Marketing Plan for Fitness-Cloud App by Saga Group Plc

This marketing plan is for Fitness-Cloud, an app developed by Saga Group Plc for tracking fitness and sports activities. It includes a brief description of the app, its features, a new marketing mix, and digital marketing strategies. The plan also explains the rationale for the app and how it appeals to its target segment(s).

MARKETING PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Give a brief description of the app . Explain its features and functions. ....................................1
Design a brand-new marketing mix for the app...........................................................................3
Explain the rationale for the app, why and how it would appeal to its target segment(s). .........5
Evaluate how the organisation can use appropriate digital marketing strategies, including an
analysis of E-marketing and M-marketing strategies. Analyse how these strategies can
contribute to the success of your organisation.............................................................................7
E-marketing and M-marketing strategies.....................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing plan this is an advertising strategy used by business for selling of products and
services which has been developed by business organization. The marketing plan leads upon
determination of segments, targets and positioning of services within market. Also, it guides
towards price point of services that is required to be sold by an organization upon measuring
efforts within business. Further, marketing plan deals with different components that is based
upon launching services within market. These components are marketing strategies, marketing
mix and communication which leads over introducing services without any problem. Scope of
marketing plan is wider and dynamic in nature making it appropriate towards organizations
growth. In this report selected organization is Saga group plc which is an UK based software
company formed in the year 1981. The file is based over developing an app marketing mix and
digital marketing strategies.
MAIN BODY
Give a brief description of the app . Explain its features and functions.
Saga group plc has launched an new app which is “Fitness-Cloud”. The app is basically
formed for collecting data about all kinds of fitness and sports activities that is performed by an
individual. The idea of this app was generated after conducting fitness and sports survey upon
group of people(Kane, Phillips, and Andrus, 2019). The survey made organization realise about
needs of systematic data to mark out progress over fitness and sports activities. Further, app
promotes health and sports that enhances productivity within individual. Saga group plc for
developing this app has worked over technicalities that can hinder progress of app. “Fitness-
Cloud” has been designed by Saga group plc for making individuals fit and healthy the app can
be downloaded easily. The main aim of the app is to make individual lifestyle healthier by
tracking day to day activities of food and water intake with workout patterns. The purpose of
“Fitness-Cloud” us to provide with instructions and examples over various exercise, physical
activity, nutritional programs and some other fitness feature are include within it. There are
various features posses by “Fitness-Cloud” that are explained as follows:
 Registration and Sign Up/Login: This is an important basic feature which is
incorporated at the time of developing the app. As per the feature user is able to log into
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app and get information about subscription plan. The feature can be asses by
downloading and opening the app.
 User profile: The feature of “Fitness-Cloud” helps consumer to develop their bio,
picture, and different private statistics with meals preferences. Also, it includes everyday
routine, painting profile and facilities which makes daily statistics maintained. It is an
important feature since collection of personal data of user is saved within it(Orji, 2019).
Through such feature health data based is maintained of an user within the app. Under
such feature statistics related to calories, meals specifications, or custom exercises
combining sporting events are stored within the feature. It customizes fitness and sports
activities as per individuals needs and demands.
 App-precise Menu & Dashboard: As the purpose of “Fitness-Cloud” is to provide
healthy lifestyle which makes services of app developed with various options. The
feature allows customers to use filter that leads towards personalizing products as per
their routine. It is based over preferred health levels and centred frame components like
availability of coach and feature. Menu of “Fitness-Cloud” is flexible in nature that
makes customers preference specified and correct data to be collected within cloud. The
dashboard is based over appearance of app with various programs that relates upon daily
goals and objectives. This function preferably makes encompass statistics, purpose
statements, achievements as per scheduled slots.
 Payment facility: This is basic feature is related to payment facility and methods applied
in order to subscribe plans within “Fitness-Cloud” app. There are various payment apps
like Paypal, Stripe and Braintree that are used to get payment done(Saura, Palos-Sanchez
and Correia, 2019). Payment facilities that has been provided by the app is able to collect
data about maximum subscribed plans by its customers on regular basis. Payment
structure is divided into monthly, quarterly and yearly parts, to make payments
confidential strong software has been used by Saga group Plc. Also, cloud output is used
for collecting detailed data about its customers and their needs.
Advance Feature
 Customized Diet Plans: The fitness and sports app “Fitness-Cloud” has an advance
feature which is based over forming diet plans and exercise plans. The diet plans
provided within app makes meals to be regularized for both weight gain and weight loss.
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This feature becomes interesting as it shows diet for various intervals like breakfast,
lunch, evening meal and dinner. Through this data about diet regime of customer is
collected by organization with their sports activities.
 Push Notification System & Reminders: Any character running out continually will by
no means desire to overlook a session. In any case, staying aware about the bustling lives
does slip one’s mind. In such cases, a pop-up message from an software may be useful to
remembering your exercising session.
 Social Sharing: Social sharing is one of the important functions of the health app that
startups can consist of of their health app. The community-primarily based totally
characteristic permits customers to compete with pals and own circle of relatives in
numerous problems and sports. Users love sharing their effects with pals as it enables
them live influenced and sense energized with new accomplishments.
