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Sport organization Theory PDF

   

Added on  2021-05-31

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Running head: SPORT ORGANIZATION THEORYSport Organization TheoryName of the StudentName of the UniversityAuthor’s note

1SPORT ORGANIZATION THEORYExecutive summary The purpose of the assignment is to develop an understanding of the theories ofmanagement and business function from the perspective of a sports organisation. From theperspective of a sports company it has been argued that the operation of a sports company hasblurred the lines in between a contemporary business organization and a nonprofit organization.The company that is selected to conduct the study is Nike Inc. This is a sports organization thecompany operates in the sports industry and manufactures the best gears and sportsweargarments. The company associates with the spirit of winning and integrity of sports as one of thebrand archetypes and has established itself as a company that caters to sports enthusiasts. Thereare a range of shoes, clothing and gears that are manufactured by the company based on sports.In the assignment the role of an external consultant is assumed. The research procedure that isimplemented to get information is based on sources like the official website of the company,related journal articles, official reports of the company issued for the public etc. The secondaryresearch on the questions that are provided in each module will provide a holistic view of theprocess that is incorporated in the day to day business of Nike Inc. As a multinationalorganization the company has a unique Organsiational structure which is been discussed in theassignment, along with that some other essential strategic management decisions like:competitive advantage, business model, organization structure, business micro and macroenvironment analysis etc has been discussed with the help of strategic management tools. Thebasic strategic management decisions like the mission and vision statement has also beendiscussed in the assignment in order to understand the company and its proceedings better. Theobjectives and goals of a company define the organizational culture as it provides an image ofthe company among the stakeholders; the stakeholders are also discussed in the assignment and

2SPORT ORGANIZATION THEORYthe role that they play in the business. Nike Inc is an organization that has a history of ups anddowns and over the years the company has been successfully able to establish the brand image ofbeing passionate and dedicated to sports and athletes. The process of product development hasbeen discussed which is one of the most essential part of the business model of the company. Inthe research it has been found that the company has a matrix organizational structure thatfacilitates the multinational function. Furthermore, it also has been observed that the companyhas a collaborative culture in the company which is proven to be good and bad for theorganisation form time to time. One of the major attribute that has been observed is faulty in theorganisation is the fact that the company has a lack in diversity when it comes to gender biases.Therefore this is one of the recommendations stated in the assignment along with reduction ofthe time of decision making and the type of content in promotions that should be used is alsohighlighted.

3SPORT ORGANIZATION THEORYContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................4Assignment 1...................................................................................................................................4Module 1 - Organizational Theory and Research............................................................................4Module 2 - Goals, Effectiveness and Structure...............................................................................8Module 3: Strategy & Strategic Alliances.....................................................................................16Module 4: Sport Organizations and Change..................................................................................20Assessment 2: Part 1......................................................................................................................24Module 5: Power, politics and conflict in sport.............................................................................24Module 6:Organizational Culture and Decision Making: The leadership imperative.................27Part 2: Recommendations, Rationale and Implications................................................................30Conclusion.....................................................................................................................................35Reference list.................................................................................................................................38

4SPORT ORGANIZATION THEORYIntroductionAn organization is a group of people who have agreed to work together in order toachieve a collective goal. The purpose or the objectives of the organisation form the basis of theinstitution. The purpose of the assignment is to understand the difference in between a businessorganisation and a sports organisation. A management framework in any organisation appliesirrespective of the objectives. Strategic management is essential in the organisation to deal withthe changes in the industry of operation as well as improve the process o business in the longrun. Achieving the goals and objectives is also one of the major reasons for employing strategicmanagement decisions and policies. In order to conduct the study the company that has beenchosen is Nike Inc. Assignment 1 Module 1 - Organizational Theory and Research Answer 1:A sports organisation can be defined as an institution that is operates in the sportsindustry in order to achieve specific objectives (Covell, Walker, Siciliano & Hess, 2007).Depending on the nature of the company the regulatory operations of the business vary from oneanother (Shilbury & Moore, 2006). It is a social entity which is involved in the sports industrywhich is goal directed with a consciously structured activity system and a relatively identifiableboundary (Slack & Parent, 2006). Like any other business organisation strategic management isessential for the successful achievement of the objectives of the business. The organisation that

