Financial Management And Financial Analysis

Financial Management

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Executive Summary
The main aim of this report is to understand the concept of financial analysis. In this paper,
James Halstead Plc. has been taken into consideration to evaluate the financial performance. As
per the Economic factor, GDP is the macro factor or competitors are the micro factor that has a
positive or negative impact on the organization. According to ratio analysis, it is estimated that
the financial position of the company is strong in terms of generating the profit or collecting the
amount. The company pays the obligation amount in large time that affects its business. At the
end, it is suggested that the company has to focus on its paying days, invest in current assets and
the uses of equity properly for future success in business.

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Contents
Introduction......................................................................................................................................3
SWOT Analysis...............................................................................................................................3
Ratio’s Analysis...............................................................................................................................5
Importance of Ratio’s......................................................................................................................7
Stakeholder risk.............................................................................................................................12
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................15

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Introduction
Financial analysis is the procedure of analyzing, summarizing and evaluating the financial
position of the organization. It is required for the companies to determine the financial situation
with the help of different tools or techniques such as Ratio analysis, horizontal analysis, vertical
analysis and the others (Schroeder, Clark, and Cathey, 2019). In this paper, the discussion is
based on the topic “financial analysis”. In this report, economic factors will also be discussed
that impact the business of the organization. In this report, ratio analysis will be used to evaluate
the financial performance of the firm. James Halstead plc has been taken into consideration to
determine the financial position. James Halstead plc is a manufacturing and distribution
company of flooring products. It manufactures the wide range of brands in commercial, contract
and consumers flooring (James Halstead Plc., 2019).
SWOT Analysis
Strength
 It has good brand image in its industry.
 High experience to operate the business
by providing high quality services.
Weaknesses
 Competitors are the main weakness of
the company.
 New technology is also a weakness as it
has to update with new technology.
Threat
 It has been found that there are
numerous companies that provide the
similar services to consumers in the
Opportunities
 It has been seen that the economy of
United Kingdom is strong as the GDP
per capita of the nation is 39,720.44

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similar industry. The main competitors
of the company are James Fishers and
Sons, Severfield Plc., Tyman Plc.,
Marshalls Plc, and the others.
USD; GDP growth rate is 1.8% annual
changes (Trading Economics, 2020).
The willingness of consumers has been
increases to purchase the product. It has
the opportunity for the company to
expand the business with new products.
Macro Factors
(Source: Trading Economics, 2020)
According to this curve, it has been seen that the GDP of the economy has been growing
continuously.

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(Source: Financial Times, 2019).
According to above table, it has been found that there are various companies above James
Halstead Plc. who provides the similar services. It has been found that James Halstead Plc. faces
the threat of competitors as it stands at the fifth position in the industry. It reduces the demand of
consumers towards the company’s product (Financial Times, 2019).
Ratio’s Analysis
Ratio's Analysis of James
Halstead plc 2017 2018 2019
Return on Capital employed Operation Profit
4728
4
4714
8
4837
4
Capital employed (total assets -
current liabilities)
1360
03
1444
07
1532
58
35% 33% 32%
Profit Margin Net Profit 3651 3670 3779

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0 8 2
Net Sales
240,7
84
2495
10
2530
38
15% 15% 15%
Current Ratio Current assets
157,0
60
1547
86
1717
73
Current liabilities
6454
3
5260
9
6245
7
2.43 2.94 2.75
Trade Receivables days Trade Debtors
28,49
6
28,31
5
2900
0
Revenue *365
240,7
84
249,5
10
253,0
38
43.20 41.42 41.83
Trade Payables days Trade Payables
41,30
9
32,61
0
41,97
1
Cost of Sales*365
1359
74
1449
93
1442
36
110.8
9 82.09
106.2
1
Efficiency Ratio Non-interest expenses 791 585 444

