Final Research Presentation and Business Case Development

This document discusses the final research presentation and business case development for Weatherford International. It highlights the issues faced by the company, such as lack of opportunity development and poor financial planning. The document also provides recommended solutions to improve business growth and sustainability. The analysis includes factors like political, economic, social, technological, legal, and environmental. The document concludes with a discussion on the use of a specific computerized statistical system and the main analysis of the recommended solutions.

Running head: FINAL RESEARCH PRESENTATION AND BUSINESS CASE
DEVELOPMENT
Final Research Presentation and Business Case Development
Name of student
Name of University
Author note

1FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Abstract
From the report, it was understood that the main issue had been the lack of
opportunity development, which emerged due to the lack of proper financial plans and poor
investments. Due to which, the business was affected with lesser sales generation and the
prices of products and services also got higher. Within the oil and gas industry, this was a
great setback for Weatherford International, which also affect the revenue generation and
profit level. The various political, social economic, technological, legal and environmental
factors were considered to ensure acqusitions of proper knowledge about improving the
development opportunities and to ensure business sustenance in the competitive business
environment with ease and efficiency. This also helped the company to prepare a proper
business considering the strengths and weaknesses of the organisation, furthermore ensured
management of smooth business functioning.

2FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT

3FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Table of Contents
Introduction to the actual issue..................................................................................................3
Business Mission or Vision........................................................................................................3
Research Goal and Objectives...................................................................................................3
Detailed analysis of your findings in regards to the environment.............................................4
Provide graphs/diagrams and tables...........................................................................................5
The need to choose a specific computerized statistical system..................................................9
Main analysis and discussion of the recommended solutions..................................................10
Suggested strategies of improving and managing change of a current business situation.......11
SWOT analysis framework..................................................................................................13
Ethical Consideration in regards to the research and provided recommendations..................14
Conclusion................................................................................................................................15

4FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
The development of Opportunities management process at Weatherford International
Introduction to the actual issue
From the case, it is clearly presentable that Weatherford International, being a reputed
and established business organisation, still has been facing some issues related to the
development of opportunities management process. The main cause of these issues includes
the poor financial planning, poor level of investments in technology and research purposes
and even limitation of going beyond the core business, which resulted in raising the prices of
products and services too (Weatherford.com, 2019). The company, being one of the most
successful entities in the oil and gas industry needs to deal these issues and for that the report
will illustrate about the company’s vision, mission and goals and also evaluate the
environment within which the company operates. The recommended solutions will assist the
oil and natural gas Company to not only respond to the current market trends, but also can
benefit the growth in economy of the nation too. The issues and description of the business
case have been supported by collection of relevant data and information done through
primary and secondary data collection, which are later analysed and interpreted (Stark, 2015).
The company needs to develop the opportunity management process and ensure taking right
advantages of the events, furthermore develop clear and premise strategic plans for
facilitating innovation, technological advances and management of financial and human
resources effectively as well.
Business Mission or Vision
The company, i.e., Weatherford International, considers itself as impressive, together
as unstoppable and working as one, as an unit. The business organisation believes that it has
been grounded by major values like maintenance of ethics and integrity while conducting
business, managing accountability and discipline, flawless execution of plans and strategies,

5FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
facilitating collaboration, enabling innovation and committing to the sustainability goals’
achievement.
The mission of Weatherford International is to deliver technologies that are
innovative and design services that can match up with the energy needs of people in the
future through management of sustainable, ethical and safe measures. The business,
according to the values, has involved world class people and maintained good relationships
by acquiring every opportunities that are needed to become a trusted business partner (Noe et
al., 2017). The core values constitute the vision that Weatherford International aims to
achieve and it has been done with the timely approaches undertaken to grab the new scopes
and opportunities for sustaining in the long run in business (Weatherford.com, 2019).
Research Goal and Objectives
The main goal of the research is to highlight the importance of developing opportunities
management process by Weatherford International. The following objectives are as follows:
• Being reputed and established in local and global arena, the company has managed
delivery of good quality oil and natural gas services to cater the needs of oil and gas
companies largely
• The objectives of the research are to develop findings about the formation of
opportunities management process and make the company sustain in the competitive
global industry
• To identify the scopes and opportunities required to be managed to successfully
establishing relationships with clients
• To analyse the various scopes and opportunities and understand its feasibility

6FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
• To assess the probable impacts that may be created with the management of
opportunities
• To recommend necessary measures for ensuring that the development of opportunities
management process bring more positive outcomes all throughout the business for
Weatherford International (Weatherford.com, 2019).
Detailed analysis of your findings in regards to the environment
The PESTLE framework is designed to analyse the political factors, economic, social,
technological, legal and environmental factors that are responsible for management of
business functioning within the environment and culture where it operates to survive in the
competition. These factors are considered as useful based on Weatherford International’s
ability to access the right opportunities and for the development of opportunity management
process, furthermore ensure management of sales and making commitment towards the
customers’ project management process (Buytaert et al., 2014). The time should be another
factor among all these factors that must be considered by the company to utilise the scopes
and opportunities and ensure evaluating the right options to be implemented and Facilitate
maintenance of a positive corporate profile within the oil and gas industry.
Political factors
The political stability within the oil and gas sectors hugely impacts the economy of
the nation while the bureaucracy and interference in the oil and gas sectors have created
hindrance in successfully managing the prices of products and failing to maintain the trade
regulations and traffic associated with the pricing and basic materials (Foggin, 2014). The
minimum wage rules and taxation rates also have been political factors along with the safety
laws, rules and regulations within the oil and gas services industry, all of which are needed to
be considered for gaining long term profit in business.

7FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Economic factors
The rate of inflation, rates of interest and rates of foreign exchange also contribute to
the demands and need for investments in the industry, which can make the company attain
heights of success as well as contribute to the growth in economy of the country. The rates of
exchange and stability of the host country currencies can also be contributing factors to
economic conditions for the company. The company though has created good employment
opportunities and as the report focused on the opportunity management process, it can be
stated that labour costs are managed wisely and more employment scopes have reduced the
level of unemployment (Winter & Knemeyer, 2013).
Social factors
The culture of UAE has been adopted by Weatherfield International to cater the needs
of people locally and then focus on extending its reach to other target segment globally too.
The educational level and income level are high, which facilitates maintenance of good
standards while delivering the products and services and this encouraged entrepreneurship
and collaborative working with other small business too to draw in more clients (Agol,
Latawiec & Strassburg, 2014).
Technological factors
The technological advances like creating an entire digital platform and online
technologies integrated with the strategic planning have further assisted Weatherfield
International to gain opportunities of growth. It has been possible with the help of
investments to meet the needs of technology and at the same time, facilitate the research and
development activities to promote innovation and proper value chain management within the
oil and gas industry (Theisohn, 2013).

8FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Legal factors
The legal factors are considered through inclusion of various legislations, laws and
rules needed to be integrated within the organisational policies for maintenance of business
standards. The company used Discriminatory laws, employment law, health and safety law
and rules related to protection of data and its confidentiality. All these laws are followed by
the organisation’s staffs to maintain secrecy of data, prevent discrimination within the
workplace and prioritising on the safety of employees and clients to obtain their best potential
in terms of performance and fulfilment of business goals’ achievement (Baumgartner, 2014).
Environmental factors
Before entering any new market, the company has assessed the weather, climate
conditions and focused on the environmental laws that should be implemented. The company
has been engaged in CSR responsibilities, which has enabled prevention of polluting the
environment and water and managing wastes through recycling, thereby aimed at a green
business (Alvarez, Barney & Anderson, 2013). The use of renewable energy could also be
considered as a great opportunity, which should be combined with proper time for creating a
healthy environment and ensured production processes with little impact on the environment
and community. Weatherfield International has also grabbed opportunities for the
management of business with the help of focusing of environmental issues and aiming to
reduce the consumption of electricity, hazardous wastes, greenhouse gases emissions, etc
(Burlov & Grachev, 2017).

9FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Provide graphs/diagrams and tables
Figure: Changes in prices of oil services (Alvarez, Barney & Anderson, 2013)
Figure: Sustainable savings by the business (Reefke & Sundaram, 2017)

10FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Figure: Revenue generated by Weatherford International (Conforto et al., 2014)
The other tables and graphs include the survey process results obtained on the basis of
responses provided by the respondents who were provided with the survey questionnaires.
Data collection
The primary data constitutes of qualitative and quantitative data and information
while the secondary data was collected by assessing the secondary sources of data such as
journals, articles, documents, newspapers and internet websites. The qualitative data was
collected by conducting interviews with the managers and obtaining their responses whereas
the survey process helped in collecting quantitative data where the responses of the
respondents were gathered by distributing survey questionnaires to them.
Survey process outcomes:
Does the company use the opportunities management process wisely to facilitate new
marketing techniques?

11FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
–
Very likely
13.33%
2
–
Likely
33.33%
5
–
Neither likely nor unlikely
6.67%
1
–
Unlikely
20.00%
3
–
Very unlikely
26.67%
4
Total Respondents: 15

12FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Has it been the channel management aligned with the new technologies, Weatherford
International can refine products and services much more quickly and with
convenience?
Answer Choices – Responses –
–
Strongly agree
20.00%
3
–
Agree
20.00%
3
–
Neither agree nor disagree
13.33%
2
–
Disagree
20.00%
3
–
Strongly disagree
26.67%
4

13FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
TOTAL 15
The measurement of impact of marketing on the sales pipeline has further contributed
to higher traffic and more customer generation
Answer Choices – Responses –
–
Strongly agree
40.00%
6
–
Agree
40.00%
6
–
Neither agree nor disagree
6.67%
1
–
Disagree
6.67%
1

14FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
–
Strongly disagree
6.67%
1
Total Respondents: 15
Questions asked to the managers:
What kind of development opportunities have arisen improve the business functioning at
Weatherford International?
Do you think that maintenance of good supply chain and meeting the needs of employees can
improve business performance?
How reliable can be the use of natural resources for making the organisation sustain in the
competitive business environment?
How your company has contributed to the corporate social responsibilities at Weatherford?
The need to choose a specific computerized statistical system
The Statistical Package for the Social Sciences or SPSS is an effective statistical
analysis tool and software package that has been used by the market researchers as well as
researchers from different fields to conduct survey process and ensure proper management of
processing, analysis and survey data. The survey data and information obtained on the basis
of responses from the respondents are analysed and later interpreted for getting fruitful results
all throughout the research projects (Egan, 2013). The major techniques that can be integrated
in the SPSS are linear regression, correlation coefficient determining and managing both
factor analysis and cluster analysis too. The collection and analysis of data and information
are made possible here for the current research with the use of Survey Monkey tool, which

15FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
has created ease and convenience while analysing the data and information obtained through
the survey process, furthermore helped in gaining insights quickly and appropriately as well
(Przytula, 2014). The survey monkey tool is also beneficial because it can allow for starting
the survey from the scratch or even copy the questions that shall be written in the survey.
This has also benefited the respondents to get streamlined and one-question-at-a-time
experience.
Main analysis and discussion of the recommended solutions
Based on the case scenario, it has been found that the company named Weatherford
International suffered from few issues such as lack of an appropriate financial planning, lack
of investments in research, development and technologies, etc., which were needed to be
overcome with the development of an opportunity management process. From the
information provided, there are multiple recommended solutions that are associated with the
overcoming of these issues and ensure strengthening the business performance and
effectiveness to sustain in the competitive business environment (Reefke & Sundaram, 2017).
The opportunities management process should be developed with the introduction of new
products and even prioritising on the management of human resources to constitute the
workforce. It is also recommended for the investors or shareholders to make investments on
the company to facilitate the research and development, which should be made possible with
the integration of advanced technologies aligned with the corporate goals (Langley et al.,
2013). This should further assist Weatherford International to conduct new researches for the
facilitation of new products’ development, enabling innovation and creativity along with the
maintenance of an agile supply chain. The supply chain management is also associated with
the faster production process and delivery of products and services to the customers with

16FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
much ease and effectiveness without experiencing any issues related to poor supply of
services and products (Conforto et al., 2014).
Due to the emergence of these issues, the stock fell largely, which made the company
develop various solutions to resolve the flaws and ensure successful business functioning.
Due to the inappropriate financial planning, the cash flow has been poor, which also created
complexities for the management department of the organisation to implement strategies
needed to improve the business performance (Lee et al., 2013). The investors sold
Government data from the Energy Information Administration of US and the crude oil
inventories, which resulted in offsetting the decline in inventories of refined fuel. It is
recommended to manage proper recruitment and selection procedures to managing
professionalism in the area of financial aspects (Christopher, 2016). Due to the financial
capability, there was poor cash flows and ineffective financial planning, which should be
resolved with the professional finance recruitment and selection of financial experts and
sometimes even outsource the tasks to the financial advisors. This would help in combining
the different ideas and views of multiple financial experts, furthermore support financial
stability and improved flow of cash all throughput the business processes and functions at
Weatherford International (Monczka et al., 2015).
The company needs to develop the opportunity management process so as to grab the
opportunities properly and even focus on cost savings along with expansion of global
business and facilitating innovation. The recommended solution here is to influence the
investors or shareholders to make investments on the company for facilitating the research
and development procedures and ensure introducing new products and service along with
facilitating innovation and creativity all throughout (Wisner, Tan& Leong, 2014). The
investments done by shareholders should also help in technology upgrades, which could

17FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
strengthen the business processes and structure, furthermore ensure innovating the products
and services to cater the changing demands and expectations of the clients largely. This could
also be helpful for the company to exploit the opportunities and create a Unique Selling Point
or USP to drive sales and revenue generation to the utmost level possible (Pagell &
Shevchenko, 2014).
To survive in the competitive oil and gas industry, the company needs to maintain an
agile supply chain, which facilitates management of opportunities to strengthen the network
and establishing good relationships with the customers, suppliers and suppliers too. This
would be an effective way to reach more audiences, furthermore utilise marketing techniques
at a much lower cost and achieve financial viability conveniently (Beske & Seuring, 2014). It
is recommended to ensure that the agile supply chain constitutes of the four major
components including the virtual integration, alignment with the processes, market sensitivity
and networks established. The virtual integration at Weatherford International should allow
for sharing relevant data and information among the various departments within the
workplace for meeting the market demands and fulfil needs of the end consumers (Qrunfleh
& Tarafdar, 2013). The information shared and exchanged between people within the
workplace further helps in collaborative planning while the process alignment is more
concerned with the management of inventories and stocks, furthermore make the supply
chain synchronous. The demand forecasting will be possible with the maintenance of an agile
supply chain and thus can enable Weatherford International to manage Point of Sale to ensure
demands and expectations form the previous trends are met as well as aim to meet the future
demands in the marketplace (Tarafdar & Qrunfleh, 2017).
The technological upgrades should also facilitate exploitation of scopes and
opportunities to innovate the products and at the same time, manage the production processes

18FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
within quick time to deliver the best quality products and services. The management of
human resources is essential and Weatherford International is recommended to prioritise on
the recruitment and selection of financial experts to form a team that can improve the
financial planning and flow of cash. With the technological upgrades, the marketing
techniques’ efficiency would improve along with create opportunities for optimising the
solutions and respond to the challenges within the oil and gas industry (Qrunfleh & Tarafdar,
2014). The use of social media platforms and extended marketing approaches are
recommended to strengthen the network for distribution of products and services to ensure
higher level of customer satisfaction as a whole (Weatherford.com, 2019).
The cost leadership strategies should enable the company to survive in the
international marketplace and at the same time, provide cultural training to the employees of
the organisation. This could make them capable of working in international environment and
learn to adopt those cultures, furthermore implement cost effective management strategies to
make the oil and gas services available at the international marketplace at a reasonable cost
too (D. Banker, Mashruwala & Tripathy, 2014). Therefore, these are the recommended
solutions for Weatherford International, which can allow the company to exploit the
opportunities well, ensure achievement of long term goals and objectives and attain
competitive advantage in business. The agile supply chains are effective for meeting the
changing market demands and patterns, furthermore ensure retaining the existing markets and
staying ahead of the competitors in business as well (Shanafelt & Noseworthy, 2017).
Suggested strategies of improving and managing change of a current business situation
The marketing mix components are essential to be assessed for making sure the
company Weatherford International is on the right track to successful business functioning
and resolving issues that are faced. The major components of the marketing mix strategy

19FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
include product, price, place and promotions done by the company to facilitate marketing
techniques (Armstrong et al., 2015).
Product - The products and services offered by Weatherford International are oil and gas
services including drilling services that can maximise the exposure of reservoir and improve
the longevity of wells trough expert engineering facilities and advanced technologies, tubular
running services, supporting drilling projects with performance land rigs and tools for
managing integrity and proper functioning of wells. Considering the current condition of the
business, there have been inappropriate financial planning and poor cash flows, because of
which, it is of utmost significance to innovate the products and services, which can also be an
unique selling point and it can be achieved through technology upgrades and innovation
achieved through research and development activities (Baker, 2014). The introduction of new
products and services can also help the company to exploit the opportunities and leverage
possibilities of innovation, creativity and go beyond the core business activities too for
finding other sources of income.
Price - The prices of the products and services delivered should be managed properly and
Weatherford International can use the competitive pricing as well as cost leadership strategy
to exploit the opportunities, acquired with the development of opportunities management
process. The company suffered from poor cash flows and inappropriate financial planning,
which resulted in increasing the cost of operations and this affected the pricing of products
too largely (Chumaidiyah, 2014). To deal with the fluctuations in pricing problem and ensure
keeping the cost of services reasonable, the company must assess the prices of similar kinds
of services offered by other companies within the industry, furthermore implement the
competitive pricing strategy. It could be beneficial for the business organisation to attain

20FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
price leadership and at the same time, influence the customers’ buying behaviours largely,
which should lead to better sales and higher revenue generation (Weatherford.com, 2019).
Place - The networks are been strengthened by Weatherford International to facilitate the
distribution of products and services in different locations, which can be easily accessible by
the clients. The opportunity to target the right market segments and entering those is based on
how the company implements its placing strategy and meet the market demands. The
company should adopt the digitisation strategy, as it has already been demonstrated that
technological upgrades are needed, which can even support e-commerce platforms, through
which the products and services can be sold and made accessible to the clients (Noe et al.,
2017). The online ecommerce technologies are also responsible for finding about the services
and its features for the clients and even allow them to provide their reviews and feedbacks,
based on which, necessary changes could be done and the opportunity management process
should improve at Weatherford International.
Promotions
The technological advancements have immensely helped Weatherford International to
facilitate the marketing procedures and target the right market segments comprising of
customers. With the acqusitions of social media platforms and other online technologies, the
promotions and advertisements of the brand and its products and services would get much
easier, thus easily replace the traditional market and promotional strategies. Based on the
business solutions demonstrated, the company should adopt the positioning strategy to
position the products in the right market segments to arouse interest among the clients and
make sure that the clients can get easily accessibility to. The promotions of sales further
influence clients, which can create better scopes and opportunities for the business to
establish positive relationships between the business and its clients (Nagle & Müller, 2017).

21FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
The involvement of social networks could also be beneficial for promoting the products and
services among the mass audience group, thereby, aim to create better brand exposure and
awareness among the consumers all over.
Considering the strengths of the business organisation, there are multiple strategies
that are needed to be implemented for improving the present business situation and ensure
retaining the good financial condition in business (Hinterhuber & Liozu, 2014).

22FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
SWOT analysis framework
Strengths
 Weatherford International is one of
the biggest oilfield services
companies and has a global reach,
which facilitates operations in over
100 countries
 There are approximately over 60,000
employees
 Strong brand name, image and
reputation
 Business stability in the Middle East
regions (Mohapatra, 2013)
 God quality research and
development procedures for the
purpose of managing innovation of
services
 The distribution network is strong
and innovation has been achieved
through support by leadership and
effective human resource
management at Weatherford
International (Jones et al., 2013)
Weaknesses
 High rise in the costs of operations
as well as the products and services
delivered by the company
 Limitations of going beyond the core
business operations and activities
 Inappropriate financial planning,
which has led to poor flow of cash,
thus causing threats
 One of the major weakness could be
the lack of investments by
shareholders (Ferrell & Fraedrich,
2015)

23FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Opportunities
 The growing demands for the oil
field equipment and services have
increased largely, which can create
new opportunities to succeed
globally
 The tie ups with small oil and gas
companies and discoveries of wells
can enhance production and boost
services’ delivery
 The increase in demand for natural
gas and drilling can make
Weatherford strengthen its network
and strengthen the client base
(Kouchaki et al., 2013)
 The use of social media platforms
can also create opportunities for the
company to engage with the clients
and make necessary changes to their
business operations according to the
feedbacks and reviews provided by
them.
Threats
 The Government laws, rules and
regulations have often put pressure
to the business operations and
processes managed at Weatherford
International (Weatherford.com,
2019)
 The presence of competitors has also
caused major threats such as new
entrants in the market and even
similar kinds of substitute products
and services available
 Lack of an agile supply chain
 Lack of focus on greener sources of
energy can also cause threats and
make it difficult to fulfil the
corporate social responsibilities
(Pearce, 2013)

24FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Based on the SWOT analysis, it could be analysed that the company should adopt
production optimisation platform for integrating the data analytics and enhance the efficiency
of assets’ management, furthermore make sure to reduce the cost and time of operations,
without making any compromise to the products’ quality and specifications.
Ethical Consideration in regards to the research and provided recommendations
The ethical considerations are made with the management of business vision and mission
and also by following the values within the industry. It is useful for making sure that the
business attains rapid market growth and can meet the demands and expectations in the
market with ease and effectiveness. The core values of Weatherford International are to
manage discipline and accountability and at the same time, manage good values and ethics to
support integrity (Cheng, Ioannou & Serafeim, 2014). The collaboration and partnership
working are also considered as essential aspects that can facilitate shared understanding and
even enable innovation and creativity all throughout the business operations and functions
effectively.
The commitment to sustainability is useful for managing goof ethics and also fulfil
the corporate social responsibilities to contribute to the welfare of the society as well as
create a positive impact on the environment through management of sustainable measures.
The Codes of conduct are applied to every organisational members, which should enable
persons holding accountable for every actions undertaken, furthermore provide solutions to
any ethical questions that may arise during business contexts. The leaders have led by
examples, which is a great ethical approach and even made the employees participate in
training sessions so that they can comply with the Codes of conduct, legalisations, laws, rules
and regulations (Tai & Chuang, 2014). The ethical considerations also include maintaining
the confidentiality of information by keeping the information and data about the clients safe

25FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
and secured, which prevented loss of data and information. The legislations and laws have
enabled the company to respect the labour laws and ensured making right decisions during
the recruitment and selection practices. The discriminatory laws are integrated to prevent
discrimination based on race, religion, colour, creed, religion and made sure to resolve the
cross cultural differences, thereby, aim at forming a diversified culture where people can
work as an unit. The ethical responsibilities include safety first at Weatherford International,
which also made every organisational members follow the organisational policies and comply
with the health, safety, job security and environmental laws related to the job roles (Servaes
& Tamayo, 2013). The possible consequences could be the improvement workplace
conditions and establishment of a positive work culture, which can encourage as well as
motivate the employees to perform to their potential at Weatherford International
(Weatherford.com, 2019).
The business organisation, being operating within the oil and gas industry, needs to
commit to the corporate social responsibilities and respect the planet for creating the society
for people to live in and stay. While managing business, Weatherford International should
focus on reducing the environmental foot prints and make environmentally responsible
decisions with the management of new products, services functions and processes related to
sustainability management. To manage integrity, the company has focused on consistency in
quality management for the products and services and at the same time, facilitated protection
of assets to safeguard the business from any kinds of threats, abuse or loss (Khan, Muttakin &
Siddiqui¸2013). To conduct business in an ethical way, Weatherford International has
integrated the organisational policies with the Codes of Business conduct for making sure
that the suppliers comply with those and become acknowledged about the laws, policies and
principles.

26FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Based on the recommendations, the business should also commit to the international
human rights principles and policies according to the Universal Declaration of Human Rights
for creating a discrimination free workplace and a diversified workforce too. The employees
are needed to be treated with respect and dignity and must not be discriminated, further
provide them with the right wages according to labour laws as well as treat them equally from
every aspects.
The female workers should be provided with more scopes and opportunities to
support women empowerment and even make performance based pay mandatory rather than
treating male and female workers differently. It is also recommended to make sure that the
employees are provided with necessary training and development programs and proper
arrangements are made through investments by the shareholders. This would further facilitate
the acquisition of research and development scopes and opportunities, thereby, ensure
consistent innovation, faster production and delivery processes, quicker response time to deal
with the customers and managing better evaluation and control processes too (Flammer,
2013). The probable consequences are high morale of staffs and keeping them encouraged to
commit fully themselves towards the achievement of business goals and objectives.
It is also necessary to understand that the success of a business depends on quality of
the people working at the organisation. Thus, it is recommended for Weatherford
International to implement a Diverse and Inclusive program that should not only help in
attracting new talents, but also allow retaining the existing skilled workers to form a
diversified and balanced workforce. The company must also provide flexible working
conditions and create a god environment and culture that should enable the business to thrive
and sustain in the competitive business environment with ease (Weatherford.com, 2019).

27FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Conclusion
The report was prepared to discuss about the issues faced by the business organisation
named Weatherford International. The vision and mission of the organisation were based on
the shared values, which enabled the organisation to commit towards the achievement of
business goals and objectives though focusing on the different business aspects such as
opportunities’ management processes. The goals and objectives of the research were to
deliver best quality oil field services and at the same time, grab the scopes and opportunities
for sustaining in the oil and gas industry with ease and efficiency. From the analysis of
findings of the research, it was found that most of the respondents engaged in the survey
process provided positive responses, which proved that the company had acquired good
growth scopes and opportunities. The development of opportunities management process
further helped in facilitating the marketing techniques’ efficiency and even allowed the
company to attract more customers to generate higher revenue in business. Based on the
PESTLE framework, it was found that Weatherford International managed to consider the
rate of inflation, rates of interest, foreign exchange rates, which helped in obtaining good
rates of return on investments as well as facilitation formation good employment
opportunities for the people to work at the organisation. The company also focused on the
environmental measures to commit towards the achievement of sustainability goals and even
maintained an agile supply chain for making sure that the distribution of products and
services within the industry becomes easier. The company should draw in more investors to
make investments on the business to improve the technological aspects and prioritize on
research and development to enable innovation and even create a string workforce through
right recruitment and selection processes.

28FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
References
Agol, D., Latawiec, A. E., & Strassburg, B. B. (2014). Evaluating impacts of development
and conservation projects using sustainability indicators: Opportunities and
challenges. Environmental Impact Assessment Review, 48, 1-9.
Alvarez, S. A., Barney, J. B., & Anderson, P. (2013). Forming and exploiting opportunities:
The implications of discovery and creation processes for entrepreneurial and
organizational research. Organization Science, 24(1), 301-317.
Armstrong, G., Kotler, P., Buchwitz, L. A., Trifts, V., & Gaudet, D. (2015). Marketing: an
introduction.
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Baumgartner, R. J. (2014). Managing corporate sustainability and CSR: A conceptual
framework combining values, strategies and instruments contributing to sustainable
development. Corporate Social Responsibility and Environmental Management,
21(5), 258-271.
Beske, P., & Seuring, S. (2014). Putting sustainability into supply chain management. Supply
Chain Management: an international journal, 19(3), 322-331.

29FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Burlov, V., & Grachev, M. (2017). Development of a mathematical model of traffic safety
management with account for opportunities of web technologies. Transportation
Research Procedia, 20, 100-106.
Buytaert, W., Zulkafli, Z., Grainger, S., Acosta, L., Alemie, T. C., Bastiaensen, J., ... &
Foggin, M. (2014). Citizen science in hydrology and water resources: opportunities
for knowledge generation, ecosystem service management, and sustainable
development. Frontiers in Earth Science, 2, 26.
Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to
finance. Strategic management journal, 35(1), 1-23.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Chumaidiyah, E. (2014, January). The marketing mix strategy in influence to the competitive
advantage. In Proceedings of the 2014 International Conference on Industrial
Engineering and Operations Management. p (pp. 818-26).
Conforto, E. C., Salum, F., Amaral, D. C., Da Silva, S. L., & De Almeida, L. F. M. (2014).
Can agile project management be adopted by industries other than software
development?. Project Management Journal, 45(3), 21-34.
D. Banker, R., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to
more sustainable financial performance than a cost leadership strategy?. Management
Decision, 52(5), 872-896.
Egan, G. (2013). The skilled helper: A problem-management and opportunity-development
approach to helping. Cengage Learning.
Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases.
Nelson Education.

30FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Flammer, C. (2013). Corporate social responsibility and shareholder reaction: The
environmental awareness of investors. Academy of Management Journal, 56(3), 758-
781.
Hinterhuber, A., & Liozu, S. M. (2014). Is innovation in pricing your next source of
competitive advantage?. Business Horizons, 57(3), 413-423.
Jones, K. P., King, E. B., Nelson, J., Geller, D. S., & Bowes‐Sperry, L. (2013). Beyond the
business case: An ethical perspective of diversity training. Human Resource
Management, 52(1), 55-74.
Khan, A., Muttakin, M. B., & Siddiqui, J. (2013). Corporate governance and corporate social
responsibility disclosures: Evidence from an emerging economy. Journal of business
ethics, 114(2), 207-223.
Kouchaki, M., Smith-Crowe, K., Brief, A. P., & Sousa, C. (2013). Seeing green: Mere
exposure to money triggers a business decision frame and unethical outcomes.
Organizational Behavior and Human Decision Processes, 121(1), 53-61.
Langley, A. N. N., Smallman, C., Tsoukas, H., & Van de Ven, A. H. (2013). Process studies
of change in organization and management: Unveiling temporality, activity, and flow.
Academy of management journal, 56(1), 1-13.
Lee, J., Lee, M., Lee, S., Oh, S., Kim, B., Nam, S., & Jang, J. (2013). Development of
computerized facility maintenance management system based on reliability centered
maintenance and automated data gathering. International Journal of Control and
Automation, 6(1), 1-12.
Mohapatra, S. (2013). E-commerce Strategy. In E-Commerce Strategy (pp. 155-171).
Springer, Boston, MA.
Monczka, R. M., Handfield, R. B., Giunipero, L. C., & Patterson, J. L. (2015). Purchasing
and supply chain management. Cengage Learning.

31FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing
more profitably. Routledge.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Pagell, M., & Shevchenko, A. (2014). Why research in sustainable supply chain management
should have no future. Journal of supply chain management, 50(1), 44-55.
Pearce, J. A. (2013). Using social identity theory to predict managers’ emphases on ethical
and legal values in judging business issues. Journal of Business Ethics, 112(3), 497-
514.
Przytula, S. (2014). Talent management in Poland: Challenges, strategies and opportunities.
In Global Talent Management (pp. 217-235). Springer, Cham.
Qrunfleh, S., & Tarafdar, M. (2013). Lean and agile supply chain strategies and supply chain
responsiveness: the role of strategic supplier partnership and postponement. Supply
Chain Management: An International Journal, 18(6), 571-582.
Qrunfleh, S., & Tarafdar, M. (2014). Supply chain information systems strategy: Impacts on
supply chain performance and firm performance. International Journal of Production
Economics, 147, 340-350.
Reefke, H., & Sundaram, D. (2017). Key themes and research opportunities in sustainable
supply chain management–identification and evaluation. Omega, 66, 195-211.
Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm
value: The role of customer awareness. Management science, 59(5), 1045-1061.

32FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Shanafelt, T. D., & Noseworthy, J. H. (2017, January). Executive leadership and physician
well-being: nine organizational strategies to promote engagement and reduce burnout.
In Mayo Clinic Proceedings (Vol. 92, No. 1, pp. 129-146). Elsevier.
Stark, J. (2015). Product lifecycle management. In Product lifecycle management (Volume 1)
(pp. 1-29). Springer, Cham.
Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117.
Tarafdar, M., & Qrunfleh, S. (2017). Agile supply chain strategy and supply chain
performance: complementary roles of supply chain practices and information systems
capability for agility. International Journal of Production Research, 55(4), 925-938.
Theisohn, T. (2013). Ownership leadership and transformation: Can we do better for
capacity development. Routledge.
Weatherford.com. (2019). Retrieved from http://www.weatherford.com/
Winter, M., & Knemeyer, A. M. (2013). Exploring the integration of sustainability and
supply chain management: Current state and opportunities for future inquiry.
International Journal of Physical Distribution & Logistics Management, 43(1), 18-38.
Wisner, J. D., Tan, K. C., & Leong, G. K. (2014). Principles of supply chain management: A
balanced approach. Cengage Learning.

33FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Appendices

34FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Few of the Survey questions and results
Does the company use the opportunities management process wisely to facilitate new
marketing techniques?

35FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
–
Very likely
13.33%
2
–
Likely
33.33%
5
–
Neither likely nor unlikely
6.67%
1
–
Unlikely
20.00%
3
–
Very unlikely
26.67%
4
Total Respondents: 15

36FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Has it been the channel management aligned with the new technologies, Weatherford
International can refine products and services much more quickly and with
convenience?
Answer Choices – Responses –
–
Strongly agree
20.00%
3
–
Agree
20.00%
3
–
Neither agree nor disagree
13.33%
2
–
Disagree
20.00%
3
–
Strongly disagree
26.67%
4

37FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
TOTAL 15
The measurement of impact of marketing on the sales pipeline has further contributed
to higher traffic and more customer generation
Answer Choices – Responses –
–
Strongly agree
40.00%
6
–
Agree
40.00%
6
–
Neither agree nor disagree
6.67%
1
–
Disagree
6.67%
1

38FINAL RESEARCH PRESENTATION AND BUSINESS CASE DEVELOPMENT
Answer Choices – Responses –
–
Strongly disagree
6.67%
1
Total Respondents: 15