra (2021) it is highly essential to understand the significance of
elements that can influence the way of proceeding of staff. This includes work, company,
relationship related factors which are considered to be dependent and other aspects that are
independents such as work result, coordination, condition of work, training& promotion, etc. the