Relevance and Importance of Positioning and Repositioning for Businesses

Fashion Accessories
report

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Relevance and importance of positioning and repositioning for businesses...........................1
2. Positioning map and its influence over result process of brand. Describe map of Gucci and
Primark........................................................................................................................................2
3. Two methods Burberry might uses for attaining repositioning..............................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing refers to the hard work or efforts made by the management team of an
organisation in order to increase brad awareness as well as reputation at the marketplace. It will
assist company in attracting large number of customers towards the entity which raises the
overall sales and profitability (Batzer, 2019). This is a report which is conducted on Burberry
which is a luxury fashion organisation with a headquarter located in UK. This is a report which
includes detail information about different repositioning and positioning, analysis of positioning
map along with its impact on the performance of business organisation. At the end of this report,
various methods with the help of which company can take benefit of repositioning.
1. Relevance & significance of repositioning and positioning for business entity.
As per the given case study, it has been identified that Burberry decides to grab the whole
marketplace as well as enhance their sales in domestic as well as international market area. This
will help them in increasing their goodwill and reputation of the company among the customers.
For this, management team of the company need to adopt effective marketing strategy with the
help of which they can influence their clients. Some of these techniques includes digital
technology, mass, media, social media and so on. The most significant technique of marketing
strategy in context to Burberry will aid them in positioning their goods and services at the
competitive marketplace in an effective way.
Positioning define as the image or reputation of the business entity which is developed by
them in front of their customers and audience. Therefore, it can easily be said that positioning
plays very important role in the enhancement of sales and profitability. It assists in influencing
and attracting large number of people towards their company within limited period of time.
Burberry provide all the goods and services to their customers in an effective manner and satisfy
their needs and wants which assist them in gaining competitive advantages at the marketplace
(Tao and Zhao, 2018). Along with this, some of the organisation do repositioning of their
offerings in order to attract large number of people towards them. The main purpose of Burberry
is to capture the attention of audience towards them so they can gain huge profitability when they
launch their new collection of luxury product.
Repositioning define as the procedure of relocation of all the goods and services which is
currently exiting at the marketplace by using new and innovative strategies of marketing. It has
also been said that repositioning plays very essential role for a business entity as it aid them in
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