Finance and Funding in the Travel and Tourism Sector
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This report explores the importance of costs, volume, and profit in decision-making for travel and tourism businesses. It delves into various pricing methods, factors influencing profit, management accounting information, financial statement interpretation, and funding sources for tourism development.
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Finance and Funding in the travel and tourism sector 1
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Table of Contents Introduction:................................................................................................................................................3 LO1 Understand the importance of costs, volume and profit for management decision making in travel and tourism:.................................................................................................................................................4 P1.1 Importance of costs and volume in financial management:.............................................................4 P1.2 Various pricing method used in Travel and Tourism Sector:...........................................................6 P1.3 Various factors influencing profit for travel and tourism businesses:..............................................7 Task2 (LO2, AC2.1, 2.2, M1, M2, M3, D1, D2, D3)..................................................................................8 LO2- Understand the use of management accounting information as a decision-making tool in travel and tourism businesses.......................................................................................................................................8 PowerPoint presentation:.........................................................................................................................8 P2.1 explains different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc. As your case study....................................................8 P2.2 assesses the use of management accounting information as a decision-making tool for Dalata Hotel Group plc.......................................................................................................................................8 Task3 (LO3, AC3.1, M1, M2, M3, D1, D2, D3).......................................................................................19 LO3 be able to interpret financial accounts to assist decision making in travel and tourism businesses:...19 P 3.1 interpretation of financial statement of Dalata Group Plc. based on a year ending 2016:.............19 Task 4 (LO4, AC4.1, M1, M2, M3, D1, D2, D3)......................................................................................25 LO4 – Understand sources and distribution of funding for public and non-public tourism development. .25 P 4.1 analyse sources and distribution of funding for the development of capital projects associated with tourism...........................................................................................................................................25 References:................................................................................................................................................30 2
Introduction: Adjustment of finance and funding is essential for any organisation to take proper decision related to investment, pricing determination & CVP analysis through finance & cost evaluation techniques. This report is going to be prepared to make proper consideration related to raising funds and identify resources for investment and funding for tourism and travelling sector. This report will also explain about essential requirements and application of various kinds of management information systems in the Travel industry to figure out future opportunities to avoid threats and hurdles and get long-term benefits. A proper assistance with management accounting process, cost, and profit and volume analysis will also be included in this assignment report to interpret the accurate relation between projected analysis and actual outcomes. In the second segment of this report, PowerPoint presentation will be briefly described to figuring out financial analysis of Dalata Group Plc. An accurate and reliable financial performance would be emphasized by Dalata Group Plc. Using its financial statements through proper financial management. 3
TASK 1 (LO1, AC1.1, 1.2, 1.3, M1, M2, M3, D1, D2, D3) LO1 Understand the importance of costs, volume and profit for management decision making in travel and tourism: Report: Introduction: It is necessary for the company to make the proper observation and evaluate different career opportunities in travel and tourism sector in order to grasp essential and important changes. The company has appointed Trainee business advisor to regulate and monitor those alternate process to figure out relation among pricing strategies, costing techniques and product volume relation. A relation among cost, volume and profit are known as CVP analysis that introduces relation with costing effects, pricing tactics and their impacts on the Carnival Corporation & Plc. business enterprises. P1.1 Importance of costs and volume in financial management: Solution: Importance of cost and volume analysis indicates essentials of products’ type and cost behaviour and allows a department to understand "how this would be related to the volume activity in business activity and promotion. Such understandings will help the managers and business entities to observe future requirements and measure proper assessments to manage risk and make the decision. Cost behaviour:costs can be categorised as: Fixed cost: fixed costs are those cost which remains constant and fixed with the changes occurred in the volume of production activity. Fixed cost always remains similar irrespective of the level of business production activity but it raises the level of inflation rises. Such rates (fixed costs remain same with the range of output level but a company needs to increase sales beyond capacity range to meet new capacity and output level (Georgiev, 2017). 4
