Business Plan for Faster-Groceries

This business plan outlines the strategy for Faster-Groceries, an online grocery delivery service operating in Bellevue town. It includes market analysis, competition, sales and marketing plan, ownership and management plan, operating plan, and financial plan.

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Business Plan for Faster-Groceries

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Tables of Content
Executive Summary.........................................................................................................................2
Business/Industry Overview............................................................................................................3
Market Analysis and Competition...................................................................................................4
Competitors..................................................................................................................................4
Competitive advantage................................................................................................................5
Sales and Marketing Plan................................................................................................................5
The service...................................................................................................................................5
Marketing Strategy......................................................................................................................6
Pricing strategy............................................................................................................................6
Promotional strategy....................................................................................................................6
Sales Channel...............................................................................................................................7
Ownership and Management Plan...................................................................................................7
Operating Plan.................................................................................................................................7
Action plan...................................................................................................................................8
Financial Plan..................................................................................................................................9
Sources of Financing...................................................................................................................9
Revenue/ Projected sales.............................................................................................................9

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Executive Summary
Faster-Groceries is one of the most recent online delivering company that will be
operating in the market with an aim of offering groceries to clients within Bellevue town. The
current COVID-19 pandemic has changed the normal operation of people compelling most
people within the town to depend on the online deliveries of goods and services. Faster-Groceries
will target both males and females’ households from Bellevue town. The objective of will be to
Faster-Groceries deliver 500 orders daily and increase its market share by 4%. The competitors
such as Walmart and Target will be the main companies that would challenge the operation of
Faster-Groceries but it will counter the challenge by using the best pricing strategy of its
products.
Business/Industry Overview
The covid-19 have taken the huge place for the people and adopting them with high online
shopping. While this could led them with having the technology user and make their more
experience for which they are being capable and led with highly effective things. This could also
important for keeping their customer and make their place order for having high situation and
make sure for having their more effective things. As demand for the customer and online
industry with high satisfaction. Alongside, this could led them for working with many more
profits and make their huge segments customer. In present time various companies have set up
their online business and keeping their working with more operation and also working with more
effective manner and make sure for keeping them and contribution about their terms (nicola, et
al., 2020).
the online retailing organization that could make them for working with high estimation
and keeping them with more effective things. In online business they keep their customer

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attraction and make sure for having their more profits and keeping them for having the purpose
about their effective places and make sure for having rights about their decision making
(brandon, et al., 2014). The increase in the number of people ordering for goods on the online
platform have resulting in many orders that online stores cannot manage hence forcing them to
decline some orders(baker, farrokhnia, meyer, pagel&yannelis, 2020).
My intended company will be majoring in the delivery of groceries within my town
owing to the closure of all operational grocery outlets in town. The idea for starting the new
business satisfying customer with online delivering services for their customer. This could help
the business for knowing about their profits and keep them with engaged with their websites.
Market Analysis and Competition
Competitors
The online delivery industry has been on the rise because of the number of people
adopting the norm of ordering for everything online. Walmart and Target companies will be the
main competitors in the industry because most people often prefer order from their online
grocery sites. However, during these companies, major competitors in the industry have been
hiking their prices because of the rising demand for their services. This implies that venturing in
the market would require my company to have a better pricing strategy that would convince
buyers that they can get the same products ordered from competitors at cheaper prices from my
company. The strengths of my online delivery company will extremely be vital as they help the
startup to stand a chance of fighting their competitors. Company strength of gaining a high share
in the market is essential, as it will allow it to compete against competitors. Proper utilization of
my company abilities will enable it to retain market fulfillment, as we will be capable of meeting
our customer demands efficiently. This is will be the primary source of popularity in the