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(Operating income-loss loan
provisions)
3651
0
3670
8
3779
2
7.91 5.82 4.29
(Source: Yahoo Finance, 2019)
Importance of Ratio’s
Return on Capital employed:
Return on Capital employed is an accounting ratio which is used to examine the profitability of
the company by using the capital. It is necessary for the company to determine that where it uses
the amount of capital to generate the revenue. The higher ROE ratio of the company states that
the company uses the shareholders money more effectively to enhance the financial
performance. It is required for the company to evaluate the effectiveness of uses of funds so that
it uses funds properly and effectively. It is also beneficial for the investors to get the information
for investing in the company (Schroeder, Clark, and Cathey, 2019).
By evaluating the return on capital employed ratio, it has been seen that the percentage of return
on capital employed has been decreases from the previous year’s such as 35%, 33%, and 32% in
the year 2017, 2018 and 2019 respectively. It is observed that the percentage of return on equity
is good for operation as 20% of return on capital employed is considered as profitable. But it has
been found that the percentage of return on capital employed has been decreases which states
that the capacity to provide the return to shareholders is also decreasing. The decreasing ratio of
capital employed reflects that the company is not able to generate profit due to which it is not
able to provide the good amount of return to its shareholders. As it does not gives the return to

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shareholders due to which they are not investing in the company. The less number of
shareholders states that the company has less amount of investment due to which it is not able to
expand the amount in business activities (Johnston, 2018).
Net Profit Margin
Net profit margin ratio measures the profitability in order to generate the profit by using sales.
The company has to examine the net profit margin ratio to evaluate the volume of sales from
which it generates the sales. Each and every year, the company has to upload its financial
position according to financial data on website and net profit margin ratio helps to evaluate the
success of business. This ratio contains the net profit after all the deduction such as sales
allowances which is beneficial for the company in order to control the expenses to enhance the
financial position (Accounting Tools, 2019).
It has been evaluated that the company profit margin ratio is constant in all the three years such
as 15% in all last three years 2017, 2018 and 2019 respectively. The amount of net profit has
been increases with the increasing amount of net sales in the past three years such as the amount
of net profit are 36510 , 36708, and 37792 and the amount of net sales are 240784,
249510 and 253038 in three years 2017, 2018 and 2019 in respective manner. It states that the
company profit has been increases with the low margin due to increasing the volume of sales
with the increasing profit margin. It is beneficial for the company as the percentage of net profit
is constant as it does not decrease. Although, the perfect net margin is 10% or above from it is
considered as excellent net profit margin percentage that is why; the 15% percentage of net profit
margin reflects that the company financial position is strong (O'Hare, 2016).
Current Ratio

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Current Ratio is a liquidity ratio that determines the organization ability to pay short term
liabilities. It is important for the company to pay the short term expenses for smooth operations
in daily basis activities. The company pays the short term expenses by using the current assets
but it is required to evaluate the ability to pay the expenses that can possible by calculating the
current ratio. Current ratio helps to compare with all current assets to its current liabilities and
also compare the volume of cash which is beneficial for the company to maintain its liquidity
position (Clear Tax, 2018).
According to the calculation of current ratio, it is estimated that the current ratio of the company
has been fluctuated in three years. The amount of current assets has been fluctuated in three
years such as 157060, 154786 and 171773 in 2017, 2018 and 2019 respectively. From 2017 to
2018, the current ratio has been increases due to increasing current assets and decreasing current
liabilities but from 2018 to 2019, the current assets of the company has been increases with the
increasing current liabilities due to which the current ratio has been decreases. The current ratio
of the company states the strong liquidity position in order to pay the short term obligations as
the amount of current assets is high as compare to current liabilities. Although, the current ratio
is decreasing but still it has the capacity to pay the amount of current liabilities (DeFusco, et. al,
2015).
Trade Receivables days
Trade receivables days define the number of days in which the company collects the money from
creditors. The efficiency of the company has been determined by collecting the amount in few
days. This ratio helps to maintain the efficiency of the company in order to pay the liabilities or
to operate the business smoothly by paying all expenses. It helps to build the relationship among