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Variable costs:variable cost can be taken as the changeable cost that varies fluctuation with the changes in the level of activity. In several cases, it is said that when higher level if production activity may lead towards better pricing techniques regarding purchasing activity to improve economies of scale, a variable cost may going to be raised. If tourism sector tries to sell out more harbour cruises, a company has to put additional vessels and adjustments, increase the number of staffs, material stock to operate vessels properly. It will increase the variable costs of the Carnival Corporation & Plc. Company (Chetthamrongchai, 2014). Importance of cost behaviour in Carnival Corporation & Plc.: Cost measurement:cost behaviour is based on cost-benefit analysis. Travel and Tourism Company is allowed to make the proper adjustment to their finical records. Cost-benefit analysis helps them to figure out the actual future requirement of the company and recognise financial threats and hurdles to avoid them in near future. Forecasting decision:cost structure relies on common uses and behaviour of variable and fixed cost. Cost analysis makes company able to take proper decision related to future. It helps Carnival Corporation & Plc. to reduce their wastages and costs of non-value projects so that proper decision could be taken related to cost – revenue relation and profit maximisation (Georgiev, 2017). Importance of volume behaviour: Break-even analysis: break-even point analysis is the activity in which revenue actually equals to the total cost. It shows that deadline or point where there would be no profit and loss. At this level, the sales volume of produced items equals to total volume expenditure. Economies of scale: it is the major component of volume recognition. A declining in cost per unit for raised production, operated through operational efficiencies. Economies of scale are determined an accomplished due to increment in production activity and cost of each unit and produced additional items falls (Kim, 2015). 5
P1.2 Various pricing method used in Travel and Tourism Sector: Proper and effective pricing moves taken by Carnival Corporation & Plc. Travel and Tourism Company on time could allow them to determine prices and sales profit perfectly. There are various pricing tactics given below which will help in describing firm’s actual pricing strategy: 1.Penetration method: penetration pricing is the tactics to determine prices at starting and the low level when business is going to be started. Travel agency tries this method due to determining the lower competitive level at market value. 2.Pricing skimming: pricing skimming tactic is used to set related prices of the products and reduce prices with the market demand. In the other words in these tactics prices of the products are changes based on actual market surplus. 3.Cost-plus pricing: cost-plus pricing is a tool which is used the travel sector to fix and cover market surplus and more customers. It is basically good for small business enterprises to make their pricing strategies more competitive. 4.Marginal cost pricing: marginal costing technique is determined as changes in total cost which are increased with the quantity of additional produced per unit. Such cost is figured out with the additional production of an item. 6
P1.3 Various factors influencing profit for travel and tourism businesses: Profit is the economic factor for the corporate field that indirectly fixes the company's market position on the basis of their profit measurement. There are specific factors that impact profits of travel and Tourism Company: Seasonal changes: profit measurement changes with the changes in seasonality. Preferences and demand change with the changes in seasonal views that affect and give various challenges to the travel and tourism company. At the time of off-season packages, holiday hotel bookings and much more affected by seasonal changes and travel agencies have to face many more problems through these fluctuations and profit get declined due to off-season packages. Political changes: political changes mean changes in political behaviour, trends, rules and regulations. Sometimes political instability disturbance creates negative impacts on customer’s mind which reduce the number of the visitors' arrival. If the company is able to move on and make proper strategies against such changes company could survive in the market otherwise visa-versa. Economic changes:economic changes mean changes in economic trends, choices, preferences, habit and changes and economic market's demands. Customers change their demand and attitude due to such changes. If visitor's arrival is being increased in such situation company can able to increase their profit through attracting more customers. Sometimes changes in interest rate foreign exchange rates and changes government policies may also impact the growth of profit of travel sector (Kozak, 2014). Conclusion: This report has been explained about profit affecting factors, CVP analysis and relation and importance of cost and volume in the tourism and travel sector. Various kinds of pricing methods are also been described in this report to evaluate perfect pricing method for carnival Plc. (Navaneetha & Punitha, 2017). 7
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Task2 (LO2, AC2.1, 2.2, M1, M2, M3, D1, D2, D3) LO2- Understand the use of management accounting information as a decision-making tool in travel and tourism businesses PowerPoint presentation: P2.1 explains different types of management accounting information that could be used in travel and tourism businesses using Dalata Hotel Group plc. As your case study P2.2 assesses the use of management accounting information as a decision-making tool for Dalata Hotel Group plc. 8
Slide notes: Management accounting is a study of planning organizing, interpreting and executing such strategies to improve the financial performance of the travel sectors. Dalata group handles two 9
brands Clayton and Maldon. Adapting MAI will allow a company to realize their actual performance growth and profit. Budgets, variance analysis and MIS forecasting and financial statements are major management accounting information that helps Dalata Group to measure their productivity and profitability level and make the proper decision. Slide notes: As shown in the above slide, financial statements are prepared to transact and records all financial documents and data of company's business activity to measure financial growth and performance. Above shown figures in the financial statement of the company shows changes in equity. Above shown figures describes company's growth and changes in equity debt relation due to changes in business activity (Siyanbola, Tunji, 2012). 10