5SPORT ORGANIZATION THEORYhas been selected to conduct the study is Nike Inc. Nike Inc, is an American multinationalorganisation that can be deemed to be a sports organization based on the following elements thathas been achieved from the definitions above. The company is a social entity as it is a legallyestablished institution that operates in several functional areas around the world. The companyoperates in the sports industry, the organisation is the leader in manufacturing sportswear anddesigning sportswear. Goal oriented is another feature of that explains why Nike Inc is a sportsorganization; the company has strategic goals and objectives. Consciously structured system ofNike has a matrix organizational structure (Brenner, Schlegelmilch & Ambos, 2013).Answer 2: According to Smith & Stewart (2010), there are two traditional perspectives of a sportsorganisation and these perspectives are very contrasting with one another. One of theseperspectives showcase that if traditional business practices are performed in a sports organisationit leads to the downfall and the integrity of the spirit of sports. Traditional business methodpractices will not lead to a successful sports organisation that rather sports management has itsways of using the traditional methods and practices. In case there is poor management decisionstaken by the company based on traditional business management decisions then there is apossibility of losing out on the rich heritage, history, culture, societal relevance that a sportstands for. On the other hand, the other perspective showcases the industry to be like any otherbusiness organization that is operating in the entertainment industry and every other traditionaland contemporary business methods and practices impact the sports organisation as it will impactany other business organisation. The business organisation are impacted by the internal andexternal environmental factors, hence a sports organisation will also be impacted equality by thedynamics of the micro and macro environmental factors of the business environment. The above

6SPORT ORGANIZATION THEORYperspectives of a sports organisation provide a unique approach towards the industry. Over theyears the industry has developed a position where it is not extreme cases. Sports management hasacquired place in academics as well establishing the commercialization of the industry evenfurther. But there is still uniqueness in the industry as it contains the best of both the situationsthat has been discussed above. Emotions like passion and loyalty among the players and the fans is one of the greatestfeatures of the industry. It is one of the products that are capable of making collective memoriesand engaging experiences of lifetime. But with time the characteristics of the most devoted fanshave also evolved and they have started enjoying the value added aspect of the industry likeaesthetic appeal, sports related products and merchandise, entertainment plays a significant roleetc. This is where the uniqueness of the industry impacts an organisation like Nike Inc who isassociated with the value added aspect of sports products and merchandise. The company hasrights to produce products with logos and mottos of several sports organisation or teams makingthe process of watching a game even more entertaining for the spectators (Doherty, 2013). Answer 3: Organisational theory is the approach in management that deals with the systematicworking of a company and the strategic decisions that are made by the organisation.Organizational theory seeks to elucidate the constitution and method that is prevalent inorganizations. It also assists to evaluate their impact on accomplishing the purpose or meetingthe need. With the help of the organisational theories the management of a company can devicepolicies and make arrangements to achieve the objectives of the business. Thus the theories

7SPORT ORGANIZATION THEORYbased on which Nike runs the functions and business operations are the organisational theory.For example: having a mission and vision statement, having an organisational structure etc. On the other hand, organisational behavior explains the process by which the people associatedwith an organization behave and the effects of their actions on achieving the objectives (Porter,1996). It establishes or represents the human interaction in a company, thereby helping thecompany to establish a culture that will help the people to be more efficient and productive. Thecorporate culture, the work environment, the enthusiasm for sports and the excitement forinnovation are the underlying attitude of the company that explains the Organsiational behavior(Coccia, 2014). Answer 4: Being critical is only possible for an individual when he or she is fully aware of the dynamics ofthe situation. Knowledge regarding the circumstance will help the individual develop a correct(positive or negative) perspective or argument which can be back up by logic and references.Therefore it is important to gather relevant and logical information regarding the subject in orderto be critically analytical. Critically thinking or critically analyzing a situation is the process which has to undertaken withthe help of a series of actions. In order to critically analyze the first step is to understand andbreak every variable of the situation. Define the variable and associate it with the situation or thesubject. Then it is essential to understand the previous work that authors have publishedregarding the situation, this can be in a textual from, audiovisual from or any other way ofcommunication. Collecting the information that is already available helps the get a good insightof the topic, it also provides the person to be aware of the all the dynamics that can be associated

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