Competitive Analysis and Market Strategy of Woolworths

Fin
Woolworths

Titles Introduction
 Team
 Market research
 Grant and other support
 Distribution channel
 Competitors and competitive analysis of Woolworths
 Market strategy
 Assumption
 Financial performance
 Growth potential and sustainability
 Exit strategy
 References

Introduction
 Woolworths was founded in the September
1924.
 Woolworths is biggest supermarket chain of
Australia.
 It is operating around 995 stores in
Australia.
 It works by making close contacts with the
farmers and growers of Australia in order to
ensure the best availability of product to the
consumers.

 It has also started the online market
segment for providing the easy
convenience to customers.
 It mostly specialises in selling groceries
such as fruits, vegetables, packaged
food and meat. Besides this, it also sells
DVDs, magazines, household products,
baby supplies, beauty and health
products.