This assignment presents a comparative analysis of the financial performance of two prominent British retail companies: Debenhams Plc and Marks & Spencer Plc. The analysis utilizes several key stock market performance ratios to evaluate their profitability, dividend policies, and market valuations. These ratios include Earnings Per Share (EPS), Dividend Yield, Dividend Payout Ratio, and Price-to-Earnings (P/E) ratio. Data for these ratios is provided for the years 2012 to 2016, enabling a trend analysis of each company's financial health.