Ethical Business Practices in a Restaurant

This assignment delves into the crucial role of ethics in the restaurant industry. It examines how ethical conduct benefits both customers and employees, highlighting the importance of fair trading practices, transparent communication, and respectful treatment of staff. The text provides a framework for implementing ethical principles in a restaurant environment, emphasizing its positive impact on reputation, employee morale, and overall business success.

Autumn 2017 First-sit Portfolio
Effectiveness in the Business World
(EBWO3001)
Student Name:
Student Number:
Lecturer Name:
EBWO3001 | Effectiveness in Business World 1
Assessed Learning Outcomes:
1. Demonstrate an understanding of the concept of the organisation and the
environment in which it operates, including determining the competitive
advantage for an organisation.
2. Identify and analyse organisational operations, responsibilities
3. Discuss the needs of the consumer and people who work in a business.
4. Recognise a range of issues related to business and how they interlink.
5.

As a requirement for the completion of this portfolio, you should first decide
on a type of business you have or would potentially like to start up in the
future (e.g. restaurant, shop, service etc.). Your answers to the tasks below
will relate to this business.
Week Contents (350-400 words per task) Page Learning
outcomes
Week 2-3 a. Briefly describe the nature of business you
have or might like to have in the future.
b. What are the advantages and disadvantages
of owning your own business?
c. In what ways could PESTEL be useful in
planning your start-up business?
3 LO1/4
Week 4-5 a. In what ways can ‘globalisation’ have an
impact on your business? Discuss two
examples.
b. What suitable technology would your
business use and how would it improve the
operations of the business?
4 LO1/2
Week 6-7 a. Briefly identify who your ‘customer’ is likely to
be. Why is it important for a business to
understand its customers?
b. Describe TWO ways in which you might
attract more customers to your business.
5 LO1/3
Week 8-9 a. What is the role of ethics in business?
b. With examples from other businesses, describe
how your business can treat its staff ethically.
6 LO3/4
References 7
Total word limit: 1500 words (+/- 10%)
EBWO3001 | Effectiveness in Business World 2

This portfolio is a working document that MUST be completed over the 10-week course.
By the end of the 10-week course, you should have completed 4 tasks. You will also be
required to work on your portfolio during your weekly tutorial sessions.
ASSESSMENT – PORTFOLIO
Your answer should go in the box below.
Answers:
a) The Business that I would like to have in future is that of a Fast Food Restaurant. The restaurant would
serve a variety of food that is easy to consume and could be taken away. The restaurant will also have meal
boxes to satisfy the preferred demands and needs of a certain group of customers. The restaurant would
cater a variety of burgers, hot dogs, chicken wings, buckets of chicken, fries, shakes and crushers
(Sebastian et al. 2014). There will be options for dessert too. In future, I would like to run a sole
proprietorship business.
b) The advantages of having a business of my own are:
 The chief merit of owning a business is that the control power and freedom will
lie with me. I can incorporate my ideas and choices in my business. I will not
have to work under anybody and I can be my own boss.
 Having a business of my own will help me lead a flexible lifestyle. Being an
entrepreneur, no one can fire me from my company. I will have full ownership
rights on recruiting staff and setting the menu of my fast food restaurant.
EBWO3001 | Effectiveness in Business World 3
Week Task 1 Learning
Outcomes
Week
2-3
a. Briefly describe the nature of business you
have or might like to have in the future.
b. What are the advantages and disadvantages
of owning your own business?
c. In what ways could PESTEL be useful in
planning your start-up business?
LO1/4

