International Business: Key Features of Mechanism Regulating International Trade

International Business (Unit
39)

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
International business environment and impact of European and global economies.........................3
Key features of mechanism that regulate international trade.............................................................5
Discussing international trade strategies............................................................................................7
Features of internationally monetary environment............................................................................9
Main reasons that business trade internationally..............................................................................11
CONCLUSION...................................................................................................................................13
REFERENCES....................................................................................................................................14

INTRODUCTION
International business can be understood as widely diverse aspect within business
horizons, for functional growth among innovation within global standards products and
services competitively. UK food and beverage companies as per competitive international
businesses have been actively growing within recent aspects, where there are varied large
scale factors worked on towards international expansion. Associated British Food PLC has
been taken for this report, where it is one of the best brand having wide range of food and
beverages services under brand. The report will be analysing key features of mechanism
regulating international trade within global standards, and varied range of international trade
strategies which form strong fundamental base. Study will also yearn focus on features
within international monetary environment, by heading towards strategic diversity parameters
functionally and also heading towards innovation. Further main reasons of international trade
businesses among companies also plays essential role, or bringing on technical growth
towards divergence scope aspects and actively evolving towards untapped efficacy.
Associated British Foods Company by heading on international business standards
commercially will be able to enhance brand goodwill, overall diversity strength and also
encompass functional strength within vision oriented paradigms.
International business environment and impact of European and global economies
International business environment has been operatively bringing in wide scale
competitive scenarios within dynamic parameters, where food and beverages industry is one
of the most diversified sector. UK international business environment has been competently
increasing within recent time periods, based on competent products and services and wide
scale customer target market. Associated British foods company has varied scope for

competitive scale growth actively, to yield diversified strength among productive services
commercially among business scenarios. Impact of changes in global and European business
environment on food and beverages industry, has been analysed as one of the competent
aspect where functional strength needs to be fundamentally developed. Impact of Brexit: Economically global and European business environment has been
stringently negatively impacting on food and beverages sector aspects, where political
factors and European divide has given rise in prices. Brexit has lowered fundamental
scope for stringent connectivity aspects, also to keep up scaled up targets actively
which gives on new raised up competitive scale aspects (Alsulayhim,2019). Change within fluctuating economies: There has been economic shift change within
fluctuating economies scenarios, within recent global domains where businesses in
UK and European aspects have been functionally declining. High rise towards sustainability factors: The business among global scenarios in
recent arenas also developed rise towards demand for sustainable products effectively,
also it functionally generates wider scale targets actively. Associated British Foods
Company for bringing on international positioning has to expand on fundamental
scope, towards sustainability products and services for further competitive market
growth.
Change in marketing mix for operating in new country
Associated British food company for operating and expanding business in new country,
need to strategically focus investments on marketing mix factors. For example it can be
analysed that international marketing demands products and services to be launched by
heading on political, legal environment and monetary circumstances where technological
innovation also comes in. The 4 ps of marketing mix can be analysed as follows:
 Product mix: associated British Foods Company by heading on product mix factors
among services, within food and beverages as per international business standards
will be able to competitively form stronger market presence (Azoulay, Jones, and
Miranda, 2020). The product mix functionally plays crucial role to imperatively
expand brand development, keenly bring on fundamental rise towards innovation.
This also calls for wider scale competent innovative business goals informatively
bringing on keen growth, strategic keen standards which leverage new diverse scope
for longer term changes.