Final Strategic Recommendation for Woolworths

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Final Strategic Recommendation for
Woolworths

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Executive Summary
The report ideally reflects that Woolworths can effectively focus on the development of a new
product category like the healthy and quality product category for rightly meeting the needs of
Australian customers that are interested in gaining access to such products at lower prices.
Further, Woolworths is also observed to focus on developing fixed price structures for targeting
American customers for its quality products. Implementation and monitoring strategies are also
put in place for the two different strategic options undertaken by Woolworths for developing its
position along both the regional and the foreign markets.

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Table of Contents
Introduction......................................................................................................................................4
About Woolworths.......................................................................................................................4
Overview of the paper.................................................................................................................4
Market Size and Trends...................................................................................................................4
Financial and Corporate Performance.............................................................................................8
Strategic Options...........................................................................................................................12
Strategic options based on use of the Ansoff Matrix.................................................................13
Strategic options based on use of Porter’s Generic Strategies..................................................14
Final Recommended Strategy........................................................................................................15
Focus on development of healthy and quality products............................................................15
Generation of Fixed Prices........................................................................................................16
Implementation of the Final Strategy............................................................................................16
Implementation for marketing of health and quality product ranges........................................16
Implementation for marketing of the fixed prices policy..........................................................17
Monitoring and Control of Future Performance............................................................................17
References......................................................................................................................................19

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Introduction
About Woolworths
Woolworths operates as a large scale grocery retailer in the Australian market that focuses on
delivering high quality grocery and food products to customers at an effective value. It also
focuses on enhancing the level of consumer convenience through continually innovating on its
service and product offerings. Presently, the company works based on the employment of
201,000 team members that potentially serve around 29 million customers on an average weekly
basis. It also looks forward in developing an effective relationship with its farmers and supplier
communities (Woolworths Group Limited 2019).
Overview of the paper
The paper initially would focus on evaluating the market size and trends of the Australian
grocery retail market and also the corporate and financial performance of grocery retailer
Woolworths. It would also aim at highlighting the strategic options Woolworths can undertake
and the manner the same would be implemented and also the fashion in which the performances
would be monitored in such respect. The same is required to be undertaken for helping the firm
in developing an effective presence both along the regional and global retail markets.
Market Size and Trends
A survey report rendered by the IBISWorld reflects the market size of the grocery retail industry
based in Australia as $102 billion. The growing demands of Australian consumers of high priced
food products like that of organic fruits and also vegetables are taken to generate growth to the