Feasibility Analysis and Business Plan for Bella Clothing and Accessories

This report discusses the feasibility analysis of Bella clothing and accessories in terms of legal, technical, operational, scheduling and economical aspects. A business plan is also discussed considering description, mission and vision statement, marketing strategy, target market and budget.

enterprene r ip inno ation and tart pu sh , v s -u s
PT MSE E BER 1, 2018

Introduction
Bella clothing and accessories are the business organization that is dealing in the clothing
industry. Bella clothing and accessories is an apparel store for women. This store provides all the
trendy clothing and accessories for the women according to the current fashion. Bella clothing
and accessories provide trendy offerings at very low prices and special discounts. This
organization mostly sells women clothing like top-wear, bottom-wear and many more. On the
other hand, women accessories like, watches, bracelets, necklaces and many other items which
are to be used by the women on a day to day basis. The organization caters all the requirement of
modern women and cultural as well. The store takes care of both the modern as well as
traditional requirements. This organization gives preference to all kind of women clothing;
therefore, this is one of the social characters of the store which makes it different than others.
The goal of the organization is to secure a good position among other top stores existing in the
clothing market and providing the customers with the best services possible. This store has so
many features that have the potential to bet other clothing stores in north-south Wales, Australia.
The members of Bella on their own manufacture each item that is present in the Bella store.
Bella has its own designers who pick the raw items and manufacture on their own. the finest
quality of raw materials is picked by the employees of Bella so that the product quality is not
compromised and the customers get what they are promised. Bella has a great team of HR and
other operation managers who have chosen an amazing location for the store in order to attract a
large number of customers and one where the social activity rate is maximum. Bella intends to
take the brand name on a whole other level with an amazing team of employees.
There are many other large stores which give a great amount of competition to Bella
therefore in order to maintain the brand name and the inflows, Bella tries to provide the
customers with the great quality of products with much lower rate than other brands. In the store,
many different types of categories are present in which clothes are categorized according to their
price and quality. For instance, there are three categories, essentials, super and prime. In the
essential category, normal kind of clothes is included which are required for the daily use and
comes at a low price as compared to the other two categories. Super contains those clothes which
come at a slightly higher rate than the essentials and lower than prime. Prime, on the other hand,
includes those clothes which are a bit costly and not for routine purpose. All these different
categories allow the customers to choose the product according to their comfort and the budget.

The main objective of the store is to earn around 60% of margin within the origin year along
with creating a base of 2500 customers and become a great brand.
Feasibility analysis of the Bella clothing and accessories
To check the viability of the Bella clothing and accessories store, feasibility analysis is one of the
best approaches. This approach will help to determine the different type of feasibility of the new
project like economic, technical, legal etcetera. There are mainly five type of feasibility analysis
which is, legal, technical, operational, scheduling and economical. Through this approach, it can
be identified whether the new project is worth investing or not (Baer, et. al, 2015). Under this
approach, one can study the market to which the project is related. Feasibility analysis of Bella
clothing and accessories is as follows:
Economic feasibility- This step of feasibility analysis allows the organization to evaluate the
financial statements including cost and the benefits of the company. This approach will allow the
company to determine the profit, cost, and the viability of the project before distributing the
resources. Economic feasibility helps to increase the credibility of the project and can be very
helpful for the team to determine all the profits and benefits associated with Bella project. It will
allow the team to make strategies according to the economic feasibility so that more profit can be
obtained from the project (Child and Breyer, 2016).
Technical feasibility- Approach of technical feasibility allows an organization to focus on all
kind of technology-related resources that are available to the organization. This approach will
allow the team of Bella clothing to determine their potential of converting technical ideas into
the one, which would be beneficial for the company. Bella clothing company will be able to
determine their technology resources and their capabilities with the help of this approach. In
addition, this analysis will give an opportunity to the industry in order to evaluate their technical
resources and their complete use for the growth of the company (Edelman, et. al, 2016).
Operational feasibility- This analysis step is one of the most determining steps of the feasibility
analysis. This step gives a clear vision to the industry regarding the feasibility of the new project
or the startup. Bella clothing and accessories can be benefitted from this particular approach
since it will allow them to know if the needs of the organization will be completed by the
completion of the project or not. Bella clothing will also be able to know the way in which the

project will fulfill the requirements of the organizations, which were identified during the system
development.
Legal feasibility- All the legal issues related to the project comes under this type of feasibility
analysis. This approach is used to determine whether the new project is legally feasible or not.
Which means does the new operation have any kind of conflicts with the legal requirement or
interferes with the legal system in any way which is not appropriate? For Bella clothing industry,
this approach can be used to prevent the company from any kind of legal conflicts in the future.
It includes factors like, proper location, proper scheduling, and anything, which can affect the
legal framework or the practices (He, Fu and Hagg, 2015).
Scheduling feasibility- If a goal is to be conquered in a given timeline, then the chances of
achieving the goal increases efficiently. Therefore, this approach is one of the best approaches to
get a project going and to be completed before the deadline. Under this approach, Bella clothing
and accessories will be able to determine the time required for the completion of the project. If
any project is not completed within or before the timeline, then the chances of its failure
increase. Therefore, this approach estimates the project time and allow the organization to work
according to that (Inman, 2016).
Business Model Canvas
In order to describe the important elements required to start up the Bella Clothing and
Accessories Company, a business model template is the best way (Joyce and Paquin, 2016). Key
elements of the business model template are given below:
Key Partners
Bella clothing is
a new brand so it
will require
some time to
build up the
brand image and
get associated
Key Activities
Key activities of
Bella clothing
are mainly
concerned with
the sale of
clothes and
accessories.
Value
Proposition
Bella clothing
and accessories
use an excellent
pricing strategy
along with extra
discounts to
Customer
Relationships
Since Bella
clothing and
accessories is a
new entrant,
therefore, it is
trying it’s best to
Customer
Segments
- Bella clothing
is providing the
customers with
every help they
need. All kind of
products is

