Business Portfolio and Dynamic Capability Development Report

Business Portfolio and
Dynamic Capability
Development Report
Name of the Student
Name of the University
Author Note

Introduction
 Fantasy films headquartered in Sydney is a Digital
Animation Studio. Have three more regional Offices in
San Francisco, Los Angeles and Brisbane.
 The firm offer products and services like animated feature
films, digitally animated advertising, digital animation
software, and digital special effects for live action films.
 The presentation discusses the business portfolio and
dynamic capabilities of the Fantasy Films.

Business units
Fantasy Films has four business units who specializes in different
digital means. The name of the units along with their specialty has
been listed below.
 Fantaspace: Digital animation feature films.
 Advantage: Digitally animated advertising.
 Anisoft: Digital animation software.
 DigiFX: Special effects for movies.

Firm Structure & problem
 Firm follows top to bottom hierarchical structure where the
decision is made by top officials and accordingly filtered down the
hierarchy.
 The firm’s business and market findings reveals that some units are
underperforming and needs to be assessed.
 Fiasco of ‘Script Doctor’ is also a case that raise question over the
resource & asset assessment and management.

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h