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Importance Of Positioning And Repositioning For Marketers - Doc

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Added on  2021-02-19

Importance Of Positioning And Repositioning For Marketers - Doc

   Added on 2021-02-19

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Fashion Accessories report
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Table of ContentsINTRODUCTION...........................................................................................................................11. Relevance and importance of positioning and repositioning for businesses...........................12. Positioning map and its influence over result process of brand. Describe map of Gucci andPrimark........................................................................................................................................23. Two methods Burberry might uses for attaining repositioning..............................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5
Importance Of Positioning And Repositioning For Marketers - Doc_2
INTRODUCTIONMarketing is seen as the efforts of company for enhancing their brand recognition amongcustomers. This initiative of company attracts customers towards the company which increasestheir sales performance at market place (Cox, 2018). The present report is based on Burberry’s, aluxury fashion company that is headquarter in England, United Kingdom. It includes descriptionabout different positioning and repositioning for the stated company, positioning map and itsinfluence over business performance and result process of the company. At last, it describesabout different method through which the company can take advantage of repositioning. 1. Relevance and importance of positioning and repositioning for businessesAccording to this case study, it is analysed that the Burberry want to captured the wholemarket and boost their product sale in their domestic market as well as the company is focusingin expanding in international market which helps the organization in expansion and the brandbuilding. This is most important tool of marketing strategy with respect to Burberry, themanagement should uses effective marketing tools for the promotion of new innovative product.For this the management can use digital technology, social media, mass media for the positioningof its products in effective ,appropriate manner. Positioning refers to brand image of the company or an entity which is created among theaudience. As the positioning is very important of every organization same as with Burberry’s andit play an important and crucial role. Positioning is very helpful for the organization to attain andattract the large number of audience in a minimum time period. The organisation can practicablyprovides and fulfil all the needs as well as requirements and demands of consumers through thispositioning approach, so that the Burberry can attain the sustainable advantage for the market(Ullah, Harwood and Jamali, 2018). The company do repositioning of their product to attractmore and more customer, in context to company, Burberry's attempts this approach to grab theattention of more customer for their new product, as they are launching a new as well as widerange of luxury product along with better accessories.Repositioning refers to the process of relocation the product in the existing market withthe help of new innovative marketing strategies with the good brand. The repositioning also playan important for organisation, as it also helps the organization to launch the new product inexciting market. Same with Burberry's, as it is planning to attract the customer as youth and the1
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