Analysis of Uniliver's Business Operations in the UK Retail Industry

This report analyzes Uniliver's business operations, goals, and innovation in the UK retail industry. It focuses on macro business environment, economic factors, and STEEPLE analysis.

FE4055 Individual
coursebook about one
industry from the UK
Standard Industrial
classification SIC 2007

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Main body.............................................................................................................................................3
(STEEPLE) analysis..........................................................................................................................4
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
UK retail industry is one of the largest, highly dynamic competitive sector where the
rate of innovation and wide scale creativity has been shaping competent efficacy imperatively
in recent periods. Uniliver, PLC company has been taken for this report where brand offers
wide range of products and services varieties in all its services. The report will be analysing
Uniliver business operations, structural goals and new range of innovation functionally
impacting goals actively. Study further will be discussing focus on macro business
environment, higher stringent connectivity horizons and varied scale growth towards
untapped domains. Economic factors will be focused on with further research in report, to
bring on detailed analysis towards untapped horizons actively.
Main body
Retail industry from UK Standard Industrial Classification is the widest dynamically
growing industry, where there is fast pacing innovation coming on within global paradigms.
Uniliver is one of the biggest PLC British consumer goods company headquartered in
London offering high range of products including food, energy drinks, and large high class
customer products with best services delivery (Webb, 2020). The retail industry is widely
growing with high scale competition from business competitive scenarios, high innovation
pacing up keen strength efficacy and also yearning focus towards untapped scenarios. Retail
stores in UK are dynamically growing towards varied horizons, where there are three areas
centralized operations , store operations and regional operations.
Uniliver aims to keep best innovation structured within manufacturing chains among
products, services and for competent functional growth towards untapped domains. Business
organisation in relation with UK retail industry has been heading towards varied scale
functional innovation, high range of creativity in products and services. The dynamics and
leadership styles are consistently being shaping innovative business goals at Uniliver, where
technical diversity in fundamental operations are strong. External business environment
analysis brings on varied range of efficacy paradigms towards functional domains, integrating

competent dynamics of fast pacing technologies and instilling competitive innovation
actively.
(STEEPLE) analysis
Macro business environment plays strong role in impacting business operations
among retail industry where there are varied range of aspects interrelated, where Uniliver
aims to use best strategies for enhancing diversity as demanded among corporate scenarios.
Macro factors have profound impact on varied scale competitive horizons where there are
varied aspects, analysed to keep up stringent focus adhered towards new scale productive
diversity.
 Social factors: External customer’s preferences have high impact as there is wide
range of innovation and diversity in products, services demanded within customers
share market (Rajiani and Ismail, 2019). Social factors are adhered at Uniliver for
further functional scope segments, to bring on diverse strengths in competent
innovation aspects and also varied functional efficacy among business services. Technological factors: The competitive retail industry has been dynamically
expanding towards varied range of technologies aspects, where machinery and
investments done in business plays stringent role. Uniliver aims to use best
technologies to serve customers effectively, and expand on varied parameters for
keeping up efficacy goals. Environmental factors: The CSR factors and contribution within stakeholders,
communities have strong role to play among business horizons where Uniliver aims to
bring on varied range of new eco friendly products. Contribution within society plays
strong role to bring on goodwill strongly shaped in among business horizons,
functionally generate profound stability and diversity actively. Ethical factors: This factor evolves focus towards ethical conducting of business
services and internal connectivity among stakeholders, employee’s legal laws follow
up which builds on confidence in brand value. Ethical factors plays strong role to
build commitment in organisation structure and imperatively expand among corporate
values actively (Pozo, Akabane and Tachizava, 2019).
 Political factors: With Brexit, UK companies faces high risk factor where there are
varied range of aspects emerging as threat, on which rise among products taxes is one
of the most specific. Uniliver with raised up political factor faces up wide scale

competition actively towards establishing profound stability and growth into
international sales. Legal factors: The legal compliance factors come in as another external factor which
impacts business development imperatively towards new vision oriented competitive
aspects. Uniliver by heading on legal factors will be able to head on larger strength
horizons within goodwill parameters for keeping up efficacy domains active. Legal
factors plays strong role in collaborating towards legal strengths of brand, higher
specific connectivity towards operative parameters.
 Economic factors: The economic parameters such as tax rates, demand and supply
aspects have varied impact as external factors bringing on wide range of competition
variably. Further, it can be analysed that economic strength within decisions in
business and to generate competitive functional goals for further long term strength
oriented operations(actively (Ollila, and Yström, 2017).
Micro economic factors impact can be understood in detail by analysing aspects which
can be analysed based on following answers. Economic factors in depth analysis will enable
us to bring on accurate knowledge towards varied range of corporate scope goals impacting
Unliiver in longer run.
Demand curve analysis and prices of goods have specific interconnection with each
other, where functional strength towards bringing on informative growth in products and
services can be analysed actively. Price of related goods, income of consumers and tastes,
preferences of consumers are widely essential within business domain in economy that has
profound impact on companies goals accurately. Micro economic factors have strong impact
on demand for goods and services, which specifically bring on varied growth towards
untapped scenarios actively to keep up leveraged revenue standards high (Răducan, 2016).

