Fitness Blog: Role of Content Marketing, Tools and Techniques

Running Head: Fitness Blog 0
Fitness
Blog
Report
Student name

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Table of Contents
Introduction................................................................................................................ 2
Role of content marketing.......................................................................................... 3
Content Marketing................................................................................................... 4
Search Engine Optimization.................................................................................... 5
Social Media Sites................................................................................................... 5
Image-Focused Marketing....................................................................................... 5
Content marketing tools and techniques....................................................................5
Marketing objectives and Content goals.....................................................................7
Buyer Personas........................................................................................................... 8
Future trends in content marketing..........................................................................10
Storylines................................................................................................................. 10
Conclusion................................................................................................................ 12
References............................................................................................................... 13

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Introduction
Digital Marketing is highly adopted by organizations to get more profit and
growth in the future. In addition, blog writing is the best way to cover online
customers, as there are various tool and techniques to attract customers (Pal &
Kapur, 2010). Most of the organizations have used their blogs to interact with their
customers and other persons. It is a way to take feedback and provide details about
the products and services through various types of digital media. It is a new digital
strategy for most of the companies.
Our blog is about fitness and health awareness. It has a purpose to provide
health information and fitness rule and regulation to various people at national and
international level. It will target local and national people, which are health
conscious and want to fit. In the present market, there are various competitors in
the market, such as inspired health and NZrealhealth.
Blogs make a huge impact on the youth and other persons. There are various
advantages of blogs, such as subscribers, reputation, digital marketing, and many
others (Chiang & Hsieh, 2011). In addition, content marketing is highly popular in
the market for marketing and advertisement because it attracts people through
images, text, audio, video and many others. Besides, social media is also used
(Guerin, Aitchison, & Carter, 2018).
This report will describe the fitness blog and its advantages to the company.
It will include various tool and techniques to promote their business in the
international and national market. This report will critically examine the role of
content marketing with different impact on the digital marketing mix for my blog. It
will provide three marketing objectives, two different content goals, and three
buyers’ personas. In this report, future trends on content marketing will discuss in a
later section.
Role of content marketing
Digital transformation is increasing day by day that provides many benefits to
the buyer and supplier in the market. The digital marketing approach is a new way

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for marketing of products and services in the online market (Kingsnorth, 2016).
There are various advantages of content marketing over digital marketing in
different fields, such as tourism, fitness, education, and many more (Akehurst,
2009). In addition, there is a much better advantage of content marketing. It
provides a huge profit in the business. Besides, organizations follow current trends
for marketing and benefits for the business of the organization.
Source: (Inspiredhealth, 2019)
From the last two decades, people use smartphones and digital devices for
their personal and professional works. Therefore, it is an easy way to approach
consumers through online advertising and marketing. Most of the people are on
social media nowadays that is beneficial for the company to approach them with the
help of different approaches, such as offers, discounts, and many others (Jefferson
& Tanton, 2015).
Digital marketing is a different way for marketing from basic approaches but
content marketing is an advanced version of digital marketing. However, digital
marketing is the base of content marketing. Therefore, companies should know
about digital marketing first then implement content marketing for their businesses,
such as traveling, fitness, health, food, education, and many others (Brianna, 2018).
Especially in online settings, marketing is present process a transformation.
On-line enterprise cannot rely upon conventional advertising processes and