Fantasy Film Business Portfolio and Dynamic Capability Development Report

Business Portfolio
and Dynamic
Capability
Development
Report
Fantasy Film
[Student Name] – [Student Number]

BCG Matrix

GE-McKinsey Matrix

Synergy Matrix

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
DigiFx Dog Low Harvest Misfits
Anisoft Question mark High Selective Takers
Advantage Cash Flow Medium
selective
Givers
Yoda Knows Cash flow HIGH
HARVEST
FITS
Fantaspace Star High Growth Fits

•Analysis
It is a dog in BCG matrix.
It has low market share in low growth market. This is a mature stage.
•Recommendations
It should be recommended and advised that it should sell this business as it can drag the whole company's activities
and performance down.
It should not only focus on 1 business but also more focus on other 3 businesses.
DigiFx need to invest in developing its cross functions project with the main aim of increasing and taking
competitive advantages.
DigiFX