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competitive market. Faster-Groceries will have the ability to enjoy high technological expertise,
which would boost its functionality by adding in faster delivery of groceries as well as handling
many orders within a day.
Competitive advantage
Strength of Faster-Groceries Company will be defined in terms of the advantages that it
will have over the current existing companies. According to the current COVID-19 pandemic,
Faster-Groceries will have an advantage of a high inflow of customers that will compel our
company to be a venture in a program that will help us satisfy the rising needs of our clients.
Thus, our entrant strength in the anticipated market will depend on employee management and
the high worth of services obtainable by clientele (Baker, Farrokhnia, Meyer, Pagel&Yannelis,
2020). Faster-Groceries will operate around 150 business functions with service to a maximum
of 500 people daily using their thought mode of delivery of services. However, this number of
clienteles will require Faster-Groceries to increase its application of current technology in
offering online services to customers.
While starting the business with online industry this could keep them competition and that could
be effective things which could make them for working with more places. Targeted marketing
have taken place with those customer who are working with having their effective things and
make sure for having their using high technology and social media.
External environment
Political:
As they are mandatory for keeping the benefits for employee and make sure for having their
estimation with various countries government. Trade regulation and making their more resources
about requirements of the products things.

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Economic:
Due to having the present situation many of them have stared for referring to the less price with
shopping. As this could also led them with having many things this could also led them for
working with high effective process.
Social:
In working with online business this could also help them for knowing about how usually they
can deal and make sure for having their impacted with many things. This could also help the for
knowing about the consumer needs and wants in present time along with this taking the business
with high position.
Technology:
This play the important role for knowing about their customer segments and kindly make sure
for having their highly effective things. This could also play their role for making their leverage
using in technology about those terms which important for their building up more customer and
market position.
Sales and Marketing Plan
The service
Faster-Groceries will be offering online delivery of household’sgoods within Bellevue
town who are in partial lockdown during this COVID-19 pandemic. These people would need
fresh groceries supplies at their doorstep now than ever in the past. Our city is hardly hit by the
virus with the city management insisting on people working from home as the virus continues to
spread in the country. Besides, city management is giving license to online delivery startups to
increase the supply of goods to consumers at their homes.
Figure 1: Revenue from online food delivery

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Marketing Strategy
Besides offering quality goods and services at a considerable price in a competitive
environment, the best way to continue remaining in business is by marketing my products in
such a way that Faster-Groceries have the ability of enticing many clients (Sheth, 2013). Faster-
Groceries need to know future trends in marketing because every marketer investigates the future
to capture future trends in delivery service like using the social media platform.
Pricing strategy
Faster-Groceries will be entering the market using the pricing strategy as well as the
effect of COVID-19 that has led to an increase in demand for online deliveries. As seen from the
competitors, they tend to have an increase in the process of their services because of the high
demand that has been felt in the last few months. The decline in the economy of the country has
led to many people losing their jobs and cutting on their expenses. Any cheaper option of
delivery of online services will be an option for many in the recent pandemic as they try to get
services at a reduced cost. Despite the pricing plan being, the main factor that Faster-Groceries
will be using to increase the demand for its products; it would as well be acting as a major
competitive advantage that would influence the choice of the consumers.

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Promotional strategy
Going digital will be at the center stage of marketing at Faster-Groceries. Many people
have mobile phones, tablets, smartphones that have transformed the entire marketing of goods in
this digital era. They are easily accessible to the target market and thus should be acting as the
number one gadgets of marketing. Faster-Groceries will as well advertise the services in
traditional media to capture the population of people who are staying at home glued to the TVs.
Sales Channel
Faster-Groceries will depend on its online ordering system to deliver the products to
consumers. The need for faster delivery of the products would eliminate the 3L delivery option
as it involves many parties that would affect the delivery of products to the consumers. The e-
commerce system installed in the company would allow consumers to pay their deliveries online.
The main distribution store would only be packing orders for online deliveries
Ownership and Management Plan
Three founders of Faster-Groceries will be at the helm of the management where one
would be the Chief Executive Officer (CEO); the second founder would be the Chief Operating
Officer (COO) while the third founder will be the Chief Financial Officer (CFO). The
coordination of these three positions in the company will define the ability of Faster-Groceries to
operate within the initial years of operation. The company is in its early stages and the human
resources activities will be under the CEO. The few employees that will be aiding the startup will
have a significant pay that commensurate to the efforts they will be putting in the company.
Operating Plan
Faster-Groceries will be in Bellevue town. At first, Faster-Groceries will be operating in a