Determinants of supply such as resources prices, technology, taxes and subsidies,
prices if other goods and varied scale of price expectations have strong impact on market
supply structure. These factors widely impact on supply of goods and services for company
to rise or fail as public limited companies have varied functional impact on binging new
range of efficacy actively. Supply curve brings on positive boost for company to enhance its
spread within business connectivity towards varied scale operatives, where products and
services growth is widely correlated. Economic stability is also further aspect which shapes
innovation profoundly towards new horizons, pertaining competent creative economic
stability and revenue growth.

Competitiveness in UK market has been actively growing in recent periods within
wide scale innovation scenarios shaping fundamental progression and higher range of
advancement. There are various new companies coming on, with strategic vision oriented
growth operational goals and impetrative focus towards professional success domains which
enriches new scale profound impact. Competitiveness has been also increasing in recent time
period due to varied external determinants, higher functional focus towards untapped
domains and technical innovation. With competition rising within marketing aspects,
innovative business corporate strategies are widely bringing on stiff competition for
companies
Fiscal policy involves changing level of taxation and government spending has
influence rate of economic growth, where expansionary fiscal policy is used to stimulate
aggregate demand which further boosts rate of economic growth. Random shocks such as
business lowered demand for company, can be understood as one of the most common aspect
where UK fiscal policies stability is essential. Uniliver being public limited company faces
direct impact of fiscal policies within UK economy, where business development profoundly
shapes up active growth (What are the fiscal consequences of the UK response to
coronavirus?, 2020).
Uniliver faces wide range of business problems and challenges within competitive
retail industry where external scenarios have strong profound impact on company, profound
surging pace and connectivity. It can be also analysed that external factors such as growing
competitive rise in technology investments, specific fundamental development generated
towards wider potentialities have strong impact. Impact on business decisions, customer
segments and employees can be seen as widely crucial for strengthening competitive range of
flexibility aspects, shape up profound growth investments further to determine new pathways
(Bromiley, P. and Rau, D., 2016).
Economic laws within UK, high global competition from various new brands coming
in has been analysed as one of the main aspect as main factor impacting business decisions
within longer time frame. It can be understood that there are varied range of connectivity
horizons, where active technical diversity comes in as essential aspect functionally impacting
fundamental growth horizons. This can be also analysed that Uniliver by heading on best
aspects of business diversity towards products and services, will be able to productively
expand towards untapped horizons. Employees, stakeholders are also essential part of

business development by bringing on detailed growth functionally towards bringing on best
thresholds active.
CONCLUSION
From the above analysed report it can be concluded that retail industry is biggest
growing industry in UK, with high range of competition in innovative technologies and
business commercial acumen. The study has concluded Uniliver business operational reach to
be diversely growing towards wide scale growth, higher efficacy parameters of revenue
targets. External factors analysis have been further concluded, where high technology
parameters, economic and political, ethical and environmental domains are some of the most
crucial aspects impacting business. Economic parameters such as increasing tax rates,
demand and supply rates fluctuations and varied range of global competition has strong
impact on Uniliver products, services.

REFERENCES
Books and journal
Bromiley, P. and Rau, D., 2016. Operations management and the resource based view:
Another view. Journal of Operations Management. 41. pp.95-106.
Ollila, S. and Yström, A., 2017. An investigation into the roles of open innovation
collaboration managers. R&D Management, 47(2). pp.236-252.
Pozo, H., Akabane, G.K. and Tachizava T., 2019. Innovation and technology processes in
micro and small business. Cogent Business & Management. 6(1), p.1588088.
Răducan, R., 2016. Leaders and Managers. Theoretical and Applied in Psychology
SICAP23. p.149.
Rajiani, I. and Ismail, N., 2019. Management innovation in balancing technology innovation
to harness universities performance in the era of community 4.0. Polish
Journal of Management Studies, 19.
Webb, D. M., 2020. Running theaters: Best practices for leaders and managers. Simon and
Schuster.
Online
What are the fiscal consequences of the UK response to coronavirus?. 2020. [Online].
Available Through :< https://www.economicsobservatory.com/what-are-
fiscal-consequences-uk-policy-response-coronavirus