Fast Food Giant | McDonald

McDonald’s Corporation is a “Centralized, International company”, which is the largest chain of fast food restaurants with more than apprx 30,000 fast-food restaurants in 100 countries world wide. McDonald’s expand its market into foreign countries through three primary methods : franchising, company owned restaurants, and joint ventures which will help it easily to be accepted into unfamiliar markets and franchising continues to contribute heavily to McDonald’s international success. Although its expanding rapidly, McDonald's still manage a tight grasp on operations, cost and quality by using a centralized, international structure.