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FINANCIAL ANALYSIS MANAGEMENT AND ENTERPRISE TABLE OF CONTENTS INTRODUCTION

   

Added on  2020-10-05

18 Pages3819 Words425 Views
FINANCIALANALYSISMANAGEMENT ANDENTERPRISE

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................31. Financial strength and weakness.............................................................................................32. Representing CSR section of both organizations of last two year and stating its findings...13CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17

INTRODUCTIONFinancial analysis is very important aspect for every organization. The present case isgiving brief scenario two huge giants of industry such as Samsung and Apple in context ofprofitability. The present report is giving brief discussion about critical awareness,comprehension of business and its prospects related to future. Further it has identified organisedand critically analysed its financial information with well structured format. In the context ofsame series various innovative ideas on basis of understanding has been explained by addressingkey problems and theories mentioned in corporate financial management. Further it hasdisplayed capability for evaluating business issues which are very complex for formulatingvarious concepts on basis of judgement. It has articulated financial strength and weakness ofboth organizations Apple Inc and Samsung Ltd with ratio analysis. Last but not least, conclusionand recommendations has been provided in independent manner according to analysis which isinformative along with critical appraisal.1. Financial strength and weaknessIn the present era, it is becoming very hard for choosing Samsung or Apple asthey both are equally flawed as brand which is ignored in unfair aspect. There are variousarguments, which are well made and acceptable in context of high performance phones ofSamsung and Apple. As in 2018, Samsung had lost its flagship due to fundamental dullness and lack ofephemeral compelling reasons. However, it had got high brand image which is obscuringeverything as it is known as world of Android which is everybody's first choice. SamsungElectronics is committed for raising level of global community and it delivers groundbreakinginnovations, which are enhancing daily lives of people (Apple vs Samsung phones, 2018). It is an inspiring world and shaping future with different transformative technologies andideas, which are providing power to people for discovering innovative experience such assmartphones, digital appliances, LED solutions, wearable devices and memory. Applemanufactures, design and markets mobile communication and various other and most importantis applications of third party digital content. It operates in context of selling and deliveringspecific digital content and application via iTunes store.

To identify its financial strengths and weaknesses, various measures are adopted asmentioned below. By observing Apple and Samsung's different financial sources, variousprofitability ratios are calculated. Before tracking profitability indicator, its current asset andliquidity are traced of four years from 2014 to 2017.Company(Current Assets)2014201520162017Samsung101782044110328582121939593129949219Apple6853189738106869128645It can be interpreted that both companies are able to increase their current asset from yearto year, which is also clearly viewed by a graph stated below. In the same series, financial ratiosare calculated for Apple Inc and Samsung Ltd as they both are huge competitors in the sector oftechnology.2014201520162017020000000400000006000000080000000100000000120000000140000000SamsungIllustration 1: Samsung's current asset (2014 - 2017)

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