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the suppliers in order to pay all the expenses or bills in minimum days. It is essential for the
company to evaluate the ratio for building the relationship with suppliers that directly helps to
operate the business for long term (Akers, 2019).
As per the evaluation of ratio, it has been found that James Halstead Plc. collects the money from
debtors in 43.20, 41.42 and 41.83 days in the past three years in 2017, 2018 and 2019 in
respective manner. The ratio states that the company collects the receivables amount in few days
as the number of days has been decreases continuously. It is good for the company to collect the
amount in fewer days as it helps to pay the liabilities amount in very short period of time. The
efficiency ratio of the company is marinated due to collecting the amount in few days. The
company can pay the liability amount but also use this money to pay the expenses (Robinson,
2020).
Trade Payables days
Trade Payable Days determine the days in which the company pay the liability amount. This
ratio helps to determine the payable days in order to estimate the efficiency. It is required for the
company to estimate the efficiency in order to develop its brand image. Apart from it, it is also
necessary for the company to build the strong relation with the suppliers or creditors to operate
smoothly in the market. It can be possible for the company when it pays the amount to creditors
in few days. By evaluating this ratio, the company can also measure its efficiency that helps to
gain the competitive advantage (CFI, 2019).
Trade Payable Days ratio of the company states James Halstead Plc. pay the amount of
obligations in 110.89, 82.09 and 106.21days in the past three years 2017, 2018 and

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2019. The trade payable day’s ratio of the company has been fluctuated from the previous years.
From 2017 to 2018, the paying amount has been decreases from 110.89 to 82.09 days due to
decreasing the trade payables but in 2019, the company pays the amount in 106.21 days which is
more as compare to the last years. As the company collects the amount in few days and pay in
large days helps to maintain the cash in hand which is beneficial for operating the business
effectively by paying the daily routine expenses. But paying the amount in large days affects its
brand image in terms of relation of building relationship with the suppliers. If the suppliers do
not get the money on time then the relation with the company has been affected (Gupta, 2016).
Efficiency Ratio
Efficiency Ratio measures the time of the company to pay the interest expenses by using the
operating income. This ratio has been evaluated by dividing the company earnings before interest
and taxes by the company interest expenses. It has been found that the interest expenses is the
obligation for the company which is required to pay on the borrowing amount on time but if the
company fails to pay the interest expense amount on time then it can face the challenges. It is
essential for the company to pay the interest amount on time and this ratio helps to measure the
recovery time that is why; it is necessary to evaluate this ratio for business (Finance
Management, 2019).
As per the evaluation of efficiency ratio of James Halstead Plc, it has been determined that the
company pays the interest expenses in few days as its financial position is improving. The
interest expenses ratio of the company has been decreases 7.91, 5.82 and 4.29 times in 2017,
2018 and 2019. It states that the company pays the amount of interest expenses in few days
which is also decreasing in three continuously years. It has estimated that the company capability

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of generating the profit has been increases and the amount of net profit has been increases with
the increasing amount of net sales. The evaluation of this ratio depicts that the company financial
position is strong due to which it is able to pay the interest expenses.
Stakeholder risk
Suppliers
It is observed that the suppliers has the risk to provides the raw material and services to the
company as it is loss loan payment has been increases. The efficiency of the company has been
decreases.
Employees
Employees of the company also have a risk as the company earns the profit with the constant
margin that may affects their remuneration policy and increases termination risk.
Recommendations
As per the above discussion, it has been seen that James Halstead Plc. pays the liability amount
in more days due to which its brand image has been affected. Apart from it, their relationships
with the suppliers or creditors are also affected. It is recommended that the company has to pay
the amount of obligations on time instead of paying later (Chen, Ong, and Hsu, 2016).
It is calculated that the company return on capital employed ratio has been declined with the
continuous three years as the company is not able to use the equity more effectively. It is
suggested that the company to use the equity amount effectively with the different techniques
such as controlling the expenses by preparing budgets. It is also suggested that it has to pay the

