Fashion Operations Report

Fashion Operations
Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Industry and Market Analysis.....................................................................................................1
Business Strategy........................................................................................................................4
Operational Plan..........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Supply Chain Management is defined as designing, planning, implementing, control and
monitoring of activities which are under supply chain activities with aim of creating net value,
build a competitive infrastructure which are required by end consumers.
Operation Strategies is defined as part of business that involves production and
distribution of goods and services. It underlines overall strategy of business which is critical for
company to compete with ever changing market analysis (Chow, 2018). By using effective
operation strategies it leads to proper utilisation of people, resources, technology and processes.
H&M is a multinational clothing retail company which is known for fast fashion clothing
for teenagers, men, women and children. It is located in Stockholm, Sweden and have its
operations in 74 countries covers 5000 stores under various brands.
In this report, it covers industry & market analysis, brand strategy which includes
business objectives along with competitive advantage and about design director, CEO of H&M
with their background (Brooks, 2019). Furthermore, this report also covers operation plan which
covers manufacturing, designing, storage, distribution, retail to end customers and which
technologies company is using for planning process.
MAIN BODY
Industry and Market Analysis
PESTEL Analysis is a framework which defines macro environmental factors which are
used in scanning environment. By this analysis it influence an organisation from outside. Below
is discussion of macro analysis of H&M: Political Factors: In this, it includes how government interfere in economy. These factor
include environmental law, tax policy, labour law and so on. In context of H&M, political
risk is increasingly in company as it is a global brand which is operating in many number
across all over world (Pedersen, Gwozdz and Hvass, 2018). There is political instability
is increasing as many countries are closely linked with this brand like Turkey, Egypt and
so on. So this leads unstable political plans. Economic Factors: In this, it greatly affect as how business operates and make decisions.
It includes factors like inflation rates, exchange rates, economic growth and so on. In
terms of respective company, there is negative impact due to Brexit, this results in
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