 Wearable Device Integration: By integrating wearable gadgets into the health app,
customers live linked with numerous outside devices properly. Users manipulate to song
their sports and exercising schedule. Moreover, they are able to examine their exercise
statistics through week, month or 12 months and attain their health goals.
 Virtual Coaches: Hiring private coaches may be very high-priced in actual life. So,
growing a health app and imparting personalised digital training can paintings for
customers This can carry a variety of expertise to customers(Schwaferts and Baldi, 2018).
Coaches even offer unique diets and workouts
Design a brand-new marketing mix for the app.
Marketing Mix of “Fitness-Cloud”
Marketing blend is act as advertising gear that is utilized by a corporation to promote its
services or products to the consumer. Marketing blend facilitates the corporation to take
advertising selection so as make it worthwhile to the corporation through figuring out and
arranging all of the factors that impacts advertising surroundings of the corporation. The
advertising selection that a corporation has to take are increase and enhance their strengths and
try and cowl its weakness , turning into extra aggressive and without difficulty adaptable through
the marketplace and through enhancing their higher collaboration with companions and
departments. At first, in advertising blend perceive the four Ps that facilitates the corporation to
take advertising selection are rate ,product, promotion, and vicinity then after it became elevated
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to the 7 Ps which might be bodily proof ,human beings and process. "Fitness Cloud" is an fitness
app that has been developed by Saga group plc in order to develop health and fit lifestyle of an
individual. The app works upon providing various kinds of interface for exercise and sports. The
marketing mix conducted over app makes understanding develop about important elements of
market like price, product-Promotion, place, people, process, physical proof . These 7P's of
marketing blend is mentioned below:
 Price- The rate on this advertising method is that quantity one has to pay to shop for the
product. The rate of the services has important role to play within the growth of Fitness-
Cloud in particular market. If prices are reduced then more customers get attracted and if
price increases then customers strength reduces for the app. The main aim of price is to
make app reach to large customers across glob. Price is used for providing discounts and
offers that makes loyalty of customers developed. App launched by Saga group plc
should focus upon price of subscription and services which makes stability attained
within new market.
 Product- The services is that issue which has been bought to the consumer and through
promoting it a corporation can earn earnings. A corporation has to keep the existence
cycle in their services for overlaying any demanding situations that has been get up whilst
the services is bought to the consumer(Scuotto, Santoro and Del Giudice, 2017). As
"Fitness Cloud" promoting wholesome merchandise in order that they had been retaining
their service.
 Promotion- For selling the services diverse strategies are gift like advertising, direct
advertising and income promotion. A corporation also can use TV commercials, Internet
ads, catalogues, change fairs, billboards, etc. to sell their services within the marketplace.
Promotion manly awareness on that elements which assist the organization to draw extra
consumer to shop for their services and products. The "Fitness Cloud" used Advertising
approach for selling their services.
 Place- Place essentially refers to the ones place or vicinity wherein a corporation need to
promote its services and products or that place wherein consumer's can without difficulty
be attracted. It additionally consists of transport, warehousing, distribution centers, stock
choices and franchises. "Fitness Cloud" is a newly developed app which is used for
analysing data about sports activities and fitness. Saga group is mainly required to
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analyse health and fitness freak customers within UK market which makes it more
popular in future.
 People- People in advertising blend refers to the ones people which assist the corporation
to gain targets of the corporation they're promoting workforce personnel, consumer
offerings , transport human beings , in addition to recruitment and schooling workforce.
The corporation must be aware of their overall performance of personnel and the way
they have interaction with the clients. "Fitness Cloud" has been developed by Saga group
plc and they engage high qualified IT and fitness experts.
 Process- Process refers in advertising blend is all the ones matters that became appearing
through the staffs of the corporation to promote the goods and offerings that deliver an
incredible effect at the consumer a good way to without difficulty be stimulated to buy
them(Scuotto, Serravalle and Viassone, 2019). "Fitness Cloud" skilled their staffs a way
to engage or without difficulty be stimulated a good way to without difficulty buy their
product.
 Physical proof- Physical proof refers back to the all the ones matters that is associated
with the goods or the bodily surroundings wherein carrier has been given. Physical proof
of the corporation consists of transport receipts, services packaging, signage, or the
format of the store. All the bodily evidences of "Fitness Cloud" are stores , websites, and
for purchasing proofs they have got bodily or virtual receipts, invoices etc. that has been
offer to the clients once they purchases.
Explain the rationale for the app, why and how it would appeal to its target segment(s).
STP model is an step framework which is based over segmentation, targeted and
positioning. In this manner first off organizations segments their marketplace into corporations
then objectives the purchaser base as a consequence and ultimately role the product in line with
the centred marketplace behaviour and personality. It is powerful within the marketplace because
it damage down the extensive marketplace into smaller corporations which make simpler
techniques to attain to the ability clients in preference to the usage of ordinary approach which
makes use of extra time and resources. Further, the mode has been implemented over "Fitness
Cloud"app that has been evolved with the aid of using Saga organization for enhancing way of
life of human beings residing in UK. The app is an newly released app which makes it extra
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inclined inside society with the aid of using assisting in attracting clients who're into health and
fitness activities.
