Feezer: A Social Media Tool for Depression and Anxiety

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Name of the Student
Name of the University
Author Note

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Slide 1
The issue relating to the depression and other related diseases have been increasingly
considerably and with respect to this, the different individuals often have no one to talk to which
then leads to increase in death rates as well as the crime rates. People do not feel like scaring
their personal issues with each other as they are under the feeling that their feelings will not be
respected. The presentation is aimed at highlighting the manner in which, the business Feezer
will be solving this issue of the different consumers and will be providing a platform to the
different users which will help them to interact with the different people who will be similar to
them. The presentation will be in a form of a business plan which will be introducing the topic
and laying down the manner in which the different operations will be carried out.
Slide 2
Overview of Company
Feezer is the most essential social media tool for the individuals who have anxiety and
depression related issues in their lives along with facing anxiety in the regular day to day lives.
The main aim and purpose of the website is to provide the customers to analyze the feelings
through which they can able to share the feelings with the others who have faced similar kinds of
situations in the past and they can suggest techniques to overcome the same. It is the first website
which will be providing such options of talking with one another as the other companies do not
offer similar in free of cost.
It will be including various therapies as to make them feel better as it will be helpful in
improving the health of the different individuals suffering from such disorders. The other motto

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of the organization is to improve the overall health and gain advantage in the competitive
business environment. The major competitors of the company include Facebook and Twitter as
they offer the same kind of platform to the customers, however the major aspect which is
required to be analyzed is relating to the health concerns.
Slide 3
Industry Analysis
It can be identified that:
Bargaining Power of Buyers- Low Type of Force
In the respective case, there is no pressure from various customers as the company will be
offering the different facilities and it will not create any kind of pressure on the services provided
by Feezer which has been inclusive of treating the patients and it will manage the issues in an
accurate manner.
Bargaining Power of Suppliers- Weak Type of Force
The supply chain management along with suppliers are less as the other competitors such
as Facebook have similar kinds of activities and their supplier base is strong
Threat from Substitutes- Moderate Type of Force
The substitute level is moderate type as there are other competitors like Facebook which
are offering similar aspects, and the advertising techniques can affect the overall efficiency of the
firm. The cost of switching cost is low and it can be problematic for Feezer in gaining their
position in market.
Threat of New Entrants- Low Type of Force

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As per the case of the new entrants, it can be seen that as to increase the overall brand
loyalty among the customers, Feezer needs to create survey and understand the situation of the
market which will improve their position.
Competitive Rivalry- Moderate Type of Force
The various competitors like Twitter and Facebook created the similar platform for the
different customers and it is helpful for them in remaining efficient in the business operations.
The overall rivalry can be solved with proper implementation of the low switching costs to
improve their position (Hollebeek, Conduit and Brodie 2016).
Slide 4
Recommendations
Therefore, it can be concluded that the Feezer can gain the high market share in the
competitive business environment through the implementation of proper promotional activities
as it will improve their position and beat Facebook and Twitter. The strategies related to
advertising is the most essential aspect which will be beneficial in managing the different
strengths of the company and it can be helpful in reducing the weaknesses.
Slide 5
Market Analysis
In the particular scenario, the market analysis can be stated to be understanding which has to be
gained about the different people who have been undergoing the issue of depression. In this
manner, there are many people around the globe who have been suffering from the problem of

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depression. The disease of depression can be described as a disease which has an impact on
various individuals around the globe and can be stated to be growing at an alarming rate. The
given chart describes the manner in which the depression has been growing considerably and the
growth of the depression drug market has also been described. However, it needs to be noted
that, this data only covers those individuals who have come out with their problem and have
taken help with respect to it. This data does not cover those individuals who still face from the
issue of depression but have not come up with the issue and taken medicines for it. Hence, the
target market of the application can be stated to be considerably high and if Feezer comes out
with this technology, it will make these different consumers feel less lonely and surer about
themselves.
Slide 6
Segmentation, Targeting and Positioning
Segmentation- the Company will be utilising the overall mix of the geographic,
behavioural and the psychographic aspects as it will be helpful in managing the variables along
with understanding preferences of the different customers in a positive manner. The customers
are the major assets of the organization who will be helpful in generating huge revenues of the
company (Ang and Rusli 2018).
Targeting- The major customers of the Feezer application can be the ones who are facing
the different anxiety and depression related issues and it will be helpful in attracting such
customers through proper advertising techniques and gain competitive advantage (Thieu et al.
2017).

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Positioning- The company Feezer will be utilising the value-based strategy as to position
themselves in the market which is competitive. Through the help of the same, the company can
be able to attract more customers as this will be the most appropriate strategy to improve the
efficiency in comparison to the other competitors which are present in the market (Ang and Rusli
2018).
Slide 7
Marketing Mix
Product- The usage of the applications related to social media tools are helpful and it
helps in assisting the services to the customers who are depressed along with having anxiety
issues. It will be playing a vital role in analyzing the input along with output of the organization
within a span of time (Thieu et al. 2017).
Place- the Feezer will be present to the individuals residing in different locations in the
entire world through the website and through the same, the customers can contact with the others
who faced similar kind of incidents and gain knowledge on the same. On the other hand, the
company will be able to keep a track on the number of the customers which will be improving
their brand image and gain competitive advantage in the market.
Price- There is no such inclusion of the technique of pricing for the customers who will
be utilizing the respective services from the organization. In order to gain competitive advantage,
Feezer will be allowing the individuals to share their views which will be beneficial for them to
gain more competitive advantage and it will improve their sales.
Promotion- With the help of the different techniques on advertising, the Feezer will be
effective in increasing the overall efficiency appropriately. Through the usage of public