Business Plan for Nisa e-commerce platform post Covid-19

Business plan

Table of Contents
INTRODUCTION..........................................................................................................................3
1.Executive Summary.................................................................................................................3
2.Industry Analysis of Nisa e-commerce platform post Covid-19.............................................4
3.Operations and Management team Plan .................................................................................5
4.Marketing Plan.........................................................................................................................5
5.Financial plan...........................................................................................................................6
Projected Balance Sheet..................................................................................................................8
CONCLUSION...............................................................................................................................8
REFERENCES...............................................................................................................................9
Books and journals......................................................................................................................9
Online..........................................................................................................................................9

INTRODUCTION
Business Plan refers to the written document which shares the detail information about the start
of business or launch of new product and service by defining its objective and how the plan will
move about attaining its goals. In simple language, this business plan is the written and
determined roadmap for the company's operations, financial and marketing viewpoint.
Nisa is the one of the substantial supermarket chain in UK and have the great share in the retail
groceries market.
This report defines the complete business plan of the change in the services due to Covid-19
pandemic. Nisa retail has increased the use of technology for the ease of their business
operations, involving the health and safety of everyone.
1.Executive Summary
Nisa retail being one of the largest supermarket chain was also affected because of the global
pandemic Corona Virus as per the need of an hour, company decided to focus more on the
technology aspect and improving its services such using more of technologies as the users of app
were also increased and which lead to increase in the facility of home deliveries. For the
management digital technology, cloud, analytics, robotics, improvement on the internet speed
(for faster operations) which facilitate the business of Nisa.
History
Nisa Retail limited was founded by Peter Garvin and Dudley B Ramsden in 1977 (Nisa Story,
2020). Company offered groceries products at wholesale and retail affordable price and this was
the major reason behind its business to flourish Scunthrope and have headquarters in
Lincolnshire, UK, England. Garvin meeting with the Ramsden made the idea came into
existence and formation of the company took many years. Founders in 1984 first opened their
first distribution depot after its success after few years they expanded their business into
different countries and cities and there was no looking back.
Mission
Nisa's mission is to work regularly on enhancing the experience of standard shopping to
customers at just prices for quality products and exceeding their expectations by making their
life easier and to provide the products at wholesale price to the retailers, it focuses on increasing
both retailers and customers.
The various technologies such digital marketing, cloud, robotics etc. are incorporated post
corona virus in order to make the operations of the company easier and facilitate the needs of
customers.
Target Market
The companies target market includes everyone who uses the smartphones and digital platforms
(youngsters) but it offers the products which are essential and is required for all age groups.
Competitors
It faces the huge competition from the other supermarket brand such as Tesco, Morrisons, M&S,
Asda etc. To tackle this competition from these brands company constantly keep on launching
different food products to cater the market and facilitate more flexible and easier services in
order to retain customers.
Advantage