This presentation discusses the importance of digital marketing and advertising for businesses in the fashion industry, with a focus on Desklib, an online library for study material. It covers topics such as consumer persona, online message appeal, ad content, targeting advice, user experience, and search marketing. The presentation also includes a competitor analysis and recommendations for collaborating with influencers and increasing celebrity ad content on Facebook and Instagram.

A study on the digital marketing and advertising strategy for Desklib. The study gives insights on how to create an effective digital marketing and advertising strategy for the company.

Digital Marketing and Advertising Strategy for Desklib: A Study

This presentation discusses digital and social media marketing strategies for Showpo, an Australian online fashion retailer. The strategies include social media marketing, search engine optimization, content marketing, and email reminders to attract and engage potential consumers.

Marketing

Digital & Social Media Marketing

Presentation

Branding

This document discusses the use of digital marketing in the fashion retail sector, including the opportunities and challenges faced in the current economic environment. It also explores the strategic approach and best practices for online fashion retailers.

Handelshøyskolen BI

Digital Marketing in the Fashion Retail Sector

Assignment Dissertation Consumer Behavior

Digital Marketing MKT docs

Hartpury University and Hartpury College

Professional Development

Digital Marketing Portfolio | Assignment

This is an assignment about designing the Digital Marketing Strategy that we have to do in order to meet three SMART objectives for a product (which is a electric Skateboard).
Objectives should be based on reach/acquisition, conversion and/or engagement (preferable one on acquisition, one on conversion and one on engagement). 

The PPT it has to be around 6-8 minutes presentation and I have to present the product and its strategy, which is detailed a little bit between this two documents I attached.
Basically, the most detailed plan and strategy for the launch of the product with specific influencers, pages, etc. in 6-8 min.

Digital Marketing and Advertising Strategy for Desklib: A Study

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