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single store with the aim of serving 140,000 people residing within the town. The size of the
outlet would be bigger in size that can be enough for 15 office employees who will be tasked
with the responsibility of receiving the order from the online platform and arranging for the
dispatch. The CRM application at Faster-Groceries will allow the company to improve the
effectiveness of delivering services to customers. The proposed technological solution of CRM
will aid Faster-Groceries in winning more deals as it can build a customer history. The
development of customer history would aid Faster-Groceries in creating more opportunities in
the future. From this concept, the business entity would have the chance of transforming its
opportunities in close fully functional business that adds value to the company in the end.
Another factor worth note about this component of CRM is that it would not only enable Faster-
Groceries in finding information as well as the history they require about the company, but it
would also enable it to focus on the future operation of the company (Morganti, Dablanc&
Fortin, 2014).
The management of the delivery fleet using the CRM software would as well be effective
in achieving faster delivery of groceries to many consumers across the town. For instance, the
system would register the orders that come from a particular area within the time where delivery
of the product would occur in a pool. This method would reduce the amount of fuel used as well
the time taken in delivering groceries to a customer. Therefore, Faster-Groceries will require 15
motorbikes with riders who will be delivered fresh groceries to consumers.
Risk assessment
The greatest risk at Faster-Groceries would be the best ways of avoiding the current
spread of the infection in households. Humans are the main people spreading the virus to other
people as the virus can stay on the surface for longer hours. The risk of spreading the virus to

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people is high or the employees might be the ones spreading the virus to other employees in the
company that would have a great effect on the operation of the company.
Action plan
In curbing the risk, the management will allocate a budget for sanitizing all the products
before delivering it to the clients. Besides, the delivery personal will have to sanitize before and
after delivering goods to consumers. Besides, in the delivery process, all the employees
responsible for delivering groceries would have to maintain social distance and wear protective
clothing to limit any form of attracting the virus in the process. The distribution center will be
undergoing daily fumigation to kill any trace of the virus that might have been on the surfaces.
Financial Plan
Sources of Financing
Founders of Faster-Groceries will contribute 50% of the total amount required in starting
the business. The remaining 50% will be in the form of a loan that the company would acquire
from the local banks as well as other investors interest to invest in the idea.
Revenue/ Projected sales
Faster-Groceries will be selling all its groceries at a minimum profit of 12 dollars on each
kg of grocery delivered to a client. Faster-Groceries has a projection of delivering 500 groceries
each day at an average of 2kg per delivery made to a client. This would imply that Faster-
Groceries would be expecting a gross profit of $12,000 each day. According to the above
projection, Faster-Groceries will be aiming at registering a gross profit of $360,000 every month.

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References
Baker, S. R., Farrokhnia, R. A., Meyer, S., Pagel, M., &Yannelis, C. (2020). How does
household spending respond to an epidemic? consumption during the 2020 covid-19
pandemic (No. w26949). National Bureau of Economic Research.
Brandon, D. M., Long, J. H., Loraas, T. M., Mueller-Phillips, J., & Vansant, B. (2014). Online
instrument delivery and participant recruitment services: Emerging opportunities for
behavioral accounting research. Behavioral Research in Accounting, 26(1), 1-23.
Morganti, E., Dablanc, L., & Fortin, F. (2014). Final deliveries for online shopping: The
deployment of pickup point networks in urban and suburban areas. Research in
Transportation Business & Management, 11, 23-31.
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., ... & Agha, R. (2020).
The socio-economic implications of the coronavirus and COVID-19 pandemic: a
review. International Journal of Surgery.
Sheth. N (2013). "The future of relationship marketing." Journal of business marketing (16)7
590-592.