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amount to shareholder as per the amount of net profit so that the shareholder encourage to invest
in the company. Increasing investment amount helps to enhance the financial position in the
market (Monahan, 2018).
As per the above discussion, it has been determined that the company current ratio has been
fluctuated in every year due to which its liquidity position has been affected. The increasing
amount of current liabilities of the company decreases the liquidity position which is not
beneficial for its capacity to pay the short term or long term obligations has been reduces. It is
suggested that the company has to invest in current assets instead of fixed assets so that the
amount of current assets is too high as compare to the amount of current liabilities. The
increasing amount of current assets increases the capacity of the company to pay the current
liabilities. It directly enhances the liquidity position of the organization which is beneficial for it
in terms of operating the business smoothly in daily basis (Storey, Keasey, Watson, and
Wynarczyk, 2016).
Conclusion
From the above analysis of this report, it is concluded that the financial position of James
Halstead Plc. is strong as it operates the business effectively. In this paper, the impact of
economic factor has been determined. According to the analysis of the economic factors, it is
observed that the competitors affect its business and economy of UK is strong due to which the,
it can easily operates the business in the market. The ratio analysis of the company also has been
done to determine the financial position. As per the analysis, the company financial position is
strong but its pays the liability in large days which affects its brand value. Its amount of current

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liabilities has been increases due to which its liquidity position has been affected. It is suggested
that it has to pay the amount or to invest in current assets to improve the financial position.

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References
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https://www.accountingtools.com/articles/what-is-net-profit-margin.html [Accessed
15/2/2020].
Trading Economics. (2020) United Kingdom GDP. Available From:
https://tradingeconomics.com/united-kingdom/gdp [Accessed 15/2/2020].
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https://smallbusiness.chron.com/importance-accounts-receivable-ratio-52542.html [Accessed
15/2/2020].
CFI. (2019) What is Days Payable Outstanding?. Available From:
https://corporatefinanceinstitute.com/resources/knowledge/accounting/days-payable-
outstanding/ [Accessed 15/2/2020].
Chen, P.H., Ong, C.F. and Hsu, S.C. (2016) Understanding the relationships between
environmental management practices and financial performances of multinational
construction firms. Journal of cleaner production, 139, pp.750-760.
Clear Tax. (2018) Liquidity Ratio, Formula With Examples. Available From:
https://cleartax.in/s/liquidity-ratio [Accessed 15/2/2020].
DeFusco, R. A., McLeavey, D. W., Pinto, J. E., Runkle, D. E., and Anson, M. J. (2015).
Quantitative investment analysis. John Wiley & Sons.

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https://efinancemanagement.com/financial-analysis/efficiency-ratios [Accessed 15/2/2020].
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https://markets.ft.com/data/equities/tearsheet/profile?s=JHD:LSE [Accessed 15/2/2020].
Gupta, A. (2016). Financial Accounting for Management. Pearson Education India.
James Halstead Plc. (2019) About Us. Available From:
http://www.jameshalstead.com/about-us/ [Accessed 15/2/2020].
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https://smallbusiness.chron.com/effect-liabilities-share-equity-company-10659.html
[Accessed 15/2/2020].
Monahan, S. J. (2018). Financial Statement Analysis and Earnings Forecasting. Foundations
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O'Hare, J. (2016). Analysing financial statements for non-specialists. Routledge.
Robinson, T. R. (2020). International financial statement analysis. John Wiley & Sons.
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Storey, D.J., Keasey, K., Watson, R. and Wynarczyk, P. (2016) The performance of small
firms: profits, jobs and failures. Routledge.

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Yahoo Finance. (2019) James Halstead plc (JHD.L). Available From:
https://uk.finance.yahoo.com/quote/JHD.L/financials?p=JHD.L [Accessed 15/2/2020].