logo

Assignment for Strategic Management ( SM )

   

Added on  2020-05-11

13 Pages2711 Words129 Views
Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the Student:Name of the University:Author Note:

1STRATEGIC MANAGEMENTExecutive Summary:The report is a discussion on a German Hypermarket chain store, Kaufland, planning to openits outlet in Australia. There is discussion on the market size and trends that the companyneeds to follow for ensuring a foothold in Australia. The report also describes the financialand corporate performance that the retail store must undertake in Australia. There report alsodiscusses about the strategic options of Kaufland in the Australian market. Further, the reportalso put forwards discussion on the final recommended strategy and its implementation. Thereport also describes about the monitoring and control of the future performance of the store.

2STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Market Size and Trends in Australia...............................................................................................3a. Market Size..............................................................................................................................3b. Key Trends...............................................................................................................................4Financial and Corporate Performance in Australia.........................................................................6Corporate Performance................................................................................................................6Financial Performance.................................................................................................................6Strategic Options in Australia..........................................................................................................7Final Recommended Strategy..........................................................................................................8Implementation of Final Strategy....................................................................................................8Monitoring and Control of Future Performance..............................................................................9Conclusion.......................................................................................................................................9References........................................................................................................................................9

3STRATEGIC MANAGEMENTIntroduction: The report gives an overview of a company named Kaufland opening its stores inAustralia. Kaufland is a giant hypermarket chain that entered the retail market of Australia.An analysis done based on the market size and trends followed by Kaufland in Australia. Thereport also puts forward the company’s financial and corporate performance in the Australianmarket. There is also discussion on the available strategic options for the company in theAustralian market. The report also mentions a final recommended strategy for the companyalong with its implementation. There is also a discussion on the monitoring and control of itsfuture performance in Australia. Market Size and Trends in Australia:a. Market SizeKaufland, part of Schwartz Group from Germany entered Australia’s fiercelycompetitive grocery market and plans to launch its first store on the fringes of Adelaide.Schwartz also owns a discount chain named Lidl and has been targeting a foothold in the $ 90billion plus supermarket sector of Australia (Armstrong et al., 2014). The new operation inAdelaide would be one of its flagship and inaugural store. With Kaufland, shopper inAustralia can have a vast and a completely new experience. This is because the companyplans to introduce stores in warehouse styles spread out over an area of 20,000 square meters,something unique compared to the traditional Woolworths and Cole stores that were less thanfifth of its size. Thus, Kaufland plans to bring in a new retail experience to its customers byintroducing close to about 60, 000 products that included various known brands. The

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Kaufland: Entry into the Australian Retail Market
|13
|3512
|65

Final Strategic Recommendation for Woolworths
|20
|3178
|157

David Jones Company Final Strategic Plan Reports
|14
|3775
|494

Strategic Management for Target in Australian Retail Industry
|10
|3228
|400

Market Expansion Strategies of Kaufland in Australia: A Strategic Management Analysis
|12
|3137
|387

Strategic Management for David Jones in Australian Retail Industry
|12
|2777
|129