Organisational Strategies - Assignment

Organisational
Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
(a) Macro environmental factors..................................................................................................1
(b) Industry position.....................................................................................................................2
(c) Internal resources and capabilities..........................................................................................4
(d) Stakeholder perspectives........................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organisational strategy is dynamically a long term plan which routes are towards
company goals and vision. Strategies are straight forward which are planned in formulating
vision, mission and values. This report will be carried on Hennes & Mauritz(H&M) which is the
leading British multinational clothing retail company known for its fast-fashion clothing for men,
women, teenagers and children. Its specialisation is in selling clothing, home products and luxury
food products. Regarding with an organisation their describe environmental factors relating with
resources and employees capability. This report will be carried on identifying and analysing the
various macro environmental factors along with industry position of the company. Lastly, this
report will cover the aspects of internal resources & capabilities and stakeholder perspective of
the company (Baker, 2014).
MAIN BODY
(a) Macro environmental factors
Macro factors are those external aspects which put both negative and positive impacts on
business function of any organisation. It includes political, social, economical, technological etc.
factors which has effected the environment and economic culture of the business entity. In
context with H&M, such factors is used to get the current strategic situation of the company and
also it reflects the impact of given variables on the future operation of H&M. The discussion
regarding macro environment analysis is as follow:
Political: H&M is one of the leading brand operates number of stores across the globe, as
a result, the probability and chances of political risk has increased which is necessary for H&M
to overcome for business productivity. H&M have number of clothing stores in almost 7 Arab
countries where political influence is high, due to religious & social factors. As a result, it has
put negative impact in less selling of the fashion & clothing products of H&M. In the positive
side, factors such as less product differentiations and demand of limited fashion trends has
brought an opportunities for H&M to apply such fashion to other global side of the clothing
business. It is why because limited fashion trends and less differentiation of product has risen up
the sale of existing products in one particular region.
Economic: The major economic factor is the stepping back of entire United Kingdom
from the “European Union” which has risen up an individual value of the Pound Sterling. It has
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