Marketing Plan for Fitness-Cloud App by Saga Group Plc

MARKETING PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Give a brief description of the app . Explain its features and functions. ....................................1
Design a brand-new marketing mix for the app...........................................................................3
Explain the rationale for the app, why and how it would appeal to its target segment(s). .........5
Evaluate how the organisation can use appropriate digital marketing strategies, including an
analysis of E-marketing and M-marketing strategies. Analyse how these strategies can
contribute to the success of your organisation.............................................................................7
E-marketing and M-marketing strategies.....................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing plan this is an advertising strategy used by business for selling of products and
services which has been developed by business organization. The marketing plan leads upon
determination of segments, targets and positioning of services within market. Also, it guides
towards price point of services that is required to be sold by an organization upon measuring
efforts within business. Further, marketing plan deals with different components that is based
upon launching services within market. These components are marketing strategies, marketing
mix and communication which leads over introducing services without any problem. Scope of
marketing plan is wider and dynamic in nature making it appropriate towards organizations
growth. In this report selected organization is Saga group plc which is an UK based software
company formed in the year 1981. The file is based over developing an app marketing mix and
digital marketing strategies.
MAIN BODY
Give a brief description of the app . Explain its features and functions.
Saga group plc has launched an new app which is “Fitness-Cloud”. The app is basically
formed for collecting data about all kinds of fitness and sports activities that is performed by an
individual. The idea of this app was generated after conducting fitness and sports survey upon
group of people(Kane, Phillips, and Andrus, 2019). The survey made organization realise about
needs of systematic data to mark out progress over fitness and sports activities. Further, app
promotes health and sports that enhances productivity within individual. Saga group plc for
developing this app has worked over technicalities that can hinder progress of app. “Fitness-
Cloud” has been designed by Saga group plc for making individuals fit and healthy the app can
be downloaded easily. The main aim of the app is to make individual lifestyle healthier by
tracking day to day activities of food and water intake with workout patterns. The purpose of
“Fitness-Cloud” us to provide with instructions and examples over various exercise, physical
activity, nutritional programs and some other fitness feature are include within it. There are
various features posses by “Fitness-Cloud” that are explained as follows:
 Registration and Sign Up/Login: This is an important basic feature which is
incorporated at the time of developing the app. As per the feature user is able to log into
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