Understanding Sport Business Management

Understanding Sport
Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Sport Business Management.......................................................................................................3
Fan engagement..........................................................................................................................6
REFRENCES.................................................................................................................................10
Books and Journal ....................................................................................................................10

INTRODUCTION
Sports Business Management components consider that areas or domain like economic and
financial management in the sector of sports, strategic Management in the sector of sports,
Merchandising and employment arrangement in sports outcomes ans sports law. This
components include the feature or characteristics of domestic and multinational of the company
of sports business in very advance level. This context cover some factors or aspects of the sports
business management like organisational structure of the sports business, The culture of the
sports business. This context also cover the customer involvement in the business and their
loyalty and some strategies that help to maintain the customer base and their loyalty towards the
company. This report consider the sports business of NIKE , it is the largest and one of the
famed brand in the globe . This is the multinational competition that involve in the creation ,
enhancement , marketing, trade of footwear and some other accessories of the sports. The
company was founded by the Phil Knight and Bill Bowerman on 25 January 1964, Eugene ,
Oregon, United States(Abeza, O’Reilly, and Seguin, 2019).
TASK 1
Sport Business Management
The Sports Business Management is a curriculum or procedure that will search or investigate the
acquire and multi faceted domain and sectors of the direction in sports by the help of core
components through enterprise or an organisation and custom sport components. The procedure
of sports business management concentrate on moral intellect ion, leading competitions, athletics
merchandising, practice and athletics persuasion, societal, economical,profitability and cultural
matter. sporting assemblage investigate present that processing and influencing a better and
effective communication among the environment. Healthy and more effective communication
in the company or in the public has been present and look to be a much and very important to
enhancing and making prosperous surroundings of the business.
Organisational Structure and organisational culture:
An organizational structure explain how the operations and the actions like project
assigned, cooperation and direction are oriented toward the accomplishment of company targets
and objectives(Gatouillat, Griffet, and Travert, 2020). The structure of organisation create
impacts on the activities or performance of the company and cater the relation or base on which

modular operational programs and routines rest. So there some organisational structure that is
followed by any organisation. The structure of organization seen in four types and that is
divisional, flat, matrix and functional. So the company NIKE consider the structure and that is
flat structure. A structure of flat is mixture of two assorted kinds of hierarchies of business like
those conventional hierarchies in that aggregate individuals report to the one person or manger,
and in the product hierarchies in this a groups are separated settled on the basis of some
particular goods or on the basis of consumers and geographic and they have to report to one
sighted personality. Nike’s structure of flat , groups are separated and split is rely on the goods
and report to specific managers or administrator of product while also leftover responsible to
much wide fields managers. By the flat structure, workers particularly report to a minimal of
the managers of like two, One whom that control and tackle much task based delegate and the
other manager who handle and tackle the laws , rules and the policy(Koch, 2016). The structure
of Nike's flat structure, are also called as a matrix structure, This consider and belongs to many
dissension that are detached into auxiliary and accessories like Converse, Hurley and so many
more, These all are which all communicate to the global headquarters of the Nike’s organisation
. The partition for EMEA, that the company Nike’s European central office tackle, and bend
this formation, while the country U.S., the America and Asia Pacific Ocean turn up are cover ,
contain within the planetary headquarters modality. The company consider the Handy's Model of
Organisational Culture for their company culture.
Handy's Model of Organisational Culture: Charles Handy, is a directional authorisation or
potency on the culture of organisation, that describe four various types of culture: Power,
Role, Task and Person.
Power culture: In an Nike company with a power culture, the power is introduce thorough
some person whose determine and extend over the company. So there are some regulation and
concept in the culture of power . In this the power decide that what will happen. Workers are
normally evaluate by what employees succeed instead of how the workers do activities and how
they behave.
Role culture: Nike company with a the culture of role are rely on the principles and some
concept. They are extremely possessed, with each person in the company informed about their
duties and responsibilities . Power in a culture of role is identified by a individuals role in the
structure of Nike(Kunkel, and Biscaia, 2020).