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Slide notes: In the context of above data given in Dalata hotel balance sheet describes accounting information related to changes in assets and liabilities formation from 2015 to 2016. In 2016 total recorded assets was 785,920 and in 2016 it was 754,044 which shows dissolution of assets. Total recorded liabilities were 785,920 with total equity relation 494,600 in FY16. 11
Slide notes: In the context of above data given in Dalata hotel cash flow statement this management information includes detailing of funds flow and cash flow generated from operation for Dalata group Plc. In the year of 2015, cash flow from operating activities was 12,067 and in 2015 it was 15,526 that were recorded as loss. Total cash and cash equivalent was 43,388 which was lower than 2015 128,499. 12
Slide notes: Budget expenses are used to create and handle budgeted figures of company's performance. It helps the Dalata group to itemize expected income and expenses. Dalata Company prepares budgeted expenses to ensure management of production, sales and purchasing activities. 13
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Slide notes: Management accounting systems are software which is customized the database to measure the financial records and performance of the company. It is medium of examining and monitoring financial statements to regulate financial activities as regular basis. These systems are transaction processing systems, operation information systems and decision support systems. 14
Slide notes: In the above slide, it is described uses of management accounting systems in Dalata group. Dalata Company applies ICT technology and DSS systems to use updated technology and set better prices for their products. Decision support systems are used to motivate company in improvingtheirfinancialperformancethroughmanagingsales,purchasesandmarketing activities. 15
Slide notes: MIS is taken as the decision-making tool. It is techniques that allow a company to forecast, interpret, measures financial transactions and helps in making decision-making process. It is the study of classifying, organizing, adopting and executing financial laws, norms and strategies to avoid future threats and coordinating with market demands (Hanifi and Taleei, 2016). 16
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Slide notes: MAI as forecasting: in the above slide it is described uses of MAI as the forecasting tool. MAI allows the company to measure their performance and take forecasting decision accordingly to increase productivity and profit maximization. 17
Slide notes: In the above slide, it is observed that management accounting systems are used to make proper revision and analysis related to cost and revenue relation. Dalata Group uses MAI to prepare trend line analysis as the decision-making tool to regulate the internal management and prepare financial and annual reports. MAI is used also to determine prices of products and services of a company. Dalata group use Mai to set prices to increase profit growth. It helps the company to achieve organizational goals after setting prices (Sharifpour, et. al., 2014). 18
Task3 (LO3, AC3.1, M1, M2, M3, D1, D2, D3) LO3 be able to interpret financial accounts to assist decision making in travel and tourism businesses: P 3.1 interpretation of financial statement of Dalata Group Plc. based on a year ending 2016: Solution: Presentation of a report using a financial statement of Dalata Group and Ratio analysis: Introduction: Dalata group Plc. is the famous hospitality group which supports their management team by doing proper management through Management accounting information. Financial statement of Dalata Group contains all information related to changes in equity, debt-equity relation, solvency factors, profitability factor and an activity factor of the company which indicate company's final performance and position. Interpretation: 1.Liquidity ratio: 19
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Analysis: Liquidity ratio indicates company liquidity position and allows a company to understand how to meet their short-term obligations on time. As per above ratio analysis, it is said that company is able to meet its short-term obligation ideal liquidity and the current ratio is 1.1 and 2.1 respectively. A company is able to possess that position to measure its liquidity position (Chetthamrongchai, 2014). 2.Profitability ratio: Analysis: profitability ratios include gross profit ratios, net profit ratios, operating cost and profit margin growth analysis. Such calculations allow the company to know its regular and general capacity and ability to increase profitability and earnings. Above analysis, indicates return on capital assets is more favourable to the company that shows company's normal status of profit performance 20
3.Debt ratio: Analysis: this ratio represents solvency ability of the Dalata group: Debt-equity ratio: debt ratio//total equity Interest coverage ratio: debt of company/ total assets These kinds of ratios are basically cover actual debt and equity relation of the company. That shows 4.Operating performance ratio: 21
Analysis:above analysis of company’s operating activity indicates that company’s performance operating cycle is calculated to reduce operational trade performance and cost of the business, through this analysis Dalata group is able to manage its work. This ratio explains actual company's capacity of meeting long-term obligations and financial requirements to enhance productivity and maintain the level of work operating cycle. 5.Cash Flow Indicator Ratios: Analysis: Above ratio analysis of cash flow from operation shows actual company's performance that increased in 2016. Cash flow indicator ratio describes that company financial growth has been increasing in 2016 but cash flow has been declined in last two years. A company requires making proper adjustment related to adjust their cash flow from investments (Chetthamrongchai, 2014) 22