There are disadvantages of owning a business. They are as follows:
 Owning a business will result in financial risks. Financial resources are
needed to develop any business and grow it further. If the business is running
low then I will be facing financial crisis. The income or the revenue is
uncertain and will not be static. It will be fluctuating from time to time in the
fast food industry.
 Being a business owner, I have to go through a lot of stress, as I have to
manage all the sections of the business. The work pressure of all the activities
will be on me. Hence, the work will not be divided.
c) PESTEL – PESTEL Analysis is a method used by marketers to supervise the marketing atmosphere.
This analysis is useful in case of a start up business of a restaurant. PESTEL stands for Politics, Economic,
Social, Technological, Environmental and Legal.
 Political – To start a business, the political scenario of the location or the place
needs to be checked. This will allow me to check on the government taxes and
policies.
 Economic – Economic factors such as inflation, economic growth, interest of
rates affects the impact of the business.
 Social – Cultural effects and customer preferences are regarded as the social
factors of a business.
 Technological – Technology helps when the business needs to be updated with
time. A fast food restaurant should be upgraded with the latest trends in the food
sector.
 Environmental – Environmental factors include the climatic changes and
conditions in the area where the business is set up.
 Legal – To start a business, I have to go through some legal formalities and
EBWO3001 | Effectiveness in Business World 4

procedures.
Week Task 2 Learning
Outcomes
Week
4-5
a. In what ways can ‘globalisation’ have an impact
on your business? Discuss two examples.
b. What suitable technology would your business
use and how would it improve the operations of
the business?
LO1/2
Your answer should go in the box below.
a) Globalisation is the main factor that leads to increased competition. The choices and preferences of the
customers affect the business. Therefore, my customer’s likes and dislikes is my first priority. Adapting
business according to customers who belong to different cultures will help me enhance and grow my
business. Developing the business according to the cultures of the customers will lead me to many options.
Hence, globalisation will have an impact on my business. Two examples are as follows:
EBWO3001 | Effectiveness in Business World 5

 Cultural Globalisation – Blending of cultures in terms of food will help in
attracting more customers. The price and quality of the products must also meet
the needs of the customers (Pieterse 2015). Satisfying customers globally will
help in the growth of the business.
 Marketing strategy – Globalisation gives an opportunity of marketing policies to
businesses. Globalisation helps in selling products to customers all over the
world. The business will be widened all over the world and hence it will increase
the sales. It will be beneficial for my business if larger number of customers
consumes the food. It will also help me in expanding business in other parts of the
world resulting in higher revenue.
b) Over the years, technology has advanced and improved the industry sectors including the food industry.
Every business takes advantage of technology to increase their sales. Technology helps in promoting and
increasing the sales of the business. Social media is the biggest platform for promotion. This platform
affects the business growth, increase in number of customers, expansion and improvement. The various
levels of social media are as follows:
 Online ordering – In my restaurant, I will keep the concept of ordering food
online through an application. My restaurant will be registered in this particular
application with the help of technology. Through this application, the customer
can have an access to the menu of the restaurant.
 Mobile ordering – Ordering through mobile phones will not give the customers
the facility to view the food menu (Doub et al. 2015) Hence, the customers will
have to reach out to my restaurant. This will be convenient for the customers as
well.
 Ordering through social media- Another facility, which a restaurant must provide,
is that customers can order through social media. This will help me promote and
EBWO3001 | Effectiveness in Business World 6

expand my business worldwide. Customers will have a wide range of options on
the food menu.
Week Task 3 Word
Count
Learning
Outcomes
Week
6-7
a. Briefly identify who your ‘customer’ is likely
to be. Why is it important for a business to
understand its customers?
b. Describe TWO ways in which you might
attract more customers to your business.
5 LO1/3
Your answer should go in the box below.
a) Being a fast food restaurant, there will be a set of a particular age group who would visit my restaurant
more often. My fast food restaurant will be located in United Kingdom and hence it will mainly attract
young customers. People belonging to the older group will not be interested to visit my restaurant. This is
because I believe that older people will not likely consume burgers and other finger food.
Understanding my customers is of prime importance, as they will decide the sales and growth of
EBWO3001 | Effectiveness in Business World 7