 Segmentation: Segmentation is set dividing extensive organization into smaller on the
premise not developments in human beings which assist in enticing a brand new
purchaser base, segmentation is essentially divided on the premise of demographics,
psycho graphics, values, lifestyles degrees and behaviour. "Fitness Cloud"segments fee
aware corporations, it makes use of demographic segmentation to goal purchaser base for
his or her merchandise. Demographic segmentation consists of age, marital status,
gender, social class, profession and ethnicity. It is critical to do segmentation within the
company order to boom income.
 Targeting: In targeted first off employer perspectives the scale of phase, then
entrepreneurs once more break up from that phase and take the component that's
beneficial to the employer then analyses it from the monetary perspective, ultimately it
identifies the possibilities and income that may earned with the aid of using that
phase(Sousa and Wilks, 2018). "Fitness Cloud"objectives all age organization and
particularly the ones human beings inquisitive about fitness and sports activities
activities. Thus clients from 10-30 is centered in particular considering the fact that its
has been determined that every one people within the class are extra eager closer to
health and fitness. "Fitness Cloud"entice their clients with the aid of using there quality,
service, value, innovation and trust. In the company global it's far obligatory for the
organizations to carry out systematic targetting so as pinnacle increase competency edge.
 Positioning: After segmentation and targeted ultimate step is positioning this means that
setting proper issue at proper place, emblem positioning is inspecting the product and
offerings in line with the chosen phase. "Fitness Cloud"are capable of role there
merchandise aside from the competition and had created a sturdy and nice organization
round their emblem, with the aid of using preserving goals and expectation at the the
front foot and it is pinnacle precedence is to serve quality. The approach used with the aid
of using "Fitness Cloud"for positioning is it fastly responses the purchaser insights and
problems.
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Evaluate how the organisation can use appropriate digital marketing strategies, including an
analysis of E-marketing and M-marketing strategies. Analyse how these strategies can
contribute to the success of your organisation.
Digital advertising and marketing is a advertising and marketing technique that this is
frequently depending on net for connecting with goal audiences through wonderful virtual media
channels in addition to platform. This entails channels like seek engine optimisation, cellular
advertising and marketing, e mail advertising and marketing, analytics and lots of extra for
growing elaborated techniques for attaining and connecting with clients and prospects
 WordPress Digital Marketing: Website advertising and marketing acts as centre piece
for sporting out virtual advertising and marketing sports. It should constitute products,
manufacturers and offerings which are presented via way of means of firm. But it's miles
important that it should be cellular friendly, clean to apply and fast. For having those
functionalities, "Fitness Cloud"can choose using WordPress Plugins on the way to
beautify functionalities of internet site via way of means of including up abilities and
capabilities which do now no longer comes with standardised systems. For having
stronger reaction positive components are illustrated under that should be addressed or
ensured via way of means of "Fitness Cloud".
 Online Advertising: The artwork of utilisation of net like a medium for handing over
advertising and marketing messages for meant in addition to diagnosed audiences is
called on line advertising(Troise, Corvello and O'Regan, 2022). This will help"Fitness
Cloud"to draw site visitors to internet site in addition to beautify logo publicity for
persuading clients for attractive them inside typical movements which includes sporting
out on line purchase.
 Search Engine Optimisation Digital Marketing: The manner this is related to having
site visitors from editorial, natural, loose or natural seek effects on search engines like
google like google and yahoo is described as seek engine optimisation. It illustrates call
this is given to sports which makes an try for improvisation of rating of internet site.
Through using sound techniques, "Fitness Cloud"can beautify positioning of internet site
and could make bigger their on line presence each in context of off-web page and on-web
page. This will resource enterprise to have extra range of clicks from their users. "Fitness
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Cloud"can choose search engine optimization virtual advertising and marketing because
it will offer them with methods via which enterprise may be modified for good.
E-marketing and M-marketing strategies
E-marketing strategies are those strategies which is used for performing marketing
activities which is related to online selling of Product and services. These are those strategies
which helps "Fitness Cloud" to developed its customers based across the global. Also, the
strategies makes queries of customers solved by creating online assistance through Artificial
intelligence(Urbach and Röglinger, 2019). Through these strategies "Fitness Cloud" is able to
collect data over online subscribers that is important for long term sustainability of app. M-
marketing strategies is based over those element which are used in relation to promotion and
advertisement of "Fitness Cloud". These strategies makes app reach to maximum customers and
people making Brand value of Saga group plc developed in terms of this application.
CONCLUSION
From the above stated report it can be concluded that digital marketing is the most
efficient and effective ways of performing marketing functions and tasks. This project concludes
that in order to increase the overall potential of a business, it is necessary to take into
consideration development of strategic and planning frameworks. This project also concludes
that marketing campaign is the most appropriate way of analysing key things related to business
development of an app. Further, report discuss about various techniques which is related over
marketing mix that covers various elements preset within market. Then STP model is explained
by focusing on segmenting. In then end digital technology strategies is told with E-marketing
and M-marketing strategies.
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REFERENCES
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