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Interpretation: Above total analysis shows company actual financial position in the market. Through overall ratio, it is concluded that company is able to avoid its future hurdles and threats to control negative changes in the business. Changes in equity, gross margin are positive and profitable for the company. Dalata group needs to control over uses of working capital and cash outflows in a precise way to enhance productivity and proficiency level. Conclusion: Ratio analysis measure company actual position and financial status to analyse and make proper adjustments related to cash flow statements, solvency, liquidity and profitability position. This report concludes Dalata group performance through using financial analysis of company annual reports including cash flow statements, changes in equity statements, balance sheets and P&L account of the company. 23
Task 4 (LO4, AC4.1, M1, M2, M3, D1, D2, D3) LO4 – Understand sources and distribution of funding for public and non-public tourism development P 4.1 analyse sources and distribution of funding for the development of capital projects associated with tourism. Title:-Allocationof funding for public & non- publictourism development Privateornon-public sourcesanddistributionof funds for capital projects: Angelfunding:thisisthe major funding alternative that providesrightstothe substantialshareholdersor thoseshareholderswhoneed capital or additional funds to settheirbusiness.These shareholders a renown as angel capitalholdersandangel investors. Seed capital: Conclusion: Thisleafletprovidesreader knowledge about various funding resources for the development of capital projects related to public andnon-publictourismsector. This reading has also included publicandnon-publictourism alternativeforraisingfunds. Thesearemajorsourcesthat allow the company to invest in capitalprojectstodevelop tourismsustainablegrowth (Blanke and Chiesa, 2013). 24
seed capital comes under those alternate resources of capital in whichshareholderhasjust establisheditsnewbusiness entitiesinthemarket,these sources are more comfortable for new capital or shareholders to raise their funds. If investors do not prefer to invest more additionalfundssothis fundingresourceisnot preferable for those investors (Adeyinka-Ojo, et. al., 2014). Venture capital: Venturecapitalisthemajor resourcesforprivatetourism agenciestoregulatetheir investment policies and make properadjustmentrelatedto theunquotedorganisation. Thisis highly preferablefor that investor who wants to take highriskandproportionof strong and higher rate of return form investment and additional spending(Adeyinka-Ojo,et. al., 2014). Invoice discounting: Invoicediscountingisthe methodinwhichinvestoris ready to apply invoice in the form of security process from Introduction: Capitalprojectsneed development for the proper management of public and non-public tourism sectors. Publicandnon-public tourismindustrylaunches many schemes to organise and manage capital projects perfectly.Forteffective maintenanceoffunds tourism sector should find alternate sources of raising funds so that distribution of additionalspendingcould become easy. This reading willexplainanddescribe various public schemes and adjustmentsforfunds throughnon-public tourismorganisationto discover new resources of fundsanddistributionto developcapitalprojects (Blake, et. al., 2017). .Explanation: - Sources and distribution offundingforpublic developmentoftourism capital projects: Ministry tourism funds: MTFisthemajor 25
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componenttoraisefunds forthedevelopmentof tourismsectorthrough governmentsupport.It providestourismsubsidy forlocalcommunitiesto make the proper adjustment ofadditionalspendingin thetourisminfrastructure (especiallywaterand sewerage)forsustainable growth of capital projects suchasrailwaypath projects,environment improvement etc. Tourismgrowth partnership: The prime minister of the UK has released criteria in June2014forthe implication of funds from suchTourismGrowth Partnership for growth, the initiative aimed to sustain and boost new innovation related to productivity and efficiencylevelofthe tourism sector. This is the major investment source of tourismdevelopmentfor providingsupportto innovativeandcapital theiroutstandingcustomers. Thisismediumofraising capital and funds at that time companyhasnooptionand board of directors are not able to retain their earnings for a long time (Page, 2014). 26
projects of tourism such as integratedBridleways developmentand improvement(Blankeand Chiesa, 2013). Environmental sustainabilitytourism funding: Fundingforsuitable tourismisoriginatedin 2009 by UK government to help tourism businesses at theregionallevelto improveenvironmental sustainability.Itissuch kindsofafundingtool establishedinupto10 local areas to support local tourismoperatorsand motivatethemtoexecute andinnovativeplansand invest innewprojectsto developcapitalprojects suchasaprovisionof secure cycle storage (Page, 2014). 27
Conclusion: This assignment concludes with CVP analysis and importance of cost, volume and profit to interpret pricing techniques, management accounting information and liquidity position of Dalata Group. This report has provided knowledge with the readers to interpret and examine company financial performance. Dalata Group is working in Hospitality sector that wants to measure its financial performance and position status in the market. For this, the report has included financial analysis and interpretation related to the ability of the company. This assignment has been provided proper analysis, recommendation and overview of various situations so that Dalata could be able to retain customers to enhance their productivity. At the end of the report, the leaflet has been prepared to describe various alternate resources of public and private funding to develop tourism capital projects (Chaperon, 2017). 28
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13.Page, S.J., 2014.Tourism management.Routledge. 14.Sharifpour, M., Walters, G., Ritchie, B.W., and Winter, C., 2014. Investigating the role of priorknowledgeintouristdecisionmaking:Astructuralequationmodelofrisk perceptions and information search.Journal of Travel Research,53(3), pp.307-322. 15.Siyanbola, Tunji, T., 2012. Accounting information as an aid to management decision making.International journal of management and social sciences research (IJMSSR) ISSN: 2319-4421 volume 1, no. 3, 30