my business. Fast food restaurant will keep food items according to the tastes and preferences of the
customers (Boo 2017). This will affect the revenue and profit of my restaurant. Fast food is also pocket
friendly and therefore it attracts younger crowd. Demand of fast food has increased in the recent times.
However, I am opening a fast food restaurant having the knowledge of the customer structure in the
market. Understanding the customers will help me build the brand name of my company. It will also help
me meet all the customer’s needs.
b) Customers run the business of food industry. Therefore, the two ways of how customers can be attracted
are as follows:
 Concept of Happy Hours – Happy hours is a marketing term that is used in
restaurants to attract customers and increase their sales profit. Happy Hours mean
happy profits for the restaurant (Davis et al. 2013). In my fast food restaurant, I
shall create deals and combos during the happy hours. This will attract a large
number of customers and boost up my restaurant’s sales structure. Customers will
be coming back if I keep the concept of happy hours on during daytime.
 Social Media Page – Another way to attract customers is to make my restaurant
prominent through social media. Creating a facebook and twitter page of my
restaurant will make people aware of the existence of my fast food joint. The page
consists of pictures and videos of the food served, prices, offers and reviews of
the customers who have visited already (Kim, Li and Brymer 2016). Convincing
reviews of the few customers will attract other people to visit my restaurant. The
popularity of my restaurant will raise the profit margin and attract more customers
with the help of social media.
EBWO3001 | Effectiveness in Business World 8

Week Task 4 Learning
Outcomes
Week
8-9
a. What is the role of ethics in business?
b. With examples from other businesses, describe
how your business can treat its staff ethically.
LO3/4
Your answer should go in the box below.
a) Ethics plays a significant role in the business sector. Ethics can increase the
sale and reputation in business. Corporate social responsibility and ethical
behaviour will be beneficial for my restaurant. In case of a restaurant, ethics
would relate to customer connection, team value, raw materials used in the food
prepared and fair-trading (Crane and Matten 2016). A restaurant has a few
work ethics. They are as follows:
 Customer connection is one of the most basic ethics, which should be
maintained in a restaurant. Serving all the customers on time and
according to their demands will be my ethical responsibility.
 Fair-trading is another form of business ethics that should exist in a
restaurant. There should be a transparent fair-trading between the
employer and its customers. Customers should be served what they
asked for since they will be paying a price for it. Therefore, the
EBWO3001 | Effectiveness in Business World 9

restaurant’s reputation will be high as well.
However, in my restaurant ethics will play a major role as it will attract more customers,
improve the morale of the employees and the organisation will work jointly as a team.
b) Having ethics is compulsory in any company. Company culture and ethics are aligned. Treating staff
ethically is important for the business because without the involvement of employees no form of
business can run. For a restaurant business, employees motivation should be boosted with proper salary,
incentives, flexible working hours and recognition. Efforts of the employees must be appreciated, as it is
a gesture of fine treatment. For my restaurant business, I would ensure fair treatment among my
employees by paying them equally on time. Mentally satisfied employees would undoubtedly work with
lot more zeal and enthusiasm. Ethical work environment means satisfied and happy employees.
However, this is how I will treat my staff ethically in my restaurant.
References:
Boo, H.V., 2017. Service Environment of Restaurants: Findings from the youth customers. Journal of
ASIAN behavioural studies, 2(2), pp.67-77.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
EBWO3001 | Effectiveness in Business World 10

Davis, B., Lockwood, A., Pantelidis, I. and Alcott, P., 2013. Food and beverage management.
Routledge.
Doub, A.E., Levin, A., Heath, C.E. and LeVangie, K., 2015. Mobile app-etite: Consumer attitudes
towards and use of mobile technology in the context of eating behaviour. Journal of Direct, Data and
Digital Marketing Practice, 17(2), pp.114-129.
Kim, W.G., Li, J.J. and Brymer, R.A., 2016. The impact of social media reviews on restaurant
performance: The moderating role of excellence certificate. International Journal of Hospitality
Management, 55, pp.41-51.
Pieterse, J.N., 2015. Globalization and culture: Global mélange. Rowman & Littlefield.
Sebastian, A., Ghazani, S.M. and Marangoni, A.G., 2014. Quality and safety of frying oils used in
restaurants. Food research international, 64, pp.420-423.
EBWO3001 | Effectiveness in Business World 11

End of Portfolio
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