Assignment on Understanding People & Organizations

Running Head: FCTG 0
Understanding People &
Organizations
Strategies of FCTG (Flight Centre Travel Group)
Student Details:

FCTG 1
Introduction
In today’s competitive business world, every company desires to meet the needs of
customer along with reaching their objectives. It is important for companies to implement
strategy that helps them to reach towards success (Ahmed, 2019). In business, other than
strategic implementation there are other concepts as well to achieve business growth and
profitability which are objectives, evaluation, strategic vision, initiating corrective action and
strategy formulation at initial within a company. Companies also focus on the aspect of
corporate governance along with role of Board of Directors for executing and crafting
strategy effectively and efficiently in a highly competitive and dynamic operating
environment while also helping with creation of sustainable competitive advantage (Tapera,
2014).
“FCTG (Flight Centre Travel Group)” organisation is one of the largest groups of
travel agency operating in 23 countries with over 19,000 employees. The company has a huge
corporate travel management network spanning above 90 countries. Moreover, its operations
run 2,800 businesses within a global network where the FCTG is aiming to enhance the
reputation of the company for leading globally in the travel industry. It consists of the
company’s entrepreneurial culture, winning models, distinctive and famous brands. In terms
of expanding business, FCTG also aims at consistent growth for becoming the most
profitable and exciting travel retailer across the globe by delivering amazing experiences to
its key stakeholders such as their partners, employees and customers (Sabre, 2018).
The purpose of this essay is to know the importance of implementing strategies within
a business along with adapting concepts to make sure about the company on-going
profitability and growth. This essay will also focus on deconstructing the nature of group
behaviour in FCTG along with their use of motivation and self-awareness for team
development to achieve highly in businesses. In this essay, strategies will be identified the
company incorporated previously in their business along with its key strengths and
weaknesses to move towards 2025 with new strategies with effective implementation. Lastly,
reasons will be given for incorporating and implementing new strategies.

FCTG 2
Current Strategies implemented by FCTG
FCTG has implemented different strategies in order to manage its operations on a
global scale and ensuring effective collaboration between them which is a key to success of
the company. These strategies are importance since they affect different aspects of the
business allowing it to stay relevant even in adverse market condition. One of the key
strategies adopted by the management of FCTG is relating to increasing productivity of the
company on a global scale. Under this strategy, the company emphasis on providing training
all of its 19,000 employees and focusing on developing their skill set which allows it to
deliver effective services to its customers (Sabre, 2018). This strategy also gives significance
to delivery of customer services and removing any potential obstacles that might affect the
overall experience of customers.
As per this strategy, the skill set of employees must be high to make sure that they are
able to offer better services to customers. A talented workforce is the key strength of the
company which provides it a competitive edge in the market. However, one of the key
weaknesses of the company is lack of proper training programs to make sure that skills and
knowledge of its employees are developed to achieve its corporate goals (Martin, 2015).
Currently the company offers a two year traineeship program but it is not sufficient to ensure
that employees are able to develop their skills to meet its objectives.
Another key strategy of the company is merging with Sabre, the innovation
technology company in order to further improve its operations by using technological
advancements. As per this strategy, the company is able to build a strong product suite across
Australia and New Zealand since Sabre has upgraded over 1300 Flight Centre locations
which resulted in increasing conversions of the company (FCM, 2018). Due to this
integration, organisation is able to drastically reduce the time consumed in initial training of
Flight Centre staff. This strategy is the key strength for the company which is targeted
towards promoting efficiency and improving customer experiences.
Different strategies are implemented by the organisation for leisure improvement that
is also customer-centric and they are focused on reducing overall costs of the company. The
experience of the customers while using the services of the company is improved through this
strategy; however, this strategy is not effective due to lack of the skill set of employees who
find it difficult to fulfil the demands of customers (Tax, McCutcheon, & Wilkinson, 2013).
There are many short-term as well as long-term strategies implemented by FCTG as well.