with bigger
brands.
However, for
now, Bella
clothing is
associated with
some malls like,
Bourke street
mall, which is in
Melbourne and
Melbourne
central. It is also
associated with
Pitt street mall
which is in
Sydney.
They also run an
online store on
which most of
the products are
easily available.
The online store
also helps to
earn the extra
profit for the
store.
provide the
customers a
great and an
amazing
experience. This
helps in the
growth of the
business because
if customers are
satisfied then the
brand will
eventually get
the desired
growth.
provide the
customers with
the best services.
Good pricing
strategy and the
quality of the
product is one of
the best features
of Bella
clothing. Along
with that, they
are also
providing all the
necessary
services on their
online store as
well, like returns
and exchange.
available for the
women, whether
traditional or
modern. Bella
clothing is also
going to launch
plus size and the
maternity wear
in their
wardrobe in the
upcoming
months.
Key Resources
The key
resources of the
business
corporation are
the customers,
the products and
the services
Channels
The business
entity have a
varied range of
channels that are
utilized for
various purposes
such as
communication,
products

delivery, sales
and many more.
Cost Structure
The cost structure of the above-mentioned
company is so reliable that every type of
customer can rely on. Different categories are
included so that the customers can buy the
product according to their needs and the
budget as well. All the products are mostly
budget efficient and friendly as well.
Revenue Streams
Bella clothing is already trying their best to
provide the customers with the prices
possible, which can help the company to
achieve its decided margin. Although there is
no compromise made in the quality of the
product and along with that the price of the
products is actualized too.
Business plan
Business Description-
The business model is mainly based on producing and selling the women apparel and accessories
as well. Bella clothing and accessories are based in NSW, Australia. The company design and
manufacture clothes for both the traditional as well as modern women and accessories
(Chambers and Humble, 2017).
Mission and vision statement-
The mission of Bella clothing is to supply the best quality of clothes and accessories to all the
women out there at an affordable price. The company's tagline is "Wear beautiful and feel
beautiful.” This statement clarifies the aim of the Bella clothing and accessories (Toro-Jarrín,
Ponce-Jaramillo and Güemes-Castorena, 2016).
Business objective-

The business objective of the company is to create such a clothing market, which serves each
type of apparel needs of the women. To earn a good brand name and around 60% of the margin
with a base of 2500 customers within the first year are few objectives (Sekaran and Bougie,
2016).
Marketing strategy-
 Product- The products of this company are designed in such a way, that they fulfill the
requirements of each kind of customer. For instance, maternity wear, traditional wear,
western outfits and plus size clothes as well. Even the accessories can be customized as
well according to the needs. Even the three different categories of the products, give a
wide choice to the women. Ladies and girls are the main targets who can get the best
products at the best price here at Bella clothing and accessories (Guerrero and Urbano,
2014)
 Price- The pricing strategy for the brand is very affordable. There are three categories for
the products of the Bella clothing, which gives different options to the customers to
choose according to their budget and what they can afford. This also allows the
customers to get a better quality product at a low price compared to other brands (Kibler,
Kautonen and Fink, 2014).
 Place- The store location is decided in such a way that helps to attract lots of customers.
The stores are situated in the most socially active places and which attracts a huge
number of the people. Location of the stores decides the popularity of the store or the
brand, therefore, it gives a great advantage to the company Bella clothing and accessories
(Papulova, 2014).
 Promotion- The Company is trying to promote the products through so many different
ways like social media, newspaper, and television etcetera. The company because of its
big platform and low prices uses mainly social media. Social media gives a better
platform to the company in order to convey the brand story to the millions of people out
there. This gives a large mass appeal to the products of the brand (Rickard, et. al, 2017)
Target market- Target market of the company is mostly, the working women who require all
these things on a daily basis. Another target of the company is those women who require

traditional dresses at a very affordable rate. Rest are the women who require maternal or plus-
sized outfits (Scarborough, 2016).
Budget- The company’s budget comes under a medium range of amount required for business
startup. Therefore, the company is trying to provide the best quality of clothes at a reasonable
rate (Sullivan, et. al, 2014).
Budget planning for Bella Clothing and Accessories
Resource Amount ($)
Miscellaneous Expenses 1,500.00
Remuneration to brand promoters 20,000.00
Equipment 15,000.00
Labor (20 Staff*$1,000) 15,000.00
Office Staff (10 officials*$2500) 37,500.00
Total 89,000.00
Conclusion
The above report included the feasibility analysis of the Bella clothing and accessories in the
terms of legal, technical, operational, scheduling and economical. The feasibility analysis is
made in order to evaluate whether the project is worth investing or not. A business model canvas
is undertaken to describe the important elements required to start up the Bella Clothing and
Accessories Company. A business plan considering description, mission and vision statement,
business objective, marketing strategy, target market and budget is discussed for the project.
Therefore, it can be concluded that the company is making efforts to provide the best quality of
clothes at reasonable prices.

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